BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos...

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Buenos Aires, Argentina September 27, 2018 BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. IV ANNUAL LATIN AMERICA CLEAN TRANSPORT FORUM.

Transcript of BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos...

Page 1: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

Buenos Aires, ArgentinaSeptember 27, 2018

BMW GROUPTHE FUTURE OF SUSTAINABLE (E)-MOBILITY.

IV ANNUAL LATIN AMERICA CLEAN TRANSPORT FORUM.

Page 2: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

FACTORES DE CAMBIO

Medio Ambiente Urbanización Regulaciones y Políticas

Economía Cultura Expectativas de los Clientes

Cambio climático y sus efectos60% de la población en 2030

vivirá en ciudadesLimites de CO2,

Restricciones a importaciones

Escasez de recursos, incremento enlos precios de combustibles

Movilidad sustentable como parte delestilo de vida urbano moderno

Cambio en los Valores

POR QUE LOS VEHÍCULOS ELÉCTRICOS.

Page 3: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

BMW IPERFORMANCE Y BMW I – AUGMENTANDO EL PORTAFOLIO DE BMW.ELECTRIFICACION SOBRE TODOS MARCAS.

DINÁMICO EFICIENTE

ELECTRIFICACION.

Híbridosenchufables

Los campeones de la eficiencia

electrificada.

Movilidad Visionario

Eléctricos

REVOLUCIÓN

Trenes motrices alternativosServicios de movilidad

EVOLUCIÓN

Motores de combustión eficienteTecnologías innovadoras

Modelos Convencionales

Page 4: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

Individual volume shares < 4 %.

BMW GROUP BEV + PHEV COMBINED REGISTRATIONS. EXCELLENT MARKET POSITION GLOBALLY.

BMW Group 10 %

Tesla10 %

Chevrolet5 %

Renault 4 %

VW 5 %

BYD8 %

Mercedes 5 %

Nissan 5 %

Zotye5 %

BejingAuto6 %

Others* 37 %

Leading by far in the traditional car industry.

On eye level with Tesla.

* Source: IHS / POLK 14 December 2017 report; global new car registrations 2017 (BEV and PHEV combined).

Page 5: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

CONVERGENCE OF MULTIPLE TRENDS IN THE AUTOMOTIVE INDUSTRY TO LEVERAGE THE POTENTIAL OF PERSONAL MOBILITY.

Automated Connected Electrified Shared

• Smooth traffic flow• Reduce accidents• Increase safety• Increase productivity

• Optimize eco-routing• Encourage multimodality• Early warning• Improved safety features

• Zero tailpipe emissions• Increase energy efficiency• Reduce sound• Leverage renewable energy

• Reduce congestion• Remove vehicles• Replace old inefficient cars• Reduce VMT

Sustainable mobility of the future

Proactive safety to ensure the full potential of these technologies

Page 6: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

BMW i / iPERFORMANCE: PRESENCIA AMERICA LATINA 2018.

Mexico

Costa Rica

Colombia

Ecuador

Peru

Chile Uruguay

Paraguay

Argentina (2019)

Presencia BMW i / iP a Marzo 2018

En evaluacion

PanamaPanama

Brasil

Page 7: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

ARGENTINA: ESTRATEGIA DE INVERSION 360°

Infrastructura publica y Privada Desarrollo Puntos de Ventas

Fuerza de Ventas y Asesoria

Publicidad y Mercadeo

Servicios post venta

360°E-Mobility Strategy

Capacitation Policia-Rescate

BMWi / eMobility Investment Plan Argentina

Page 8: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

EV INCENTIVES- SELECTED MARKETS IN LATIN AMERICA.

JAMAICA CHILE COLOMBIA C. RICA MEXICO PANAMA ARGENTINA PARAGUAY URUGUAY ECUADOR

Monetary and Tax Incentives

No YESFuel Efficiency

Law

NO LUXURY TAX for i3 instead of

16% (Below$50,000 FOB)

VAT of 5% instead of

19%

YESVAT 0%-6,5%

In stead of 13% VAT

Legislation Pending

YESExempt from new vehicle & ownership tax

NO NO YESIVA 0% in

stead of 10%

YESLower IMESI

3,45% in stead of 34,5%-46%.

NO

Import Incentives YESNO IMPORT

DUTIES(instead of 13%- 20%)

NO YES NO IMPORT

DUTIES(in stead of

13%)

YES0%

Legislation Pending

NO YES5% instead of

18% up to 25%.

