Bars & Clubs-Dek 2010 Media Kit

Our solutions

Your profits

Grow Your Business with Cost-Effective Multi-Media Marketing Solutions Targeted Towards the Bars & Clubs Market

2010Cost-Effective Targeted Marketing Solutions

OFFERING:

• Business to Business Postcard Decks

• Email Campaigns

• Mailing List Rental

• Mini-Catalog Inserts

Our Solutions �� 2

Your Profits �� 3

BARS & CLUBS-DEK: Print & Multimedia Options �� 4

Solo Email Blast �� 5

2010 Rates, Dates & Data �� 6

Bars Great Value Zone �� 8

Great Value Zone Cooperative Email �� 10

Mini-Catalog Inserts �� 11

2010 List Rental Services �� 12

http://machalek.com/portfolio/email_portfolio.cfm

http://bars.greatvaluezone.com

http://bars.greatvaluezone.com/DEK_Presents/GVZ/101209.html

Targeted Multi-Channel Program

Machalek Communications has been

connecting buyers and sellers in our target business‑to‑business niche markets�

Sellers always need cost‑effective ways to prospect for new customers and generate

qualified leads for their sales force� That is our mission and our passion�

In this new economy, value is more important than ever� We must all be more

competitive in delivering value to our customers� And accordingly, we need to

communicate that value to our target markets both efficiently and effectively�

We offer multi‑media solutions including direct mail, online ads, and email programs

uniquely formatted to elicit response and rigorously focused on buyers’ needs and

preferences in niche markets�

Our experience has shown that communicating your message across a variety of

media dramatically increases response� Our unique, multi‑media approach to marketing is

significantly different than other marketing vehicles� We deliver results, not just exposure�

Our greatest competitive advantage is our ability to deliver these multi‑media

campaigns for mere pennies per contact� In short, we help you create new customers and

grow your business� But don’t just take my word for it, I invite you to contact any of our

advertisers� When 8 out of 10 customers in our program are repeat customers, you can

be sure that Our Solutions deliver . . . Your Profits.

Andrea Machalek, President Machalek Communications, Inc�

Top Ten Reasons to Participate in BARS & CLUBS-DEK

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Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com

Our Solutions . . . Your ProfitsPublished since 1999

Machalek Communications, Inc. • Cost-Effective Targeted Marketing Solutions • 800-846-5520 • www.Bars.GreatValueZone.com

Our Solutions

Direct Mail: Postcard Decks are once again GROWING in popularity as solo direct mail is still very effective at generating sales leads, but has become extremely expensive� You can even distribute your mini‑catalog through our program for as low as five cents per contact�

Email: We offer solo email blasts and cooperative email campaigns to drive new buyers to your website quickly and cost‑effectively� Each campaign is designed, programmed and tested for ethical email marketing standards to bypass spam blocks, and to optimize response�

Online: Our newly launched Bars Great Value Zone serves as a one‑stop shopping resource and vertical search engine for bar and club owners� With powerful site search functionality and outstanding visual aesthetics, it is a specialized online marketplace focused on communicating your unique value proposition�

List Rental: When you invest so much in your own direct mail, you need a high quality list� We make enhancements daily from responders, research, purchased lists, and a variety of other methodologies� There are less expensive lists available from

generalists, but there is not a more accurate, more responsive list of bars and clubs in the USA�


http://barsclubs-dek.com/eDEK/BCD/0906/index.cfm


Testimonials & Success StoriesSee What People Are Saying About Our Deck


Published since 1999

3


Our Solutions . . . Your Profits

Your Profits

What Machalek Communications will do for you: • Generate pre-qualified sales leads for your sales force.

• Make your phones ring with calls from interested buyers.

• Drive new buyers to your website.

