Both Social ism AcademyOost.nl: Social media trends & ontwikkelingen 2014
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Transcript of Both Social ism AcademyOost.nl: Social media trends & ontwikkelingen 2014
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Menno Both – Both Social
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Ja ik zit op ….
• Facebook.com
• Twitter.com
• LinkedIn.com
Even VoorstellenMenno Both / Both Social
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Over mij
Oprichter en eigenaar Both Social
Gevestigd te Enschede
Hou van Formule 1
Hou van reizen
Italiaanse Johan Derksen
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Definitie
Social media is een verzamelbegrip voor online platformen waar de gebruikers, zonder of met minimale tussenkomst van een professionele redactie, de inhoud verzorgen.
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Anders gezegd ….
Social media zijn de miljoenen conversaties die online plaatsvinden tussen mensen
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Verhalen voor rond het paasvuur
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Dus niet
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Maar wel ....
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Welke social media
gebruikenjullie?
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SOCIAL MEDIA IN NEDERLAND
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Statistieken VS
Grote netwerken in Nederland
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26-02-13
http://youtu.be/U1NZljglfRU
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1 – Bepaal doelen
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Wat wil je bereiken
Wil je nieuwe klanten bereiken?
Wil je bestaande klanten ambassadeurs maken?
Wil je je vacatures sneller en goedkoper opgevuld hebben?
Wil je sneller feedback op je product?
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Welk verhaal wil je vertellen?
Probeer in 5 steekwoorden het verhaal weer te geven.
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2 – Brand Ambassadeurs
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3 – Monitoring &
Bewaking
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Social mention
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• Begonnen in 2004
• Begonnen als The Facebook
• Nu grootste netwerk!
Facebook history
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Verschil tussen een persoonlijke pagina
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Verschil tussen een persoonlijke pagina
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50/30/20 Regel
50 procent nieuws30 procent personality20 procent business
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Wanneer doelgroep online?
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High five
Uit onderzoek blijkt dat 4 tot 5 keer per week posten het beste werkt.
26-02-13
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Nieuwsoverzicht
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84 % van je fans zijn huidige of voormalige klanten!
Wat??
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Ga met je fans in gesprek Gesprek
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Gebruik de kracht van foto’s
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Gebruik de kracht van foto’s
Gebruik de kracht van foto’s
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VRAGEN STELLEN
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VRAGEN STELLEN
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Fill in the blanks
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GRAPPIG
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Omslagfoto’s van Volkswagen fans
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HISTORIE
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HOU HET LUCHTIG
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Positiviteit
Walt Disney
26-02-13
WEES POSITIEF
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KIJKJE ACHTER DE SCHERMEN
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KIJKJE ACHTER DE SCHERMEN
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26-02-13
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Android & Apple
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FACEBOOK TREND - Unbaby.me
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FACEBOOK STATISTIEKEN
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• Begonnen in 2002
• Zakelijk
• Grootste zakelijk netwerk in Nederland
LinkedIn history
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The Old Way To Do Business
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A NEW Way of Doing Business
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26-02-13
Het belang van een sterk netwerk
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Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
6 degrees of separation- Eerste, tweede en derde graads netwerk
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1. Kies een duidelijke profielfoto
2. Geef een omschrijving van je werkzaamheden
3. Pas je adresgegevens aan
4. Kies een eigen LinkedIn URL
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Wie bekeek mijn profiel
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LinkedINWerken zonder premium
* Naam (Google is your friend) * Inmail
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Profiel pagina
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LinkedIN Bedrijfspagina
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Influential: ‘Wij plaatsen veel informatie online, hebben een groot online netwerk en hebben veel invloed op anderen.’
Editors: ‘Wij reageren op berichten van de 1%. Onze mening doet er immers toe! ‘
Audience: ’Wij lezen en kijken naar de informatie die vermeld staat in de
social media kanalen.’
LinkedIn Groepen!
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LinkedIn Bedrijfspagina
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Adverteren
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Meest gebruikte woorden op LinkedIn in 2013:
Verantwoordelijk
Strategisch
Effectief
Creatief
Gespecialiseerd
Bron: LinkedIn
Innovatief
Gedreven
Dynamisch
Positief
Enthousiast
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• Begonnen in 2007
• Snel en effectief
• Korte berichten
Twitter history
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De Pijn van je volgers!!
Waar Tweet je over?
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Twitter Taal
• Tweet
• Een ReTweet
• Een mention
• Een Direct message
• Een hashtag
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26-02-13
Hashtag #durftevragen
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26-02-13
Direct messagesMention
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26-02-13
Instagram vs VineShort video
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Vine vs Instagram
Korte video
In minder dan 30 seconden boodschap overbrengen
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VOORBEELD CASE
MAERSK
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26-02-13
Strategie Maersk
Facebook: Trekt de aandacht door niet bang te zijn om zowel positieve als negatieve nieuwswaardig verhalen
Twitter: Delen ‘serieuzer’ nieuws met de scheepvaart pers en andere industrie mensen met een panel van medewerkers om expertise te brengen
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26-02-13
Strategie Maersk
Instagram: Begonnen met een # Maersk spotten trend waar mensen over de hele wereld foto's van Maersk schepen en containers nemen
LinkedIn: De Scheepvaart Circle LinkedIn groep voor de scheepvaart deskundigen uit de hele wereld.
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• Meer promotie dorpje Obermutten
• Alle likes op Facebook uitprinten
• Groot succes, dus de printjes hangen door het hele dorp.
ObermuttenOnverwacht succes!
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Mensen en merken verbinden
Referenties
Kennispartners:
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Lidl Belgie
• Een voedselpakket
voor elke 5 tweets met
#Luxevooriedereen
• Na 24 uur actie al
voorbij
What the hell?
VRAGEN?
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Volg ons op:
Twitter - @bothsocialFacebook - fb.com/bothsocialmediaSlideshare - slideshare.net/bothsocial
Hartelijk dank voor uw aandacht
Blijf op de hoogte van de laatste trends en ontwikkelingen op social media gebied……
Schrijf je gratis in bij Both Social
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