Ben parr
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Transcript of Ben parr
Ben Parr Co-founder/CMO
Octane AI
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3 Stages of Attention
7 Captivation Triggers
3 Stages of Attention
7 3 Captivation Triggers
Immediate Attention
Short Attention
Long Attention
Immediate Attention
Short Attention
Long Attention
Immediate Attention
Short Attention
Long Attention
Sensory Memory
Automaticity Framing
Disruption Reward
Reputation Mystery
Acknowledgement
Automaticity Framing
Disruption Reward
Reputation Mystery
Acknowledgement
Trigger #2
Framing
You Must Adapt to Your Audience’s
Frame of Reference
Reframe the Conversation
Use Framing to Generate Demand
Trigger #4
Reward
Extrinsic
Intrinsic
Think Beyond Incentives
Incentives Post-Action Rewards
Collections Gifting Lottery
Random Rewards
Trigger #7
Acknowledgement
We Pay Attention To Those Who
Pay Attention to Us
Parasocial Relationship
Validate Your Audience
Enable Participation
Automaticity Framing
Disruption Reward
Reputation Mystery
Acknowledgement
OctaneAI.com
Captivology.com
@BenParr
