Brand User Communities - Dassault Systèmes · PDF fileBrand User Communities Power of...
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3DS.COM © Dassault Systèmes | Confidential Information | 6/9/2016 | ref.: 1 20160610 Cap Mkt Day PDZ - v4.pptx Pascal DALOZ EVP Brands and Corporate Development Capital Markets Day, June 10 th 2016 Brand User Communities Power of Value Power of Numbers
Transcript of Brand User Communities - Dassault Systèmes · PDF fileBrand User Communities Power of...
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Pascal DALOZ
EVP Brands and Corporate Development
Capital Markets Day, June 10th 2016
Brand User Communities
Power of Value
Power of Numbers
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The most valuable asset of a Brand is
its USER COMMUNITY
Power of User Communities
Social Industry Experiences
Champions
INSIGHT
Friends
LOYALTY VIRALITY
People
The Brand differentiation is
the USER EXPERIENCE
The Brand excellence is achieved
through the USER PROMISE fulfillment
Roles & Apps
Industry Solution Experiences
Industry Process Experiences
VS BT
PC
WHAT do I
stand for ?
WHO is my
strategic Target ?
HOW do I execute in
excellence in each
touch-point ?
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Something interesting is happening…
the world’s largest taxi
company, owns no vehicles
the world’s most popular media owner,
creates no content
the most valuable
retailer, has no inventory
the world’s largest
accommodation provider, owns no real estate
?
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Catalyst to our Purpose
Dassault Systèmes provides business & people
with 3DEXPERIENCE universes to imagine
sustainable innovations capable of harmonizing
product, nature and life.
“
“ +
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Engineers Scientists Architects
Designers
Mechanical designers
Electrical engineers
Independent players
Owners, Planners and Architects
Geologists Regulators
Political leaders
Hydrologists
Petroleum & mining engineers
Foresters Sales
Marketing
Retailer
Trainees
Students
Innovators
Researchers
Simulation analysts
Scientists
Supply Chain Planners
Plant Designers
Production Planners
Quality Specialists
Decision makers Big data scientists
WWW app providers
Trend analysts
Trend watchers
Brand responsible
Thought leaders
Cross-hierarchy contributors
Passion-driven employees
Extended enterprise Influencers
Program managers
Operations engineers
Compliance officers Buyers
Mobile users
Support
WHO: Professional + Individual Users
Professional Users Individual Users
Prosumer Consumer
Supply Demand
+
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WHAT: Apps + Online Services
Roles & Apps
Industry Solution Experiences
Industry Process Experiences
ONLINE SERVICES
Apps
Content
Services +
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HOW: Software + Usages & Contributions
Software
Usages
Contributions
INTERMEDIATION SUBSCRIPTION LICENSES
Applications
SaaS
Makerplace
+ &
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Video
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Levers to Value Creation
2021 1981 1997 2005 2011 2014 2009
Power of Value
Power of Numbers
Power of Excellence
VS BT
PC
Industries Channel & Geos
c Online
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