Aries Gdim Business Resume

Email: [email protected]: 317.345.4182Website: www.AriesGDIM.com

// Services

• Graphic Design

• Printing Services

• Trademark & Copyright

• Social Media Marketing

• Website Setup

• Blog Setup• Blog Setup

• Social Media Channel

Setup

• Social Media Marketing

• Search Engine

Optimization

• Industry, Customer &

Competitor Analysis Competitor Analysis

• Brand Identity Creation

• And More

Phone317.345.4182

[email protected]

Tami Highbaugh-AbdullahCreative Marketing Director & Brand Manager

1524 W. 23rd StreetIndianapolis, IN 46208

Established: Oct. 2002// Branding:Target Market Analysis: Determining the target market of potential clients. Analyzing their likes, dislikes, habits, their goals, where they live, etc for brand familiarity, approval & increased brand trust

Brand Name:Brand Name: Assists companies with creating their brand name to ensure differentiation for positioning. Brand name testing using branding laws of quality, name, the word & category to determine the best brand name to ensure distinction, relevance & memorability

Brand Identity: Determine & design company icon/logo using branding laws of color psychology & shape. We analyze your competition to ensure your logo will stand out from your competitors as well as be a memorable icon for increased brand recogntion

Brand Messaging - Brand StoryBrand Messaging - Brand Story: Assist in creating your brand story by determining your brand archetype. Creation of brand mission statement to emphasize company benefit to its customer base. Creation of web brand story creating opportunities for brand promotion & awareness across all channels - print & web.

// Marketing Analysis:SWOT Analysis:SWOT Analysis: Determining companies strengths, weaknesses, opportunities, & threats to narrow company focus. Weaknesses & threats are analyzed for improvements or for elimation if applicable

Industry Customer & Competitor Analysis:Industry Customer & Competitor Analysis: Research the current industry, customers & competitors to better understand your customers. We keep your brand a step ahead of your competition. Determine demographics of your company target audience - where they live, their levels of education, if they are business owners, male/female - to determine where & how to engage them to effectively grab their attention

Legal Analysis:Legal Analysis: Includes legal considerations such as website privacy policies, terms & conditions on invoices & estimates, confidentiality statements for data collection website forms. Privacy statements include that the brand is not responsible for the privacy policy or practices of linked websites. Offering copyright services for business icons, taglines, & content contained in company website

// Digital Marketing Web Design/Blog Set Up/Website Testing:Web Design/Blog Set Up/Website Testing: Create company website ensuring the website is user friendly for best usability as well as ensuring brand consistancy across all marketing channels for recognition. Set up business blog to assist with website SEO for increased web traffic, brand recognition, to spread social good & increase sales.

Social Media Marketing:Social Media Marketing: Set up social media platforms, monitoring & maintaining them. Connecting with users where they socialize by posting blogs, social comments & sharing images of interest. Responding to questions or negative content to diffuse any brand attacks. Using user based content to suggest improved products & services. Using social media as a means of showing your brand cares. (Setup & Maintain Twitter, Pinterest, Facebook, LinkedIn, StumbledUpon, etc)

Search Engine Optimization:Search Engine Optimization: Optimize website, blog & social media channels for increased traffic & brand recognition via long tail keyword analysis. The goal is for your company to achieve optimum ranking via Google search engines. Domain name selection for brand security & creating pay per click campaigns as needed.

Aries - Graphic Design & Internet MarketingAriesGDIMTHE COMPANY


Trina Patterson wanted something with motion, that was vibrant & represented her spirit

7. Business Logo

Tanning Supplies Unlimited Monthly Catalog ad to advertise their Annual Symposium

6. Monthly Catalog Ad

Buy With Benberry wanted a strong presence to be felt in both their logo and business card design

5. Business Card & Logo

Working with Dawn A. Scott, property manager. Flyer to increase occupancy.

4. Business Flyer

ASH Culinary Arts Company Logo. Customer wanted the elegant Tiffany’s feel for his design

3. Business Logo

Local (Indianapolis, IN) Charity Goodness & Mercy Brand Logo

2. Business Logo

Working with Dawn A. Scott, property manager, recreate the property brand image via new brochure design

1. Company Brochure

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Creative Marketing Director & Brand Manager - AriesGDIMTami Highbaugh-Abdullah

PORTFOLIO


@AriesGDIM

pinterest.com/AriesGDIM

linkedin.com/in/AriesGDIM

facebook.com/AriesGDIM

// Social

WebsiteAriesGDIM.com

[email protected]

Phone317.345.4182

AddressAriesGDIM

1524 W. 23rd St.Indpls, IN 46208

Date of Birth19th April 1970

NameTami Highbaugh-Abdullah

// Profile

Wordpress PlatformSocial Media MarketingSearch Engine OptimizationBranding SWOT AnalysisCompetitor Analysis

PhotoshopInDesignMac OSMicrosoft OfficeQuickBooksRecord KeepingWebsite Usability TestingWebsite Usability Testing

Professional Skills

// Skills

Martin UniversityAccounting (BS) Cum Laude1996-2000

Full Sail UniversityIMMS (Internet Marketing Masters of Science)

2008 - 2010

// Education

Business Branding - Graphic, Web & Print. Designed company logo, letterhead, brochures, business cards, invoices, & website. As the company has evolved so has the company branded image, staying consistent with customer expectations of professionalism & safety. Online management of the Brand as well as Web Maintenance.

Branding & Graphic Design (IN)Genesis Security2002 - Pres

Created company logo, brochures, flyers, newsletters, banners for conventions, business cards & business patches. Created home open house flyers, marketing specials for home buyer programs. Worked with all real estate specialists creating marketing flyers and ensured branded imagery was consistent across the board.

Branding & Graphic Design (IN)Buy With Benberry2005 - 2011

Branding & Graphic Design (IL)Danteck, Inc2005 - Pres

Responsible for overhaul of property Branding for increased trust & tenant retention. Created Professional Flyers, Brochures, and Social Media pages that increased property occupancy from 45% to 100% in most instances. Branding strategies increased company profits by more than 30% in as little as 3 months.

Branding & Graphic Design (GA)Dawn A Scott2002 - Pres

Responsible for monthly catalog advertisements, Print and Web Marketing Images, Annual 60 page Supply Catalog Design & Print. Assisted in increased sales through creating branded images. Also responsible for branded images & print graphics of Laundry & Tan Connection & BubbleLand (subsidiaries of TSU).

Branding & Graphic Design (IN & FL)Tanning Supplies Unlimited2006- Pres

// Experience w/ AriesGDIM

Tami Highbaugh-AbdullahRESUME

Aries Gdim Business Resume

Documents

Transcript of Aries Gdim Business Resume