• With our unique “Coupon Effect” you blast your special offer – A vital component to gaining new customers in a tight economy while maintaining your image�

• Flood your target niche nationwide with your value proposition across three mediums for pennies per contact�

• Promote your trade show exhibit: it’s vital to get a better ROI with your show dollars as attendance dwindles� Our programs are timed to launch before the major bar and club shows�

• Support your dealers and distributors. We’ll send you leads to get vital pull-through with your dealers from your end‑users�

• In a tight economy it’s more important to leverage your brand with sales than it is to build your brand – use our offer based mediums to maintain your brand while communicating the value of your product/service�

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Online Exposure

Print & Multi-Media Options

E-Mail

Direct Mail

BARS & CLUBS-DEK CardsBARS & CLUBS-DEK Benefits:

• Mailed to 100,000 Bars & Clubs nationwide.• We handle everything, including the mailing list,

printing, postage, and mail processing�• You choose how buyers contact you: Phone, Web,

Email, Fax - even Cards sent back to you in the mail.• We’ll even create your card – FREE to first

time advertisers�

BARS & CLUBS eDEK Cooperative Email BlastBARS & CLUBS eDEK Benefits:

• Emailed to 5,000 Bars & Clubs two weeks after we’ve mailed your card�• Reach your buyers in an Email format, in addition to your Direct Mail piece�

Web Ad on Bars.GreatValueZone.com Web Ad Benefits:

• Goes live on mail date.• Drive buyers from our site to yours.• Includes links to your site, your 800#, and an

“email us” button.• Searchable by Product Category, Company, Best

Reviewed, Most Recent Reviewed and many more!

http://bars.greatvaluezone.com/card.cfm





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Our Solutions . . . Your Profits View Email Portfolio

Email Your Special Offers & Sales Messages to Over 39,000 Hospitality Buyers

Solo Email Blast

Audience Profile

Total Hospitality BuyersFOODSERVICE-DEK BuyersBARS & CLUBS-DEK BuyersPIZZA-DEK Buyers

Count

39,00032,000

5,0002,000

Rate

$3,000$2,500

FOODSERVICE-DEK BuyersChain & Franchise HQSchools & InstitutionsIndependent Restaurants

32,00012,00010,00010,000

$2,500$1,500$1,250$1,000

Mix & Match to Target Your Niche

Chain & Franchise HQ, Restaurants, Pizza & Bars

Chain & Franchise HQ, Restaurants & Pizza

Restaurants, Pizza & Bars

Restaurants & Pizza

29,000

24,000

17,000

12,000

$2,500

$2,000

$1,500

$1,250

We are committed to ethical internet marketing� We respect the wishes of our readers� They have the option to opt‑out at any time and we promptly honor all unsubscribe requests� Our readers remain on our list because they value the offers we send� We limit the number of emails we send per week and only send industry specific offers that we consider “great” so our readers continue to value and use the service, and not opt-out. You also receive BONUS EXPOSURE as

your campaign is included in the Solo Email Blast section of: www.Bars.GreatValueZone.com, www.Foodservice.GreatValueZone.com & www�Pizza�GreatValueZone�com, as well as included in the rotation of banner ads on the home page for up to 60 days�

Landing Page / Second Page (Optional)Interactive Online Form Subject Line A/B SplitComplete Creative Services ($395 value)

Frequency Program Rates Available

$295

$395$100

IncludedClose Sales

Solo Email Blasts are effective for drawing

interested, qualified buyers to your site in response

to special offers�

Quick & EasyUnlike our competition,

we will even design, code and test to maximizethe deliverability of

your Solo Email Blast�


http://www.bars.greatvaluezone.com


2009 Rates, Dates & Data

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Audience ProfileBars, Pubs, Taverns, Saloons ..................................... 46,888Eating Establishments w/Bars ..................................... 17,216Bars & Grills/Sports Bars/Restaurants ........................ 10,961Hotels/Motels/Resorts/Country Clubs ............................ 7,249Bowling Alleys & Billiard Parlors .................................... 4,964Nightclubs & Dance Clubs ............................................. 4,659Social/Veteran/Fraternal Clubs ...................................... 4,063Cocktail Lounges ........................................................... 1,865Dealers/Distributors & Liquor Serving Chain HQs ............ 982Casinos ............................................................................. 725Gentlemen’s Clubs ........................................................... 428Total ......................................................... 100,000

Marketing Power BARS & CLUBS-DEK is the cornerstone of a multi-media marketing program targeting the owners & managers of bars, clubs and liquor serving establishments across the USA with independent buying authority� Your full‑color card is included in the cooperative direct mail program as well as featured online at www.Bars.GreatValueZone.com�

