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MARKETING LOGISTICS:

PHYSICAL

DISTRIBUTION

AND CUSTOMER

SERVICE

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LOGISTIC DEFINITION` Inventory:

anagement of materials in motion and at rest

` Customer: Getting the right product, to the right customer, in the

right quantity, in the right condition, at the right place,at the right time, and at the right cost (called thedictionary seven s of logistics)

` International ociety of ogistics: The branch of military science having to do with

procuring, maintaining, utility/ value and transportingmaterial, personnel, and facilities

` Council of upply Chain anagement The art and science of management, engineering, and

technical activities concerned with requirements,design, and supplying and maintaining resources tosupport objectives, plans, and operations

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` I TI I GCOSTCENTERS

` Logistical management includes the integration of

relevantcost

centers so that the level of logisti

cal servi

cedesired by customer and middleman can be provided at

the lowest possible cost.

` TRANSPORTATION

Air fright

Truck

Rail

Pipeline

Intermodal transportation

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` STATE AND FEDERAL REGULATION OFCARRIERS

C c rri r C t ct c rri r

Pri t c rri r

Ex t c rri r

` CRETERIA FOR SELECTING THE MODE OFTRANSPORTATION

S il ilit f r ic

D ilit f r icC rri r c ilit

Fr u c f r ic

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Thank you