*YESIMPORTATION 5% instead of

35% TAXES

YESNO IMPORT

DUTIES(in stead of 15%-20%)

No Before 25.10.17

O%After 25.10.17

31% PHEVsI3 0%

Infrastructure Incentives

YES NO NO NO YES NO NO NO NO NO

Electricity Incentives NO NO NO NO Preferential TARIFF

NO NO NO NO NO

Vehicle use LimitationsFor Non Electric Vehicles

No YES YES YES YES NO NO NO NO NO

* Importation Benefit Limited to local producers

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CHARGENOW. LA MÁS GRANDE RED DE CARGADORES EN EL MUNDO:

~ 160,000 PUNTOS DE CARGA EN 30 PAÍSES.

AU

EUROPE

Americas Asia/RoW

US2010213948

5301630

CA

3838

BR

NL

BEAT1368238

727147

CH2618

26CZ

10199

NO

PL

GB

PT

IE

SE

IT

DE73232868

DK18301543

FR13203

501FI

3932

ChargeNow 2017

ES74212

87232183

793784

1300291

5626

1333665

1478114781

717513

10060

ChargeNow 2017

TR121100

LU140

0

ZA

SG

JP

KR

HK

125125

00

2100413923

19945

3838

99

Coming soon

Coming soon

CN721721

TW

1810

MX

US

AU

JPKR

SG

BR

ATCA

BE

NL

DE

DK

NO SE

FI

PO

CZ

PT

ES

FRCH

ITTR

GB

IE

ZA

HKMO

LU

#BMW compatible units

#ChargeNow unitsCoverage > 80% Coverage = 0% - 40%Coverage > 40% Not relevant due to free access

Coming soon

NZ3422

NZ

BMW i. “El por qué” de un eléctrico y un hibrido." 20189

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BMW i – PUBLIC CHARGING EXAMPLES COLOMBIA.

Page 11: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

BMW i – PUBLIC CHARGING EXAMPLES IN MEXICO.

POI• Shopping centers• Universities• Street charging• Commercial partners• Government

BMW Public Charging :

+40 Public Charging stations+ 20 Dealer Charging StationsChargeNow Network and Webpage

Page 12: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

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A WIDE RANGE OF STAKEHOLDERS TO NURTURE THE “ECOSYSTEM” REQUIRED FOR ELECTRIC VEHICLES, AS IN THE CASE OF MEXICO.

Industry

Mobility Partners

Electric Sector

Federal Government Local Authorities

Charging partners

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PRO-ACTIVE MEASURES ARE NECESSARY TO ACCELERATE E-MOBILITY ADOPTION.

Present BMW i at events related to mobility, cars, renewable energy, universities, etc. to create “buzz”.

Create Awareness

Find & Address political stakeholders who are in favor of electric vehicles e.g. Central and local authorities.

Gain Political Support

Identify the companies, who excited about charging infrastructure and new mobility business models.

Find Infrastructure

Partners

Initiate deployment of infrastructure by proposing projects and bringing parties together.

Initiate Projects

Equip all relevant BMW dealerships with charging stations to create foundation for larger network.

Use Dealers

Create a committed and excited team within company to develop all necessary tasks prior to launch.

Internal culture

Page 14: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

MOVING FORWARD WITH ELECTRIC MOBILITY

• This year, we will deliver more than 100,000 electrified vehicles to customers.

• We are currently gearing all BMW Group plants towards e-mobility. In the future, we will be able to equip all our models with every drive train. Flexible vehicle architectures and a flexible production network will allow us to respond quickly and efficiently.

• By 2025, we will offer 25 electrified vehicles – 12 will be fully-electric.

• The first series electric MINI, will be released in 2019.

• We are working hard and fast on the shift towards sustainable mobility.

Page 15: BMW GROUP THE FUTURE OF SUSTAINABLE (E)-MOBILITY. · DINÁMICO EFICIENTE ELECTRIFICACION. Híbridos enchufables Los campeones de la eficiencia electrificada. Movilidad ... BMW i.

MUST DO’S EV- PROMOTION IN LATIN AMERICA “GREEN TRANSPORTATION: ELECTRIC VEHICLES IN LATIN AMERICA” REPORT

Four main policy areas where governments in Latin America should focus attention on promoting EV uptake:

✓ Expand pilot programs for high-use electric vehicles, which have significant environmental benefitswhile demonstrating the effectiveness of EV technology to build public confidence.

✓ The more brands the better – customers demand variety

✓ Introduce stronger financial incentives, such as tax reductions for EVs and home charging infrastructure purchases, to reduce high up-front costs and make EVs more competitive with conventional vehicles.

✓ Increase non-financial incentives, such as access to preferential parking and driving lanes, and strengthen fuel economy standards to give car manufacturers incentives to invest in EV technology.

✓ Include EVs in broader long-term plans for the energy and transport sectors and introduce EV targets in climate change mitigation goals.

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HACIA UN FUTURO ELÉCTRICO EN ARGENTINA

Argentina 2018-2021