7 PT UNCOATED STOCK4-COLOR/B&W without bleeds

Circulation 100,000 CPMStandard Per Mailing $3,390 $33�90 Jumbo Per Mailing $4,490 $44�90

Card Size Standard Jumbo Trim Size 3 9/16” x 5 3/8” 5 3/8” x 7” Image Area (No Bleeds) 3 1/8” x 5 1/8” 5 1/8” x 6 3/4”

7 PT MATTE STOCK WITH GLOSSY FINISH4-Color Both Sides With Bleeds

UV Coat One Side; Varnish Second Side

Standard Per Mailing $6,990 Jumbo Per Mailing $8,990

Mini-Catalogs as low as 10 cents each for a single issue

Create New Customers & Increase Sales

• Generate High Quality Sales Leads• Drive Traffic to Your Website• Drive Qualified Buyers to Your 800#• Promote Your Show Exhibit• Mass Market a Special Offer• Launch New Products• Build Your Prospect Database • Conduct Market Research with our A/B Split Program

Add a Solo Email Blast to 39,000 Hospitality Facilities at a Discounted Multi-Media Rate�

2010 Rates, Dates & DataCooperative Direct Mail Program

2010 Publishing ScheduleIssueFeb (Pre Vegas Show)

MayAugustOct/Nov

Closing DateJanuary 1st

April 9th

July 9th

September 24th

Mailing DateEarly-FebruaryMid‑MayMid‑AugustLate-October





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Additional Online & Direct Marketing ServicesOnline Card in BARS & CLUBS-DEK Online (Archived Online Indefinitely) ��$295Solo Email Blast to 39,000 Hospitality buyers (must have qualifying offer) �� $3000Solo Email Blast Subject Line A/B Split ��$100 Card in BARS & CLUBS eDEK emailed to 5,000 + buyers ��$150 Mailing List Rental ��Call for Quote

Card-DEK Program EnhancementsFour-Color on Second Message Side ��$495 Half Back Cover ��$695Logo on Cover ��$195 First Card Position ��$395 2nd ‑ 5th Position ��$95 A/B Split ‑ Standard Card ��$275 A/B Split ‑ Jumbo Card ��$450Overruns (price per 1000) ��$150 Electronic Lead Delivery Program ��$150Creative Services ‑ Machalek Communications’ DesignComplete Creative Services – 1 Message Side ��$250 Complete Creative Services – 2 Message Sides ��$395 Redesign of Existing Layout ��$195 Code/Text/Minor Changes on Existing Layout ��$50Re‑sizing Incorrect Submissions of Customer Supplied Artwork ��$150

2010 Rates, Dates & DataCooperative Direct Mail Program

Direct Mail experts agree there are three critical components for a successful direct mail campaign:

• We mail to bars and clubs numerous times each year so we invest significant resources in the quality.

• NCOA processing before mailing.• Regular updates of newly established

facilities. • Regular purging of closed facilities.• Trade show attendee enhancement.• Daily responder updates.

• We have over 23 years experience creating effective postcards.

• We routinely hear from our customers that our designers are the best they’ve ever worked with.

The best way to generate response quickly is to give buyers an offer they can’t refuse. Our multi-media programs deliver your offer to prequalified buyers while they are in “buying” mode.






BARSCLUBS-DEK.com & BARS & CLUBS eDEKOnline Exposure & Cooperative Email Campaign

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Bars Great Value Zone

www.Bars.GreatValueZone.comIn this new economy it’s vital to clearly communicate your unique value proposition to bar and club buyers� Even if you’re promoting a high‑end piece of equipment, buyers today must understand the value of each purchase and how quickly it will generate a return for them�

Bars.GreatValueZone.com is not a social network or an educational site� It’s a shopping site for bar and club owner/managers to quickly and easily stay updated with the products and services available to more effectively &

efficiently manage their organizations� Plus, our focus on value keeps our buyers visiting

frequently�

• Search Engine Bar & Club owners/managers find what they need faster!*

Interactive Product Review System

*

Your target audience can benefit from the experience of their peers�

www.Bars.GreatValueZone.com Features:

Product Demo Videos Show your new products in action!*






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Bars Great Value Zone

www.Bars.GreatValueZone.com connects Buyers and Sellers cost‑effectively as a one‑stop shopping resource and

vertical search engine for Bars & Clubs.

