, , Amazon Web Services Korea

October 28, 2015

AWS

(Innovation, )

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Amazon Video

Min

ute

s Vie

wed

per

Cust

om

er

=No re-buffering

= re-buffering

QoS(Quality of Service) ?

What to Expect from the Session

, ?

Amazon Video ?

Amazon Video Amazon Web Services ?

Amazon Video

: What is it?

Origin CDN Players / Devices

4xx errors 5xx errors Requests per

minute

Cache hit/miss Network

congestion (to origin and to player)

Rebuffer events Fatal error events Average bitrate Time to first

frame

AV: Overview

Amazon Video:watch anytime, anywhereAmazon:

&

Prime Video:Amazon Video

AV: Overview

Prime Video:Amazon Video

AV: Overview

Reliability

Playback start time

Video quality

1

23

Prime Video:Amazon Video

AV: Overview

&

Prime Video:Amazon Video

AV: Overview

&

&

Prime Video:Amazon Video

AV: Overview

We noticed that you experienced poor video playback while watching the following rental on Amazon Video On Demand: Casablanca. Were sorry for the inconvenience and have issued you a refund for the following amount: $2.99. We hope to see you again soon.

- Amazon Letter to Shareholders 2013

Prime Video:

Scale & Complexity

# of customers Tens of Millions

Scale & Complexity

# of devices 500+

Scale & Complexity

# of end-user networks23,000

Scale & Complexity

# of titles600,000+

Scale & Complexity

# of transcodes5.4 Million+

Scale & Complexity

# of fragments50 Billion

Scale & Complexity

Challenges

: , Prime Video

Challenges

2009: The early days

Challenges

2009: The early days

CDN

Solutions

1 2 3/

, ,

1

Solutions

Solutions

1

Min

ute

s Vie

wed

per

Cust

om

er

=No re-buffering

= re-buffering

Solutions

Video Player2

Adaptive playback

CDN

DNS

CDN

3

Solutions

CDN Balancer

,

Solutions

Solutions

Solutions

Then > Now

270x 87%

:

2011 2012 2013 2014 2015

Am

azon

Vid

eo C

usto

mer

s

Web Services (Purchasing, Catalog, Vending, etc.)

Content Delivery

Telemetry Storage

Video Transcoding using AWS

Content Origin Storage

Amazon VideoJapan

Prime Video Austria

Amazon Originals

Amazon S3

Amazon RedshiftAmazon EC2

Amazon SWFAmazon EC2

Prime Video Japan

Prime Video UK & Germany

CloudFront

Then > Now

Netflix

About Netflix

With more than 30 million streaming members in the United States, Canada, Latin America, the United Kingdom, Ireland and the Nordics, Netflix, Inc. (NASDAQ: NFLX) is the world's leading internet subscription service for enjoying movies and TV programs[1]

[1] http://ir.netflix.com/

: Netflix on AWS

Netflix:worlds largest subscription Internet TV Business

1,500 Employees1,000 Tech & Dev

53M members 10k starts/sec 7B hours streamed Q3

= 10,000 PB delivered >33% of Internet traffic

(US, last mile, downstream)

60,000 instances 40 PB Amazon S3

:

Journey to the AWS

1999 2007 2008 2009 2010 2011 2012 2013 2014 2015

Netflix

Top-to-bottom 6 (DVD streaming, US International) 10x , 20x , 100x US-only 60 countries 35 spin-off

Personalization Engine User Info

Movie Metadata

Movie Ratings

Similar Movies

API

ReviewsA/B Test Engine

2B requests per day

into the Netflix API

12B outbound requests per

day to API dependencies

,

( )

30x growth in two years!

( )

Things will break

Open Source Projects - @NetflixOSS on Github

Github / TechblogApache

ContributionsTechblog Post Only

Coming Soon

PriamCassandra as a Service

AstyanaxCassandra client for Java

CassJMeterCassandra test suite

Cassandra Multi-region EC2 datastore support

AegisthusHadoop ETL for Cassandra

Explorers

Governator - Library lifecycle and dependency injection

OdinWorkflow orchestration

Blitz4j - Async logging

ExhibitorZookeeper as a Service

CuratorZookeeper Patterns

EVCacheMemcached as a Service

Eureka / DiscoveryService Directory

ArchaiusDynamics Properties Service

EddaQueryable config history

Server-side latency/error injection

REST Client + mid-tier LB

Configuration REST endpoints

Servo and Autoscaling Scripts

HonuLog4j streaming to Hadoop

Circuit Breaker - HystrixRobust service pattern

Asgard - AutoScaleGroup based AWS console

Chaos MonkeyRobustness verification

Latency Monkey

Janitor Monkey

Bakeries and AMI

Build dynaslaves

Legend

MLBAM

2014

There is absolutely no question in our mind that Amazon is THE #1 cloud provider and technology thought leadership that we could have ever chosen.

Joe Inzerillo, EVP & CTO, MLBAM

2015

MLBAM 2016 ?

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