BHARTI AIRTEL for PBM

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    By 2010 Airtel will be the most admired brand in India:Loved by more customers

    Targeted by top talent

    Benchmarked by more businesses

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    To build India's finest business conglomerate by 2020Supporting education of underprivileged children through

    Bharti Foundation

    Strategic Intent:To create a conglomerate of the future by bringing about BigTransformations through Brave Actions.

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    Name Bharti AIRTEL Limited

    Business Description Provides mobile,telemedia service& enterprise service

    Established July 07,1995

    Market Capitalization (As on JAN 16,2009)

    Approx Rs. 1,201 billionClosing BSE Share Price Rs. 330.90

    Closing NSE Share Price - Rs. 331

    Shares in Issue 1,897,148,464 as at June 30,2007

    Listings BSE & NSE

    Revenue Rs. 122,308 mn ($ 2627 mn)

    (as on 30th June,2010)

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    Net Income - Rs. 16.8 Billion(1st quarter,30th June,2010)Customer Base Total 1834 million

    (30th June,2010)

    Mobile Users 177 million Telemedia Subscribers - 32 millionDigital TV Customers - 32 million

    Operational Network Provide GSM mobile services inall the the 23 telecom circles in India.Provides telemediaservices in 94 cities in In India.

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    Bharti Airtel Bharti Teletech Ltd. Telecom Seychelles Ltd. Bharti Telesoft Ltd.

    Teletech Services (India) Ltd. Field Fresh Food Pvt. Ltd. Bharti Retail Pvt. Ltd. Bharti Foundation

    Jersey Airtel Ltd. Bharti AXA General Insurance Company

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    Go-ahead tothe CDMA

    technology

    INDI A

    Privateplayers wereallowed inValue Added

    Services

    NationalTelecomPolicy (NTP)wasformulated

    1992

    1994

    1997

    Independentregulator,TRAI, wasestablished

    NTP-99 led tomigration fromhigh-cost fixedlicense fee to low-cost revenue

    sharing regime

    1999

    2000

    2002

    BSNL wasestablishedby DoT

    ILDservices wasopened tocompetition

    Internettelephonyinitiated

    Reductionof licencefees

    2003

    Calling PartyPays (CPP) wasimplemented

    UnifiedAccessLicensing(UASL)regime wasintroducedReference

    Interconnect order wasissued

    2004

    Intra-circlemergerguidelines wereestablished

    Broadbandpolicy 2004wasformulatedtargeting 20millionsubscribersby 2010

    2005

    FDI limit wasincreasedfrom 49 to 74percent

    Attemptedto boostRural

    telephony

    2006

    Number portabilitywas proposed(pending)

    Decision on 3Gservices(awaited)

    2007

    Department of Telecommunication (DoT) is the main bodyformulating laws and various regulations for the Indian telecom

    industry.

    Evolution of Telecom In

    India

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    Bharti Airtel has won the CNBC-TV18 India Business Leader Award for the OutstandingCompany of the year, 2007

    Bharti draws top honours at the NDTV Profit Business Leadership Awards 2007

    Bharti Airtel Ranked 3rd on Shareholder Returns in BusinessWeek IT 100 List.

    Sunil Bharti Mittal conferred Degree of Doctor of Science (Honoris Causa) by G. B.Pant University

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    Highlights for Full Year Ended March 31,2008.Overall customer base crosses 6.4 crore.

    Highest ever-net addition of 2.5 crore customers in a

    year.

    Market leader with a market share of all India wireless

    subscribers at 23.8%(22.4% last year)

    Total Revenues of Rs. 27,025 crore (up 46% Y-o-Y).

    Cash Profit of Rs. 11,137 crore (up 52% Y-o-Y).

    Net Income of Rs. 6,701 crore (up 57% Y-o-Y).

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    StrengthsLargest cellular provider in India.

    Other stakeholders in Bharti Airtelinclude Sony-

    Ericsson, Nokia - and Sing Tel, with whom they hold astrategic alliance.

    The company has covered the entire Indian nation with

    its network.

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    WeaknessLack of marketing expertise.

    Until recently Airtel did not own its own towers.

    Location of your business.

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    OpportunitiesThe company possesses a customized version of theGoogle search engine.

    The company is investing in its operation in 120,000 to

    160,000 small villages every year.Bharti Airtel is embarking on another joint venture with

    Vodafone Essar and Idea Cellular to create a newindependent tower company called Indus Towers.

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    ThreatsAirtel and Vodafone seem to be having an on/off

    relationship.

    A competitor can have a new,innovative product ofservices.

    Competitors have superior access to channels of

    distribution.

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    BCG Matrix for Bharti

    Airtel

    LOWHIGH

    HIGH

    LOW

    Mobile Services

    DTH & IPTV

    Broad Band

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