Technology Enhanced Learning Workshop, Social Media for Educators
Association Learning + Technology 2011
19
Tagoras <inquiry> <insight> <action> www.tagoras.com Association Learning + Technology State of the Sector
description
Slides from a Webinar for Engage365 on the state of technology and learning in the association sector. These don't stand all that well on their own, but they do have some good data in them and may be useful to those who attended the Webinar.
Transcript of Association Learning + Technology 2011
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Association Learning + Technology State of the Sector
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Agenda
Who’s Talking Context Activity Pricing Business Outcomes Success Traits Trends
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Combined 25+ years in education and technology
Extensive association experience Association-focused reports
Association E-learning: State of the Sector
Association Learning Management Systems
Association Virtual Conferences
Learning 2.0 for Associations
ASAE, eLearning Guild, Brandon Hall Excellence Awards
Jeff Cobb
Celisa Steele
Who We Are
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Changing Context
It’s the technology It’s the economy … It’s generational It’s social
Tagoras <inquiry> <insight> <action>
www.tagoras.com
E-learning Usage
93.4%
Percent of associations either offering or planning to offer e-learning within 12 months
Tagoras <inquiry> <insight> <action>
www.tagoras.com
“Traditional” Formats
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Innovation areas
Doing Planning
Virtual Conference 11.7% - Now 23.7% - 12 months
(64.6% - No)
3.8%
(69.8% - No)
Social Media 65.1% (34.9% No)
38.5% (7.7% - No)
Mobile E-learning (M-Learning)
8.9% (91.1% - No)
3.8% (37.7% - No)
Tagoras <inquiry> <insight> <action>
www.tagoras.com
A bit more on social media
Social Media in E-learning
Tagoras <inquiry> <insight> <action>
www.tagoras.com
A bit more on social media
Social Media in General PD
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Pricing
12/2008 12/2010
$56.79 $57.23
Average Per Content Hour
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Revenue Role
• Must be self-sustaining/profitable: 83.8% • We charge members for some/all: 60.6%
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Penetration
12/2008 12/2010
18.2% 19.5%
Percent of Membership
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Satisfaction & Success
Very Successful: 15%
Very Satisfied In General: 20.4% Enrollments: 7.6% Revenue: 9.5%
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Strategy & Operations
Documented Strategy? 22.0% (227) Product Development Process? 22.9% (227) Pricing Process? 23.9% (226)
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Keys to Success Listening – Upfront and Ongoing Emphasis on Concrete Outcome
Credit / Certification
Actionable Content
Willingness to Experiment Willingness to Lead Integrated Approach
Staff
Technology
Business Model
Management of Buy-In / Expectations
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Trends & Predictions
Old News Continuing increase in competition More adoption by small organizations Rise in LMS adoption – and better solutions Blurring of informal/formal, online/offline
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Trend & Predictions
New News More board and executive involvement More integrated approach
Meetings – Education – Marketing LMS – AMS - Social
Relatively rapid growth in social – virtual – mobile (in that order)
Tagoras <inquiry> <insight> <action>
www.tagoras.com
State of the Sector M
atur
ity
Technology Adoption
Associations
Tagoras <inquiry> <insight> <action>
www.tagoras.com
Find me at: Jeff Cobb e: [email protected] p: 1+ 919.201.7460 t: http://twitter.com/tagoras w: http://www.com.tagoras
Join us: http://www.tagoras.com/leading-learning/
Get resources: http://www.tagoras.com/newsletters/