Why Great Value Zone is So EffectiveWe drive traffic to this site with over 400,000 postcards mailed each year as well as thousands of emails to active Bars & Clubs each week�

Features:• Edit the images, offer, and copy of your ad as many times as

you wish�• Change promotional offers and refine your sales message at

no extra charge�• Get discounts for advertising multiple products.• Optimized for search engines with your company name,

product name and product category� • Drives traffic to your site.

Your postcard in BARS & CLUBS-DEK and/or your Solo Email Blast are automatically included on Bars.GreatValue.Zone.com at no additional charge�

Introductory RatesOne ad for 90 days �� $100�00

One ad for 180 days �� $150�00

Additional ads purchased at the same time receive a discount (2nd 25% off, 3rd or more 50% off base ad fee.)

Video Ad for 90 days �� $100�00 (including rotation on home page, search page and browse category page)

Video Ad for 180 days �� $150�00 (including rotation on home page, search page and browse category page)

Upgrades

90 day ad $200�00 180 day ad $400�00

90 day ad $100�00 180 day ad $200�00

$300�00

Ad in rotation of left or right column on home page, search page and browse category page

Ad in rotation of survey page

Great Value Zone Cooperative Email Campaign Ad


Mini-Catalog InsertsUse our Program to Print & Mail Your Catalog for Less than Postage Alone

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Bars Great Value Zone Cooperative Email

Bars.GreatValueZone.com Cooperative Email: Sent to 10,000+ Bars & ClubsLooking to find clients online? Reach those web-savvy shoppers with special ads in a high impact Bars.GreatValueZone.com Cooperative Email Blast� The Cooperative Email Blast is emailed to over 10,000 bars & clubs, promoting your products, services and demos. The Cooperative Email Blast includes only a limited number of the best offers and newest demos – grabbing your target markets attention. It’s an easy and effective way to reach your audience!

Upgrade your Ad on Bars.GreatValueZone.com with this email for only $300.00!

High‑Impact Exposure

Bars Great Value Zone Cooperative Email: Upgrade to a Great Value Zone Email Ad Today!







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Each card deck is limited in the number of catalogs included per USPS thickness requirements� Accordingly, pricing will increase as catalog space is reserved� *Prices subject to change�

Complete Package Net Price

Price Per Contact

Catalog Prices per Contact Using Our Progam To Distribute Your Pre-Printed Catalog (up to 5 ⅜” x 7”)

4 page ��$�05 per contact8 page ��$�06 per contact12 page ��$�07 per contact16 page ��$�08 per contact

(Assumes stock with thickness comparable to 60 lb�)

# of Contacts 50,000 100,000 150,0004 Page $6,750 $9,785 $12,4508 Page $10,850 $17,985 $21,87512 Page $12,728 $20,480 $28,74416 Page $13,989 $22,964 $32,759

# of Contacts 50,000 100,000 150,0004 Page less than $0�14 $0�10 $0�088 Page $0�22 $0�18 $0�1512 Page $0�25 $0�20 $0�1916 Page $0�28 $0�23 $0�22

60 lb. Gloss Text Stock

Specifications:• Size: 5 ⅜" x 7" bound• 60 lb. gloss text stock• 4 Color over 4 Color with bleeds• Perforations and scores extra• Finished art files required

Call for Quote

800‑846‑5520

Mini-Catalog Inserts

Print & Mail Your Mini-Catalog With Us For Less Than Postage Alone!Our Mini‑Catalog Program is a great way to distribute your best selling products, new product launches and high margin products for pennies on the dollar vs� average catalog costs�

• Mini-Catalogs are inserted into our BARS & CLUBS-DEK – mailed to 100,000 readers.

• Print overruns for Trade Shows, Solo Direct Campaigns or Stuffers.

• Your full catalog is digitized, posted on Bars.GreatValueZone.com and hosted for 90 days for free.

