Board Presentation_SocialMedia

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THE NEXT GENERATION OF PHILANTHROPY LORI HAGEY

Transcript of Board Presentation_SocialMedia

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THE NEXT GENERATION OF PHILANTHROPY

LORI HAGEY

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The Next Generation of Philanthropists Fit into Two Categories:

Generation X – 1964- 1980Generation Y – 1981- 2000

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Source of Philanthropic Means:

Family wealth

Entrepreneurship (New Money) – ie: Mark Zukerberg just agreed to donate 99% of his multi-billion dollar Facebook fortune to charity.

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The Importance Social Media:

Communication preference:• Facebook, • Twitter, • Instagram, • Evite

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Volunteering:

• Social media and volunteering are equally important to reaching generation X and Y

• Gen X and Millennial philanthropists are broadening the definition of philanthropy• Financial contributions• Contributions of time.• Third party credibility/ voice

• Volunteering is a platform that can provide a number of opportunities for both fundraisers and the donor. • Increase capacity of the organization• Develop potential donors

• The key to this cultivation strategy is being open to working with younger individuals as volunteers and hopefully, donors in the future.• Relationship building

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The New Face of Appreciation:

• Youth like to give back but getting something in return helps sweeten the deal and their commitment. • Giveaways• Promos• Social events

• These individuals aren’t afraid to tap their social networks to promote the cause.

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Summary of Key Points: • Target donors who are willing to build networks with

friends and family.

• Create more specific requests for giving and volunteer opportunities, rather than general requests.

• Develop a multichannel approach to communication and solicitation methods, recognizing that technology is a tool not a solution.

• Plan for a long-term return on investment for relationship-building efforts with Millennial donors, rather than a quick result.