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PRESENTED

BY

PRATIK.A.DHAKES.Y.BTECH

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CONTENTS

1. INTRODUCTION2. HISTORY

3. BRANDS

4. COMPOSITION

5. COMPETITORS

6. OPERATION OF BISLERI

7. MARKET ANALYSIS

8. PURIFICATION PROCESS

9. MISSION

10. REFERNCES & EXTERNAL LINKS

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INTRODUCTION

Bisleri is a brand of bottled water in India. Bislerihas 60% market share in packaged drinking water in

India.

Product range comprises of two variants : Bisleri

with added minerals & Bisleri Mountain Water. It is available in 8 pack sizes: 250ml cups, 250ml

bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20

litre.

Its operations run throughout the subcontinent ofIndia and is one of the leading bottled water

supplying companies in India.

As of 2007, Bisleri has 8 plants & 11 franchisees all

over India.

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HISTORY

FOUNDED 1965

HEADQUARTERS MUMBAI,INDIA

KEY PEOPLE FELICE

BISLERI(FOUNDER)

RAMESH.J.CHAUHAN(CHA

IRMAN)

PRODUCTS BOTTELED WATER

PARENT PARLE BISLERI LTD

WEBSITE www.bisleri.com4 PRATIK.A.DHAKE

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cont.

Bisleri was originally an Italian company created by

Felice Bisleri, who first brought the idea of sellingbottled water in India.

Bisleri then was introduced in Mumbai in glass

bottles in two varieties bubbly & still in 1965.

Parle bought over Bisleri (India) Ltd. in 1969 and

started bottling water in glass bottles under the

brand name Bisleri.

The brand name Bisleri is so popular in India that itis used as generic name for bottled water.

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CONT.

Later Parle switched over to PVC non-returnable

bottles & finally advanced to PET containers. In 1995 Ramesh J. Chauhan started expanding

Bisleri operations.

In 2003 Bisleri announced its venture to Europe.

After that Ramesh J. Chauhan sold his stake to

Wakharikar & Sons,but all operations are under

Ramesh J.Chauhan.

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COMPOSITION

The composition of Bisleri Water in milligrams perlitre (mg/l):

160-TDS

7.2-ph factor

13.6-Calcium

22-Chlorides

58-Bicarbonate

7.8-Magnesium 2-Nitrate

19.3-Sulphates

66.1-Hardness8 PRATIK.A.DHAKE

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BRANDS

MOUNTAIN WATER

Bisleri mountain water emanates

from a natural string,located in Uttranchal

and Himachal nestled in vest ShivalikMountain ranges.

It is available 250ml,500 ml,1L,1.2L

2L,1.5L and 5L.

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MINERAL WATER

Bisleri mineral water contains minerals

such as magnesium sulphate and

potassium bicarbonate which are essential

for healthy living.

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FIZZY SODA

It is the most recent

product of bisleri.

Fizzy soda is carbonated

water and comes underSoft water segment.

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BISLERI VEDICA

Mountain water from the natural himalayas.

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COMPETITORS

KINLEY

Kinley is a product of

coca cola.

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AQUAFINA

Aquafina is a product

of pepsico pvt Ltd.

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HIMALAYAN WATER

Himalayan water is a product of tata group.

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KINGFISHER PREMIUM

Kingfisher premium is a product of

United Breweries group.

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OPERATIONS OF BISLERI

The Bisleri bottled water range comprises of:-

500 ml

1 litre,

1.2 litre 2 litre

5 litre and

20 litre jars .

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OPERATIONSOFBISELRI(cont)

250 ml cups and 330 ml bottles though in very limitednumbers for now

20-litre jar comprises about 40 per cent of overall

Bisleri sales, the one-litre bottles account for

approximately 25 per cent brand sales.

The main source of water is bore well.

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Cont

`

There are 250 workers working in Sahibabad plant.

The production process adopted by Bisleri is batchproduction.

The time taken to fill one bottle is approximately 5minutes.

The workers work in 3 shifts which comprises of 60-70 workers per shift.

The maintenance of the machines is done every

month and every 45 days there is sanitation andcleanin of the machine.19 PRATIK.A.DHAKE

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MARKET ANALYSIS

Pie chart

shows the

sale wise

distributionof various

pack sizes.

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Piechart showing percentage sales of following

mineral water in aweek

45%10%8%20%17%

Bisleri Aquafina Kinley Hello Others

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WASTE MANAGEMENT

PET garbage is purchased about 5000 kg every

month, processed it and sold it to other companies .

PET waste can be recycled into carpets, car parts,

fabrics, Fiberfil (for products like pillows and jackets),

etc.

The PET powder enhances the bonding ability of

asphalt which strengthens the roads.

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PURIFICATION PROCESS

It takes a lot to bring out the sweet taste of purity. Every single drop of water that drips into a bottle of

bisleri has to go through a stringent 6-step

purification process.

First,groundwater is ozonized to destroy virus andbacteria.The next step of purification involves a sand

filter which removes coarse particles up to 30

microns in size.

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Cont

A carbon filter is then used to remove colour and

odour,followed by Reverse Osomosis to filter harmfulminerals and salts.

The penultimate step is the fortification of water with

minerals.

Finally,the water is Ozonized once more to ensurezero-contamination during bottling and storage.

Now,you can go ahead and enjoy the sweet taste of

purity.

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MISSION

To provide the highest quality product, keeping in mind all aspects including

freshness, purity and safety, and making

it easily available to the consumer at avery affordable price.

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Quick info -- And you thought its only water

Bisleri has been around for over four decades.

Origin: Italian entrepreneur Felice Bisleri brings the bottled waterbrand to India in 1965

Early avatar: In glass bottles, in two variants: Bubbly and Still

The Chauhan factor: In 1969, Chauhan buys the brand (for its clubsoda)

Big break: In 1993, when Bisleri was sold in half-litre packages for Rs5

Big gamble: A foray into transportation. It worked. Today, Chauhanhas some 2,000 trucks nationwide

Annual growth rate of Bisleri: 35-40 per cent.

Bottles sold per day: 15 million

Number of retail outlets covered: 3,15,000 Exclusive distributors: 3,400

Number of factories: 54, will have another 30-32 more by March2010

New variants: Bisleri Mountain Water, Bisleri Mountain Water fromthe Himalayas. Contemplating launch of enhanced water, vitaminwater and flavoured water26 PRATIK.A.DHAKE

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REFERENCES AND EXTERNAL

LINKS

wikipedia

www.bisleri.com

www.business-standard.com

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