Heritage Language Academy: a model for Culturally Relevant Pedagogy
being culturally digital
-
Upload
graeme-wood -
Category
Business
-
view
625 -
download
0
description
Transcript of being culturally digital
![Page 1: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/1.jpg)
being culturally digital……
![Page 2: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/2.jpg)
what people wanted to find out about
![Page 3: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/3.jpg)
![Page 4: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/4.jpg)
![Page 5: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/5.jpg)
![Page 6: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/6.jpg)
brands = people
people = media
Interestingness is the currency of the internet
Sharing is the culture that underpins the internet
![Page 7: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/7.jpg)
Effect
Cause
Separating strategy and tactics
![Page 8: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/8.jpg)
interestingness and sharing……
![Page 9: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/9.jpg)
Where really smart people share really smart things
![Page 10: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/10.jpg)
Some more inspiring places
![Page 11: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/11.jpg)
…or just look at what these guys read…
![Page 12: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/12.jpg)
..this bit…
![Page 13: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/13.jpg)
…or these Zed/ZO blogs
![Page 14: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/14.jpg)
…and keep reading these …
![Page 15: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/15.jpg)
this stuff is interesting……because
these people are interesting
people > search engines at finding interestingness
![Page 16: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/16.jpg)
places to share stuff
![Page 17: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/17.jpg)
this isn’t me
this is me
reputation = result of sharing stuff
![Page 18: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/18.jpg)
Twitter = sharing on steroids
![Page 19: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/19.jpg)
=
+ +
the question is not whether to use it
it is how many things you can use it for
![Page 20: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/20.jpg)
=
(clue: not advertising)
![Page 21: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/21.jpg)
Follow interesting people
![Page 22: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/22.jpg)
Sort them into relevant groups
![Page 23: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/23.jpg)
…then listen for a bit before joining in
(like we tell brands to…)
http://www.flickr.com/photos/seanomalone/
![Page 24: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/24.jpg)
…because it’s all about joining in….
blog comments
(like we tell brands to…)
![Page 25: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/25.jpg)
then add yourself to lists
![Page 26: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/26.jpg)
networks……
![Page 27: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/27.jpg)
@graemewood: anyone got any "bad examples" of brands using social media?
case studies from:
networks cross agency, country and category borders
ZO Planner: what should my client avoid on Twitter?
…in 15 minutes…
Planning Director, Universal McCann Asia-Pacific
Planning Director, WPP Hong Kong
Digital Strategist, Geronimo London
Digital Planner, RedWeb PR, UK
Account Director, TriMedia PR, UK
![Page 28: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/28.jpg)
making stuff……
![Page 29: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/29.jpg)
this isn’t why YouTube is so important this is
![Page 30: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/30.jpg)
I can’t write code, but making widgets is really easy
![Page 31: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/31.jpg)
this looks difficult but took an hour to learn
![Page 32: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/32.jpg)
visualising stuff……
![Page 33: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/33.jpg)
Spezify.com
![Page 34: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/34.jpg)
Tweetreach.com
![Page 35: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/35.jpg)
Neoformix.com
![Page 36: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/36.jpg)
…I’ve got loads more of these….
![Page 37: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/37.jpg)
measuring stuff……
![Page 38: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/38.jpg)
Client iGoogle dashboard
![Page 39: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/39.jpg)
low cost, professional quality
,,
free demo – great for pitches
![Page 40: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/40.jpg)
…I’ve got loads more of these too….
![Page 41: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/41.jpg)
…I keep them here….
![Page 42: being culturally digital](https://reader037.fdocument.pub/reader037/viewer/2022103000/554cf9ffb4c905a5138b5114/html5/thumbnails/42.jpg)
your turn……
Twitter: @graemewood
Blog: GeekMedia
Delicious: Irata
Slideshare: Irata