Arithlogic presentation

CONFIDENTIAL

Any use/circulation of this material

without specific permission of Arithlogic

Biztech Pvt. Ltd. is strictly prohibited

Deepak Pant

[email protected]

(+91) 9873726828

Enabling strong interventions at each step

in the consumers’ Path to Purchase

Arithlogic Biztech | 1

Agenda

Showcasing Arithlogic products

Request for a meeting to demonstrate Arithlogic’s capabilities and explore

potential opportunities.


Arithlogic provides a technology platform enabling brands to

bring to life their marketing interventions to win with the

consumers at every step in their Path to Purchase

Identifies each product unit uniquely via UID and helps authenticate

Analytics leveraging the relationship between consumers and products

Leverages consumer profiles, social network for marketing programs


Arithlogic has 3 solutions which capture the entire Path to

Purchase cycle of a consumer

Brand Personalization

Brand Building

Brand Protection


Brand Protection

Identifies each product unit uniquely via UID and helps authenticate Genuine Products

Robust & extremely consumer friendly

Not just an anti-counterfeit solution, but also helps brand communication


Identifying “Genuine” Products

Scan QR/

Send SMS/

Visit URL

Illustration

Genuine

product

confirmation

and info

Send

information

on fake

product

Failed verification

Successful verification


Brand Building

Consumer Acquisition leveraging Referral

Consumer Retention via Loyalty Program for specific brand (s) purchase

Rewards all positive actions for brand – Purchase, Refer, Reviews, Social Media sharing etc


Referral Program

Sachin Buys Mockup Irish

Sees the On-Pack Offer

“Refer Friends & Get

movie tickets”

100 vouchers to be won

every week !!

WhatsApps Referral

link to Rohit

Every week Top 100

in weekly leader

board win Vouchers

Everyone gets

assured prizes

Rohit clicks on the link

and enters the contest pending Mockup Irish

purchase

Rohit buys Mockup Irish &

Scans code

Buy Mockup

Irish & Win Movie Ticketswww. RewardsCandy/1

Communicate

“RewardsCandy” Scans the code on Pack

Refer Mockup Irish to friends, get to

win movie tickets , and other prizes

Congrats !! You’ve got 2 stmaps for the

rewardBuy Mockup

Irish & Claim

Congrats !! You’ve won movie tickets

Both Sachin &

Rohit enter leader

board

More Referrals =

Higher Rank

Illustration


Referral Program Illustration

7

Leverage Word of Mouth to drive actual sales via incentivising referral


Loyalty Program Illustration

7

Reward regular long term loyalty with incentives to drive higher consumption per month


Purchase linked contests Illustration

Lottery/ contest to drive trial


Brand Personalization

Personalized messaging basis consumer’s previous interactions with the brand

Brand communication in consumer’s preferred language

Personalized offers basis consumer’s purchase history


Communication basis consumer’s history with the brand

Post Purchase –

Consumer engagement

Repeat Users –

Cross SellingNever Purchased –

Benefit communication

Illustration

Different consumers will see different content even when checking the same pack


Content in the consumer’s preferred language

Any other preferred

language

(Any numbers can be set up)

Illustration

Different consumers will see the content in different languages even when checking the same pack


Offers basis consumer’s purchase history

% discount vs. Multi Pack vs. Upgrade

Illustration

Different consumers will see different offers even when checking the same pack


And, what’s great – All these solutions actually require

just 1 intervention (A small code on the pack)

Brand

Protection

Brand

Building

Brand

Personalization


Advantages

Simple: Single code on pack for all the interventions

Long-term: Get long term consumer understanding via tracking the

consumer’s brand interaction over multiple packs & actions

Dynamic: The promotions can be changed at anytime and the in-market

packs with codes will be changed to new promo instantly


About Us

Ashish Srivastava

Ashish is an IIM Calcutta

2008 graduate with 13+

years of experience in

strategy, tech and

operations consulting.

Prior to founding Arithlogic,

Ashish has worked with

Mckinsey and Infosys.

Deepak Pant

Deepak is an IIM Calcutta

2008 graduate with 8 years

of experience in brand

management and

consumer acquisition.

Prior to founding Arithlogic,

Deepak has worked with

P&G and Marico.


Our Clients

Arithlogic presentation

Marketing

Transcript of Arithlogic presentation