BMP 2015. Stella Artois
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Кинопланирование: изысканный подход к мультиэкранному размещению от Stella Artois
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Transcript of BMP 2015. Stella Artois
- 1. : Stella Artois
- 2. 2 ( )#1
- 3. , 29 = xperience maximizer 3
- 4. : CCS Planner 2014, DAN 4 5.3 4.5 3.8 3.7 3.6 Interest index Stella Artois
- 5. (#1 ) : AB InBev Brand Tracker 5 0 20 40 60 80 High quality brand Helps to make a good impressions Worth paying more for than other brands For sophisticated people P4W consumption Total Stella Artois Associate Stella Artois with films + 12%
- 6. , Brand recall 125% , : S Planner 2014, DAN 6
- 7. / 7 () () ()
- 8. 8
- 9. Stella Artois : 9
- 10. Stella Artois 10
- 11. 11
- 12. 1+1 . : : , , 12
- 13. 13
- 14. 1+1 14 +75%
- 15. 1+1 Source: Nielsen Ukraine, TA: 25-35 100k+av+ 15 0,00 5,00 10,00 15,00 20,00 25,00 shr% TA
- 16. 16
- 17. 1+1 , , , Stella Artois : 17
- 18. 18
- 19. 1+1 19 - +245%
- 20. to be continued