• Save time, money & hassle of average catalog costs with our program. We supply the mailing list and pay the postage for you!

Your investment also includes:• Your logo on the front cover ($195 Value)• Cover on Bars.GreatValueZone.com ($295 Value)




Website Design & Development

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2009 List Rental Services

Machalek Communications, Inc. • Targeted Marketing Solutions • 800-846-5520 • BARSCLUBS-DEK.COM


Machalek Communications, Inc. • Targeted Marketing Solutions • 800-846-5520 • BARSCLUBS-DEK.COM11

Machalek Communications, Inc. • Targeted Marketing Solutions • 800-846-5520 • BARSCLUBS-DEK.COM

List Rental RatesBase Rate — 1x usage ............................................$85/M* Multiple usage for 1 year .......................................$170/M Unlimited usage .....................................................$255/MSelectionsType of Business (SIC) ..............................................$5/M State, ZIP Code, SCF, County ...................................$5/MOptional InformationStandard records include: Company Name, Address, City, State, ZIP Contact Names ........................................................$10/M Title Slugs ................................................................ FREE Telephone Numbers ................................................$10/M County Names .........................................................$10/M Keycodes ......................................................... $1/Code/M [Minimum List Order 5000 records]* M = Thousand Contacts


The BARS & CLUBS-DEK mailing list includes over 152,000 establishments across the nation licensed to serve beer, wine and liquor for on-premise consumption. The list is compiled by purchasing the lists of full liquor-licensed establishments from every state/county Alcohol & Beverage Commission in the country. Each year 1/3 of the Alcohol Boards are contacted. Once compiled these lists are cleansed to maximize accuracy and deliverability, and merge-purged to eliminate duplication. Each month we add records of newly established bars and clubs, supplied to us from Secretary of State Offices nationwide. We mail a first class postcard to each new record before integrating it into the database. We also update our lists by working with advertisers that mail to our list via first class mail with appropriate endorsement to update records or eliminate those that are obsolete.

Bars, Pubs, Taverns & Saloons............................. 47,284Eating Establishments .......................................... 41,675Hotels/Motels/Resorts/Country Clubs ............ 16,878Bars & Grills/Sports Bars ....................................... 10,638Restaurant Chain Locations ...................................7,107Bowling Alleys & Billiard Parlors ...........................5,069Nightclubs & Dance Clubs ......................................4,666Social/Veteran/Fraternal Clubs .............................4,088Liquor Stores ...............................................................3,508Other Facilities with a Full Liquor License ........3,209Cocktail Lounges .......................................................1,931Dealers/Dist. & Liquor Serving Chain HQs ........... 961Total ...........................................................................147,014

Usage ListAdams Trade PressAdriatic ImportsAercology CommercialAllmail USAAM Image WorksBeemack PlasticsBellboy CorporationBerg CoBroadcast VisionCardcom TechnologyCheersClear Q IncConvergent Media ProdCulinary ClassicsD&S ExportsDispense-All USAFace Card PromotionsFeren & CoFSG EntertainmentGold Medal ProductsGrupo VictoriaHandshake MarketingHME WirelessLucky Seven EntertainmentM&N Int’l

Midway GamesNascoNations Restaurant NewsNew England Business ServicesNIghtclubsAndBars.comNTN BuzztimeParty KingParty Tyme KaraokePOSitive TechnologiesPrecision Dynamics Corp.Presenting Comm’s/Atwood PubPure N NaturalRestaurant SolutionsScan Technology IncSilentaire TechnologyStag Contract SalesTaymarkTeam MicroThe Shot-Glance Inventory SystemUnited Air Specialists IncUnited ResourceVictor Cournelius IncWarehouse RadioZenith Electronics

Beemak Plastics

Bars, Pubs, Taverns & Saloons��46,857Eating Establishments ��40,725Hotels/Motels/Resorts/Country Clubs ��16,749Bars & Grills/Sport Bar ��10,961Restaurant Chain Locations �� 6,894Other Fac with full Liquor License �� 6,295Social/Veteran/Fraternal Clubs �� 6,063Bowling Alleys & Billiard Parlours �� 4,964Nightclubs & Dance Clubs �� 4,659Liquor Stores ��3,649Cocktail Lounges ��3,443Dealer/Dist. & Liquor Serving Chain HQs ��982Total ��152,241


Sample Usage List

List Rental Rates$50/M

$100/M$150/M

6000

Testimonials & Success StoriesSee what they are saying about our decks



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Testimonials

List Rental Rates

“BARS & CLUBS-DEK has opened doors to a market we were trying to penetrate and has helped generate awareness for our product, PubStumpers Trivia League. Sales are much easier when establishments are already interested in our product as a result of the exposure from being in the BARS & CLUBS-DEK quarterly mailer.”

