Augmented Reality New Product Introduction and Service … · 2015-06-02 · Augmented Reality New...
20
Augmented Reality New Product Introduction and Service Documentation CAS Conference Andrew Head - Semcon Product Information UK
Transcript of Augmented Reality New Product Introduction and Service … · 2015-06-02 · Augmented Reality New...
Augmented Reality New Product Introduction and Service Documentation
CAS Conference
Andrew Head - Semcon Product Information UK
Your global partner in engineering services and product information
产品信息
• 工程服务 o 帮助客户开发产品、系统和设施 o 提供创新方案 o 支持从需求分析到研发成品的整个开发链
• 约有2,450名员工
• 国际性组织，有能力承担完整的开发项目
• 产品信息 o 提供从售前营销到售后服务完整的产品信息解决方案 o 使得产品、设备和系统易于理解和使用 o 提升品牌价值
• 约有550名员工
• 在产品信息领域处于全球领先地位
思康两个业务领域
工程服务
思康公司和业务介绍 3
思康在欧洲、南美洲和亚洲有广泛的业务
英国 Grantham Havant Kineton Leavesden South Woodham Ferrers
瑞典 Eskilstuna Falun Gothenburg Helsingborg Hudiksvall Jönköping Karlstad Karlskrona Kristianstad Linköping Ludvika Luleå Lund Oskarshamn Olofström Stenungsund Stockholm Södertälje Trollhättan Uppsala Västerås Växjö Örebro
巴西 Resende São Paulo
德国 Bad Friedrichshall Berlin Ingolstadt Munich Russelsheim Sindelfingen Stuttgart Wolfsburg
西班牙 Antas
俄罗斯 Moscow
匈牙利 Budapest
印度 Bangalore
中国 北京 广州 南京 上海
挪威 Kongsberg
思康公司和业务介绍 4
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
Semcon Product Information 5
Augmented Reality New Product Introduction and Service Documentation
What is Augmented Reality?
Name of the presentation 6
Augmented Reality is a composite view, combining the reality of what our eyes can see, with supplemental content, enabling us to see more, to learn more and to understand more.
tekom Jahrestagung 2014 - Augmented Reality 7 http://blogs.discovermagazine.com/discoblog/2010/04/17/your-augmented-reality-life-coming-soon-in-2020/
Why AR?
Improve product knowledge Enhance customer experience Increase revenues
Minority Report 20xx?
Name of the presentation 9
Name of the presentation 10
Xbox kinect immersive gaming 20xx?
Why should we use AR?
The brain processes visual information
60,000 faster than text 3M Corporation
Visual aids in the classroom improve learning by up to
400% 3M Corporation
Building blocks of AR
Distribution
Tracking
Content
Device
Environment
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
Semcon Product Information 13
Augmented Reality New Product Introduction and Service Documentation
Pilot study keyless entry, keyfob repair
tekom Jahrestagung 2014 - Augmented Reality 14
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
Semcon Product Information 15
Augmented Reality New Product Introduction and Service Documentation
Product configurator
3D Interactive Graphics
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
Semcon Product Information 17
Augmented Reality New Product Introduction and Service Documentation
Quick Start Guide
What is AR
AR in service documentation
AR for product marketing & training
AR demonstration
Pilot study – Volvo Quick Start Guide
AR demonstration 3 Volvo QSG
Use case – JCB New product Introduction
AR demonstration
Discussion and summary
Semcon Product Information 19
Augmented Reality New Product Introduction and Service Documentation
tekom Jahrestagung 2014 - Augmented Reality 20
Pilot study Volvo V40 Quick Start Guide
