Book linkedin 2012
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Transcript of Book linkedin 2012
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Book
Christophe POUILLE
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20 Years of sales and marketing experience for a profitable growth
• Drive for results
• Strategic agility
• Customer focus
• Selective & mass-market experience• Wholesale & Retail distribution
expertise• Multi-products / Categories
competencies• International adaptability• Functional & operational jobs
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Strong Brands Experience
Möet & Chandon
Hennessy
Guerlain S.I.A
Luxus Brand
s
Mass Brands
Johnny Walker
Gordon’s gin
Ariel
Pampers
M. Proper
Orangina Schweppes
Kodak
Premium
Brands
Dom Pérignon
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Strong Multi-Channels Experience
-Hypers & Supers
CWT, Agenor
Carrefour
Cora
Leclerc
Intermarché
-Independent Retailers
-Perfumeries chains: Douglas
-Drugstores: Müller
-C&C Métro
-Horeca, discos...
Mass-Market
Retail
-Stand alone stores in:France, Italy, Spain, Belgium, Sweden
Selective Distribut
ion
-Department stores: Harrod’s, KaDeWe, Galeries Lafayette, Selfridges, Inno, Karstadt, De Bijenkorf
-Web: BtoB, BtoC, Vente-privé.com
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Key Learning
• Respect the DNA of the Brand• Do not make compromise on
quality• Dare• Get passion• Manage and lead• Deliver
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Home decoration
Experience
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PassionEnergy
Creative
Since 1963, from a passion to a powerful reality
Sonja
Ingegerd
Andersson
Consider the Brand DNA
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Product differentiation / Design
Strong creative edge with constant renewal
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Animate the Brand at P.O.S.
Pastel Passion Cape Cod
Loft Latin SummerRetro
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Put the brand into scene in the street
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Position the brand name through Flagships
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Sell Concepts & not only ProductsShop in Shop / Flower Bars / Corners
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Show Room
Metropolis Mall -
Moscow
Opening new Markets - Russia
Opening Event at the French embassy
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Show Room & Press Event
Flagship Store
Opening new Markets - Poland
Opening Event
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Perfumes & Cosmetics
Experience
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Successful launches & promotions
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Combine scenography, show & press support for success
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Last, a „Maison Guerlain“ Corner …
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… an incomparable jewel
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Elle – Duft Star Awards winner
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Gala
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Cosmopolitan – Winner Prix de Beauté
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Wine & Spirits
Experience
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Communicate on Luxe & french “Art de Vivre”
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Sud-Ouest - Janvier 2003 -
Be an “Ambassador” of your brand
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Soft Skills
Christophe POUILLE
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Jogg to go over your limits!
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Plaisir (78)Rugby Folklo
Celebrate the Rugby Values
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Keeping roots
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Thank You