Blue Ocean Strategy 藍海策略
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It's a topic that can't be talked no more and nearly everyone knows it, but what could you think of regrading to this topic to have your own idea?
Transcript of Blue Ocean Strategy 藍海策略
- 1. Blue Ocean Strategy W. Chan KimRenee MauborgneDigested by Jason Lai ([email protected])
2. Chap. 1 3. Chap. 1 - 4. Chap. 1 86% 62% 39% 14%38% 61% (strategic move) (value innovation) 5. Chap. 1 6. Chap. 1 (leap of value) (structuralist view) (environmental determinism) (reconstructionist view) 7. Chap. 1 8. Chap. 1 9. Chap. 2 Eliminate Reduce Raise Create 10. Chap. 3 11. Chap. 3 (Alternative)(substitute) 12. Chap. 3 - 13. Chap. 3 ->=>Swatch ()Body Shop 14. Chap. 4 -> 15. Chap. 4 16. Chap. 4 17. Chap. 4 PMS(Pioneer/Migrator/Settler) 18. Chap. 4 (competitive benchmarking) CEO ->leveraging 19. Chap. 4 Aristotle 20. Chap. 5 (segmentation) 21. Chap. 5 (commonality) 22. Chap. 5 23. Chap. 5 (de- segmentation) 24. Chap. 6 25. Chap. 6 26. Chap. 6 27. Chap. 6 -(nonrival) (partially excludable) 28. Chap. 6 29. Chap. 6 () 30. Chap. 6 31. Chap. 6 (pricing innovation) 32. Chap. 6 ( ) (non- reflection) 33. Chap. 7
