Brand Cymru Wales Brand

Claire Chappell Pennaeth Perfformiad Brand Head of Brand Performance

Brandio

•  Gwir brawf unrhyw frand yw sut y mae'n newid y ffordd y mae pobl yn meddwl, yn teimlo ac yn gweithredu tuag at eich busnes.

•  Mae'n llawer mwy na bathodyn, enw neu liw ac yn bopeth rydych yn ei wneud sy'n rhoi profiad eich busnes i gwsmer.

Branding •  The true test of any brand is how it changes the way people think, feel and act towards your

business.

•  It is a ‘promise delivered’ i.e. it’s far more than a badge, name or colour and is everything you do that provides an experience of your business to a customer.

Brand Cymru The Wales brand

“We need to stop thinking of ourselves as little old Wales” Chris Coleman Rhelowr Peldroed Cymru/Wales Football Manager

- Hunaniaeth gyfoes, gymhellol a deniadol newydd sy'n gyrru Cymru ymlaen ar lwyfan

y DU ac yn rhyngwladol ac yn ysbrydoli pobl Cymru i greu eu dyfodol yn hyderus.

Nod

- A new contemporary, compelling and engaging identity that drives Wales forward

on a UK and international stage and inspires the people of Wales to create their future

with confidence.

Goal

Dull: Cynhenid ��Gymreig gyda golwg byd-eang

Approach: Inherently Welsh with a global outlook

Sylfaen - ‘Bro a Byd’

Cydbwysedd rhwng lleol a byd-eang. Dull sy’n gwreiddio yn ein cymunedau, wedi ei

siapio gan ein tirlun a gyda phwrpas cymdeithasol gwirioneddol (ein 'Bro'); ond yn

edrych yn allanol, yn agored i syniadau a chyfleoedd (y 'Byd') newydd.

Foundation - ‘Wales, in the world’

A balance between local and global. An approach rooted in our communities, shaped

by our landscape and with real social purpose (our ‘Bro’); but outward looking, open to

new ideas and opportunities (the ‘Byd’).

Lleoliad

Gwlad, Gwlad. Datganiad

Gwahoddiad

Her

Positioning

This is Wales. A statement

An invitation

A challenge

Gwerthoedd Dilys. ystyrlon, o ansawdd uchel gydag ymdeimlad cryf o naws am le

Creadigol. arloesol, blaengar a hynod-cyfoes

Byw. hygyrch, yn gynhwysol ac yn trochi

Values

Authentic. meaningful, high-quality with a strong and distinctive sense of place

Creative. innovative, cutting-edge and highly-contemporary

Alive. accessible, inclusive and immersive

Brand Cymru The Wales brand

Strategaeth

Hunaniaeth

Profiadau

Strategy

Identity

Experiences

Ffilm

Film

Naws am le Sense of place

Dyma bresenoldeb cadarn Caernarfon. Dyma ymlediad niwl yr Elan. Dyma asgwrn cefn casgen Penderyn. Dyma egni bywyd Caerdydd. Dyma oleuni syfrdanol Penrhyn Gŵyr. Dyma as briwsionllyd Caer ili. Dyma gusan rewllyd Eryri. Dyma anwes gynnes Tregwynt. Dyma wylltineb naturiol Aberhonddu. Dyma as ar ysbryd Ynys Môn. Dyma liwiau hiraethus Portmeirion. Dyma Gymru.

This is the commanding presence of Caernarfon. This is the creeping mist of the Elan. This is the barrelled backbone of Penderyn. This is the bustling lifeblood of Cardiff. This is the stunning gleam of the Gower. This is the crumbly taste of Caerphilly. This is the frosty kiss of Snowdonia. This is the comforting caress of Tregwynt. This is the untamed wildness of Brecon. This is the seasoned spirit of Anglesey. This is the colourful nostalgia of Portmeirion. This is Wales.

Yr Her

Mewn byd sy'n fwyfwy rhithwir, nid ein golygfeydd,

siopa neu’n treftadaeth sy'n gwneud i ni sefyll allan

- ond yn hytrach ein naws. Cyffyrddiadau o flas lleol

wedi plethu mewn i’n stori ar lefel ymarferol drwy

fwyd, dylunio, iaith – ein hymdeimlad o naws am le.

The Challenge

In a world that’s increasingly virtual, it’s not our world

class scenery or shopping or heritage that makes us

stand out - it’s our feel. The touches of local flavour

weaved into our story on a practical level through

food, design, language – our sense of place.

Rhestr wirio amcanion Brand Cymru

Codi ein statws

Newid canfyddiadau

Rhyfeddu ac ysbrydoli

Gwneud pethau da

Bod yn ddigamsyniol Gymreig

Wales brand objectives checklist

Elevate our status

Change perceptions

Surprise and inspire

Do good things

Be unmistakably Wales

Naws am le a chi

Mae gennych y cyfle i wneud gwahaniaeth

o ran sut mae pobl yn profi Cymru.

Sense of place and you

You have the power to make a difference

as to how people experience Wales.

Hunaniaieth Dyma’ch stori chi:

Arwyddion, cynnyrch, nodweddion,

blas lleol, digwyddiadau, atyniadau,

pensaernïaeth,'Croeso’...

Identity It’s about your story:

Signage, products, features, touch of

local flavour, events, attractions,

architecture, a simple ‘croeso’…

Croeso. Welcome.

Interaction

Visitors like to get involved, and do the

things we have to offer.

Memorable experiences can define a visit.

Rhyngweithio

Mae ymwelwyr hoffi cymryd rhan, a

gwneud y pethau sydd gennym i'w gynnig.

Gall profiadau cofiadwy ddiffinio ymweliad.

Positive impact

Make your mark.

Distinctiveness. Authenticity.

Discovery. Attachment.

Value. Memory.

Effaith positif

Gwnewch eich marc.

Hynodrwydd. Dilys.

Darganfod. Ymlymiad.

Gwerth. Atgof.

Dysgu

Ailadrodd

Arloesi

Ysbrydoli

Learning

Iterate

Innovate

Inspire

- Ffilm brand Cymru

- Canllaw Naws am Le

- Astudiaethau achos Naws am Le

Ewch i: businesswales.gov.wales/cy/dolenni-defnyddiol

- Brand film

- Sense of place guidelines

- Sense of place case studies

Visit: businesswales.gov.wales/zones/tourism/other-useful-links

Hunaniaeth Cymru.Ymdeimlad lle.

The Wales Identity.A sense of place.

Claire Chappell Claire.Chappell@wales.gsi.gov.uk croeso.cymru visitwales.com