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Bedaya Presso IWFG April 2011vC2
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Transcript of Bedaya Presso IWFG April 2011vC2
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Entrepreneurial Women,En ines for Growin Ventures
April2011vB2IWFGApril2011
EntrepreneurialWomen,EnginesforGrowth
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Pro osed To ic Flow Gulf Challenge: Job Creation
Female Participation Rate
e aya rogram - essons earne
Entrepreneurial Women Case Studies
How Can You Help?
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2011
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Regional Job Creation Economists estimate Gulf Region will need to create >90million new jobs, in the next 10 years To keep unemployment under control
Oil-driven economies created 60m jobs in last 50 years
age of 24, in the next 10 years, The State of the Worlds
Children 2011: Adolescence, An age of opportunity
Chinese symbol for CRISIS = Opportunity + danger BIG homogenous market
You have first hand knowledge/insights Buyer behaviors are predictable
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2011
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Female labor force artici ation
ss
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2011
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Bedaya Program
Aim - accelerate Palestinian ICT venture outcomes
Co develop venture roadmaps Match and foster mentor relationships
Support venture sales & capital campaigns
Set up NEW seed fund
Build local team and transfer know how to them
An ex eriment hosted at PICTI ICT Incubator Funded by US Aid, Cisco and T2VC
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2011
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Bedaya - assists ICT entrepreneurs
Key initiativesu an ra n oca eam o ven ure managers
Assist early stage ventures 4020
Assist innovators with o tions 2010
Map ecosystem and target interventions
Few women entrepreneurs, lots of reasons Local coach, global mentoring (women), roadmap WORK
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2011
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Venture Roadmapscustomerrelationships
key activities
proposition
customersegments
partners
Thanks to Business Model Generation by Osterwalder & Pigneur 2010icost
structure
revenuestreamskey
7
channels
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2011
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Entrepreneurial Women Maysa Phoenix (3rd venture) Catalyst to build new venture, women mentor
Convert ideas into action/roadmap
- Need 2 ventures (income build translator)
Susan Winner Partnershi moved os Role model/mentor >420 clients
Rawda Khouriya B&B/womens crafts
Necessity entrepreneur with sales/service skills Alia Yooyaland
u ven ure an success u y so
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2011
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EnglishPal.ps
Venture BriefBernadette is cofounder with her husband
cofounders have day jobs & build EnglishPal in freetime
a website for Westbank, Jerusalem and Gaza, users can.
Fills need couldnt find anything when moved back
Needs SupportBus model evolution Bedaya Venture Program (BVP)
entor ng & g o a mentor oca coacSales help/contacts roadmap, survey strategy, GTM
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EnglishPal.ps Lessons Learned
Being a female entrepreneur in Palestine, is newMale business colleagues often dont know how to deal
with female entrepreneurs, directors, or co-founders
In new business situations, male colleagues are quiet as
Not much support for working women in society.
Common idea is: housework and kids first and then a job
Discovering practical solutions : ,
resources & connections where few locally exist.
Phone is easier. I can tell if the person Im talking to is.
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Google Girls
Venture Brief
Flowed from uni senior year project Birzeit (co ed)Received support from students , friends and teachers
Family supporting to become entrepreneurs since girls
Family lives in Jerusalem, western/global community
Needs Support
Bus 1 (learn), bus 2 (A2E) coaching, small projects
Support, FAQ, mentoring women mentor, work plan
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Goo le Girls Lessons Learned Girls original goal was to build Google Translator2,
,
shared how to do environmental scan and assessglobal activities in their area of interest weekly process
are ow o ocus on cus omer nee s vs ssue
Girls had sketch lan for venture BVP is walking them through venture roadmap and
developing approach based on market needs/users
venture 1 (a consulting business) so they can earnincome by solving current client issues and fuel theirventure 2 (a product business with niche markets)
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2011
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Be market centric and solve REAL problems
Sales is an essential role and skill, learn early Venture roadma s are more useful than bus lans
Prototypes and early sales change ventures
invaluable and essential
Build customer insights no just sales
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BVP & PEP Process
InvitationPro ra54/
Roadmap,
mentor,
coach,
,
final
review,
graduation Ve
review,
Global
Diagnostic tu
re
Va
App.inprocess
Cultivate
lue
interest
24Weeks 24Weeks 1Month 36Months
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Educationneeds:CustomersUnderstanding,Market,TeamBuildingandCapital
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Global Mentoring Mentoring is an art + science
Been around for centuries
yp ca y e ver a persona ar o pass ng on ns g s
T2VC team has ex erimented with mentorin loball Women in business networking groups
University business growth
Ex ort an el
US, Aus, Europe, Mid East, Asia
Entrepreneurs find mentoring powerful advantage
Mentoring is soft skill that takes chemistry, tools, practice
3-6 month mentoring is impactful, matches interest & ability
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Mentoring Lessons Learned Women are good as both mentors and mentees
tend to have richer mentoring experiences
like to have process and personal dimensions
Process most effective when focused on goal top line
improves when introduced by trusted colleague 4-6 hours/month balances value with need
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Bedaya Mentor MatchingT2VC connects global mentors + BVP and PEP participants
based on their roadmap, in process:
Jennifer CEO of sales training company with clients in,
Candidate mentor for security and media ventures
Tim Director Water Alliance, IT exec 30 ears Candidate mentor for going global ICT
Seppo EiR for multiple companies, 2 PhDs,+
an ate mentor or n s w t un n ustry Susan CEO of accounting firm born in Pal
Candidate to mentor Acct SW com an women led ventures
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O ortunities & WIFM Young talent poolAdd skills, experience & direction = big potential
Most are multilingual + skilled with laptop/PC/net
Are mobile
Consumption drives sales ,
They were under 25?
they doubled their income?
they become entrepreneurs?
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How Can You Help? Be a mentor to women led businesses in Gulf+
Training materials, case studies, webinars,
Products/services, a test bed, co-developer
Be a channel to market the will share GM with ou
Train women entrepreneurs, , , ,
SALES SKILLS are BIGGEST need
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SO.contact, next stepsIt is not the strongest of the species that
survives, nor the most intelligent but the one
most respons ve to c ange. ar es arw n
Scott [email protected]
. .056 103 1481
April2011vB2 IWFGApril2011EntrepreneurialWomen,EnginesforGrowth