Audience profiling

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Target audience analysis Gender : Females Race : White Age : 13-18 Geo-demographics : UK, Australia, America Socio-economics : Students and casual workers Psychographic profile : Mainstreamers who consume well recognised texts. Conclusions/Justification: This magazine’s target audience is white teenage females as the main appeal is Justin Bieber and pop music. Stereotypically this profiling wouldn’t appeal to any other race due to the stereotypical interests they have of types of males as well as genre of music. The magazine is published in English therefore English speaking countries would buy this. The socio economics is students as teenage girls would want to read this. The reason for this is that the target audience wouldn’t be old people as they wouldn’t find this entertaining or meeting their interests.

Transcript of Audience profiling

Page 1: Audience profiling

Target audience analysisGender : FemalesRace : WhiteAge : 13-18Geo-demographics : UK, Australia, AmericaSocio-economics : Students and casual workersPsychographic profile : Mainstreamers who consume well recognised texts.

Conclusions/Justification:This magazine’s target audience is white teenage females as the main appeal is Justin Bieber and pop music. Stereotypically this profiling wouldn’t appeal to any other race due to the stereotypical interests they have of types of males as well as genre of music. The magazine is published in English therefore English speaking countries would buy this. The socio economics is students as teenage girls would want to read this. The reason for this is that the target audience wouldn’t be old people as they wouldn’t find this entertaining or meeting their interests.

Page 2: Audience profiling

Target audience analysis

Gender : FemalesRace : Any raceAge : 18-25Geo-demographics : UK, America, AustraliaSocio-economics : Semi skilled and unskilled manual workers for example retailers, drivers, waitersPsychographic profile : Aspirers who are seeking to improve themselves through magazines by absorbing their ideologies.

Conclusions/Justification:This magazine is a females magazine due to the feminine image of Adele which makes us aware that the target audience are females. Due to her genre of music this magazine appeals to any race woman of the ages 18-25 which are mature and listen to her and want to know more about her personal life. As it is a English written magazine this would be bought and targeted at English spoken people. Semi skilled and unskilled manual workers would buy this to entertain themselves as well as to keep up with the latest news in the music and media industry.

Page 3: Audience profiling

Target audience analysis

Gender : FemalesRace : Any raceAge : 13-18Geo-demographics : Any English spoken countrySocio-economics : Students and casual workersPsychographic profile : Mainstreamers who are consuming well recognised brands and texts

Conclusions/Justification:This Billboard music magazine would appeal females due to the main topic of Zayn and his solo success as mentioned in the main cover line. Although it’s a male on the front cover we are aware by his facial expressions that woman would be interested in this. Due to his genre of music (R&B and Pop) any race woman would want to read this as those genres are popular between the white race and black. Evidently the language which the magazine is published in is English therefore any English spoken countries would be able to understand it. As it is a magazine targeted to teenage girls they belong to the socio group of students as they are young. Any audience that is a fan of Zayn or the genre type of his music would like this as an entertainment or interest.