Bismah Ku Swot

8/10/2019 Bismah Ku Swot

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Bismah Shakeel AhmedRoll No. 15

Strategic Management

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Strategic Planning For University of Karachi

About University of Karachi:

The University of Karachi is located in Karachi, Pakistan. It is the largest public university in the

country with a student population of 24,000 (regular in campus only). According to the Higher

Education Commission (HEC) of Pakistan, it is ranked among the top universities of the country.

The university has made itself known by producing the largest amount of research output in

terms of patent, international peer reviewed, journals and organizing regular academic

conferences. Established in 1951, the University of Karachi has made phenomenal progress

during the last 55 years. The students population has gone up f rom a mere 200 in 1951 to 24,000

students (on campus) studying in 56 teaching departments and 19 research institutes. Today the

university is recognized as one of the premier centre of learning and research in the subcontinent

and in the third world.

The SWOT of University of Karachi (UoK) is as follows:

External Opportunities

1. Foreign opportunities: UoK should partner with universities and institutions abroad which

helps global relations and the international worth of the university. Also, many countries give

students scholarships to study at UoK. Student exchange programs and international

competitions should be facilitated by the university.

2. Alternative budgeting /funding models: Tapping donors -- alums, businesses, foundations -

- use them to tell KU's story; improve perception of UoK. Fund raising activities through

different means should be conducted so as to manage resources.

3. Marketing opportunities: In order to create a more favorable image of UoK, the alumni in

various fields should form lobbies. This will also help fresh graduates get more career

opportunities.

4. Area Expansion: UoK has an opportunity to utilize its wide-ranging area for expansion. In

future, empty land can be used to expand different fields by making sub-departments of

major departments.


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5. Research oriented: The University is conducting multi-disciplinary research in science and

technology, medical research, and social sciences.

External Threats

1. External influence from political parties: The political parties in the city have a significant

influence on the student political parties of the university.

2. The private sector: Recently, there has been an influx of private sector universities and

colleges which lead to a great deal of competitiveness in the education industry. UoK cannot

match up to this, due to it being a state university and the limited government funds available

to it.

3. Location: Since it is in the middle of the city, it is frequently exposed to the unstable

situations of the city, thereby disturbing the education process. The university has to be

closed for a number of days whenever any such instability occurs because it is smack in the

middle of the city.

4. Risk of losing faculty members: There is a risk of losing and difficulty in retaining

prominent university faculty and staff for genuinely better opportunities at other universities

national or international.

5. Declining financial support: Since UoK is a state owned university, it is provided for by the

government of Pakistan and as such, there are a lot of delays in the payments of salaries and

grants, which means that the faculties are often underpaid.

Internal Strengths

1. Largest university: UoK is the largest university in Sindh, in terms of area as well as

student enrollment. With an approximated of more than 80,000 students currently attending

the university, UoK is the university with the largest nation-wide enrollment.

2. Multi-disciplinary: A multitude of disciplines are being taught on campus, under the threemajor faculties of arts, science and management science. Currently UoK has a total of 56

academic departments.

3. Affordable fees: It is the mission of UoK to impart quality education at a fee payable by all.

Thus, as compared to other universities, the fee charged by UoK is nominal.


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4. Research institutions: More than 19 world-class research institutes are under the university

all over Karachi.

5. The library: Dr. Mahmud Hussain Library houses well over 1400,000 volumes dating back

to the 1600s, for researchers as well as for use by students of advance studies and faculty

members. The library became the depository of the personal book collection of Muhammad

Ali Jinnah, the founder of Pakistan.

Internal Weaknesses

1. Political influence: Many political parties have set up their student divisions under the

pretense of conducting student activities and affairs, but in reality, these parties undermine

the formal rules and regulations of the university. Decreases the progress of the organizationas a whole and also gains bad publicity.

2. Lack of technology: Everything is still running on pen and paper, whereas the most of the

other universities have implemented state of the art systems and are progressing forward due

to this measure.

3. Administrative problems: The administration is unwilling to cooperate with students.

Mostly they look for their own benefits. Because of this, the whole system is corrupted.

4. Low competitiveness : UoK does not seem to be competitive in terms of its infrastructure,

marketing strategies, alumni development and budgeting. The university hardly attracts

students looking for well-perceived environment. Faculty is not provided with competitive

salaries. Alumni also hold unmet demands like appreciation, reference or exposure in the

corporate world.

5. Lack of co-curricular activities: The university seldom conducts

colloquiums/seminars/webinars/declamations, sports events, carnivals, career-guiding expos,

exhibitions and other such events, which bring external and internal environment of the

university closer and bring the opportunities of growth and development for the students.

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