Bhanu pratap yadav pgp30306
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Transcript of Bhanu pratap yadav pgp30306
BRAND EXTENSION- Maggi Atta Noodles
SUBMITTED BY
BHANU PRATAP YADAV
PGP30306
-Nestle India Ltd launched Maggi Vegetable Atta Noodles in 2005
-Popularized as “Taste bhi Health bhi”-Taste as it is packed with “Maggi Masala” and health because of fresh vegetables
- International brand of noodles own by Nestle since 1947
- Leader in branded instant noodles segment- Promoted as “Har 2-minute m Khushiyan”
- FMCG Company
- Mission- “Good food, Good life”-Brands- NESCAFE, MAGGI, MILKYBAR, KITKAT, BAR-ONE,MILKMAID and NESTEA
BRAND EXTENSION
PARENT BRAND
MANUFATURER
NOODLES CATEGORY IN INDIA
350
0 C
rMarket size of noodles in India
CAGR Growth In 2014 1
9
%
India is the worlds 5th largest noodles market
Rural penetration with small pack size variants are supporting growth in 2014
Pouch instant noodles register the highest current value growth of 21% in 2014
Noodles is expected to see a 9% value CAGR at constant 2014 prices over the forecast period
70%
30%
Sales
MaggiOthers
Market share of Maggi in India