Kim Wood Braintrust Games, Inc

Creators of Nofrigginclue.com and PubStumpers.com

“I wanted to drop you a note to let you know how much we value the BARS & CLUBS-DEK as one of our marketing tools� As you know we are in every issue of the DEK. I as well as my sales staff look forward to hearing the calls come in� We advertise in many differ‑ent magazines but none of them make the phone ring like the DEK does� We track very closely the results from all of our marketing efforts and yours is number one. To reach the number of places your DEK does it would cost a fortune for us to do solo direct mail� Also, most of the orders we get are from new customers! Thank you and keep up the good work!”

Rick SandvikPrecision Pours, Inc.

“Thank you very much for your great design of my recent card in your BARS & CLUBS-DEK mailing. Your advertising had a tremendous positive impact on my sales� I was very impressed with your ability to reach all parts of the US and sales poured in from every corner of our country� Great Job, You have a new customer for life.”

Todd DeGroffOwner, Shotbelt.com

ExpEriEncE thE bElt• Boosts your profits and popularity• Keeps patrons coming back for more• Prevents the pileup of dirty drinking glasses • Hyper-speeds the beverage delivery process• Lets you prepare shots before the patrons arriveWe purchased Shotbelts for our bar. What a great addition. Each

Shotbelt generates $250-$300 per night. We love the fact that there are no shot glasses to worry about spilling or breaking. We highly recommend it to all bar owners. - Fred W.

shotbelt.com

For More Info or to Buy one today Fill out Reverse & Return Card or Visit:

Visit our website for

monthly shot recipes!

buy OnE tOday!!!shotbelt + 25 oral syringesonly $24.99 including tax! (Beverage not included)

SyringE blOwOut!!!25 syringes only $11.99100 syringes only $27.99500 syringes only $114.99

with shotbelt…the belt that packs 25 shots!

United States Patent # D522, 744 S

Precision Pours, Inc. — helping bars serve alcohol

responsibly since 1996. Made entirely in the USA.

The only pour spout featuring patented 3-ball technology in

eleven shot sizes and a variety of colors and configurations.

PRECISION POURS, INC. 1-800-549-4491 > www.precisionpours.com

Consider that, by eliminating overpour

and spillage with Precision Pour® 3 ball

liquor pours, bartenders are able to

serve two to four additional drinks

per bottle. Consider that, with proper

care, a Precision Pour® will last for

more than two years. Consider your

profit on a typical cocktail and the

number of cocktails you’ll serve in a

two year period.

Are you starting

to believe our claim?

Worth itsweight in gold.

http://www.precisionpours.com/

http://www.shotbelt.com

http://www.nofrigginclue.com

http://www.pubstumpers.com

MachalekCommunications, Inc. 800�846�5520 • www�machalek�com • 12550 W. Frontage Rd • Ste 220 • Burnsville, MN 55337

Our solutions

Your profits

2010

www.Grounds.GreatValueZone.com

www.Foodservice.GreatValueZone.com www.Pizza.GreatValueZone.comwww.Dental.GreatValueZone.com

www.Vet.GreatValueZone.com

www.Bars.GreatValueZone.com

We Also Target These Markets:


http://www.vet.greatvaluezone.com

http://grounds.greatvaluezone.com

http://www.dental.greatvaluezone.com

http://www.foodservice.greatvaluezone.com

http://www.pizza.greatvaluezone.com

http://www.machalek.com

Bars & Clubs-Dek 2010 Media Kit

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Transcript of Bars & Clubs-Dek 2010 Media Kit