Beautifying, Graphic Design, and Visual Communication
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Transcript of Beautifying, Graphic Design, and Visual Communication
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以實際項目為例
How
Are
You
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?
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幫他把服裝儀容整理一下咩~
衣服沒紮!鬍子沒刮!
連鞋帶都沒綁啊! 牙齒沒刷!
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我需要一個看起來____的郵差
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我是一個怎樣的人呢?
有趣!
白爛?
熱情
負責任幼稚啊.. .
粗心
溫柔
沒神經吧.. .
貼心
我就是喜歡、說不出原因啊..
就很討厭啊.. .
超白癡的.. .
沒什麼感覺耶.. . .
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狐狸說:對我來說,你還只是一個小男孩,就像其他千萬個小男孩一樣。我不需要你,你也同樣用不著我。對你來說,我也不過是一隻狐狸,和其他千萬只狐狸一樣。
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但是,如果你馴服了我,我們就互相不可缺少了。對我來說,你就是世界上唯一的了;我對你來說,也是世界上唯一的了。
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the Bond
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01 60298604Miaoli
Shangri-La Resort Conceptual Masterplan
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02 60296854Yueyang
Chenlingji Bajiao Lake Conceptual Masterplan
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03 60308518Foshan Lecong
Furniture Avenue Conceptual Masterplan
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你發現了嗎?
PROGRAMMES CORE VALUES
家的價值與意義人際互動與分享
精益求精的渴望美好未來的想像
單純真誠的嚮往原始自然的禮讚
01 02 03
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Emotional Rational
SolutionVisual Communication
/Building Identity/Branding
How
Simon Sinek’s Golden Circle Theory
TED TALKSEP 2009
What
“People don’t buy what you do,they buy why you do it.”
Why
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在談論品牌塑造時,很多人會覺得這是一種「技術」,認
為靠著某種方法論就可以塑造出一個品牌,我認為這樣的
想法都是「短視近利」的操作。
真正在塑造品牌前,應該對產品或企業本身的價值和意
義,做深刻的自我思考:這個企業或產品,對社會、世界
而言,有什麼存在的意義?
即便它可以存在的細縫是多麼微小,但如果能找出來,就
自然能找出自己的品牌定位。但相反的,如果找不到存在
的意義,再大的企業依舊不會有優勢的品牌定位。
原 研哉Kenya Hara
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Elon Musk
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Why Peek!
the Bond
HowWhat
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Thx
Bye
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