BBA(M1,M2) 205 LessonPlan Manmohan
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Institute of Information Technology and Management, New Delhi (Affiliated to GGSIP University) Academic Session: 2010-2011 Lesson Plan For Marketing Management -I Date of commencement of classes: 2 nd Aug’ 2010 Date of cessation of classes: 4 nd Dec’ 2010 No of hours prescribed as per syllabus: 45 No of hours allotted per week as per timetable: 4 Week No Lectur e No Module/Topic Details With Sub And Sub-Sub Topic Methodology Refrnc Book Date of Deliver y L1 Marketing Introduction To Marketing Meaning And Definitions Lecture/ Tutorial [1], [2] L2 Nature And Scope Of Marketing Lecture/ Tutorial [1], [2] L3 Importance Of Marketing Basic Concepts Lecture/ Tutorial [1], [2] L4 Marketing Environment Lecture/ Tutorial [1], [2] L5 Market Segmentation Lecture/ Tutorial [1], [3] L6 Market Targeting Lecture/ Tutorial [1], [2] L7 Market Positioning Lecture/ Tutorial [1], [2] Course Name: BBA (M1,M2) Semester: III Paper Code: BBA - 205
Transcript of BBA(M1,M2) 205 LessonPlan Manmohan
Institute of Information Technology and Management, New Delhi(Affiliated to GGSIP University)
Academic Session: 2010-2011Lesson Plan For Marketing Management -I
Date of commencement of classes: 23rd July’ 2007
Date of commencement of classes: 2nd Aug’ 2010Date of cessation of classes: 4nd Dec’ 2010No of hours prescribed as per syllabus: 45
No of hours allotted per week as per timetable: 4 Week
NoLecture No
Module/Topic Details With Sub And Sub-Sub Topic
Methodology RefrncBook
Date of Delivery
L1 MarketingIntroduction To MarketingMeaning And Definitions
Lecture/Tutorial [1],[2]
L2 Nature And Scope Of Marketing Lecture/Tutorial [1],[2]L3 Importance Of Marketing
Basic ConceptsLecture/Tutorial [1],[2]
L4 Marketing Environment Lecture/Tutorial [1],[2]L5 Market Segmentation Lecture/Tutorial [1],[3]L6 Market Targeting Lecture/Tutorial [1],[2]L7 Market Positioning Lecture/Tutorial [1],[2]L8 Case Study-IL9 Class Test-I
L10 ProductMeaning And Definitions
Lecture/Tutorial [1],[2]
L11 Product Strategy Lecture/Tutorial [1],[3]L12 Product Innovation Lecture/Tutorial [1],[2]L13 Product Diffusion Lecture/Tutorial [1],[2]L14 Assignment-IL15 Product Development Lecture/Tutorial [1],[2]L16 Product Lifecycle Lecture/Tutorial [1],[2]L17 Product Mix Lecture/Tutorial [1],[2]L18 Case Study-IIL19 Pricing Meaning And Definitions Lecture/Tutorial [1],[3]L20 Designing Pricing Strategies Lecture/Tutorial [1],[2]L21 Designing Pricing Programmes, Lecture/Tutorial [1],[2]L22 Pricing Techniques. Lecture/Tutorial [1],[2]L23 Case Study-IIIL24 Class Test-II
Course Name: BBA (M1,M2) Semester: III Paper Code: BBA - 205
L25 Place-Meaning Lecture/Tutorial [1],[2]L26 Types Of Channels, Meaning &
Importance,Lecture/Tutorial [1],[3]
L27 Channel Strategies, Lecture/Tutorial [1],[2]L28 Designing And Managing Value
NetworkLecture/Tutorial [1],[2]
L29 Assignment-IIL30 Designing And Managing
Marketing ChannelLecture/Tutorial [1],[2]
L31 Managing Retailing Lecture/Tutorial [1],[3L32 Physical Distribution Lecture/Tutorial [1],[2]L33 Marketing Logistics Lecture/Tutorial [1],[2]L34 Supply Chain Management Lecture/Tutorial [1],[2]L35 Case Study-IIIL36 Promotion-Meaning And
Promotion MixLecture/Tutorial [1],[3]
L37 Advertising-Meaning And Importance, Types
Lecture/Tutorial [1],[2]
L38 Media Decisions Lecture/Tutorial [1],[2]L39 Personal Selling-Nature,
Importance And ProcessLecture/Tutorial [1],[2]
L40 Direct Marketing Lecture/Tutorial [1],[3]L41 Sales Promotion (Push Versus Pull
Study).Lecture/Tutorial [1],[2]
L42 Case Study-IVL43 Revision ClassL44 Revision ClassL45 Revision Class
Reference Books:[1]. Dr R.L.Varshney& Dr S.L.Gupta;Marketing Management, Sultan Chand & Sons [2]. V S Ramaswamy; Marketing Management, Macmillan [3]. Kotler & Armstrong; Principles of Marketing Management, Prentice hall India
Manmohan Chaudhary(Lecturer)
