April 2015 jp online video landscape

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April 2015 JP Video Landscape Video Ad Platform -Copyright. hiroshi hatta- Marketer Trading Desk Media Representative Agencies Broadcaster Services Portal/Web Services SNS/Aggregation Metrics & Analytics DMPs/Data Aggregators EXCHANGEs Video Specific/OTT Apps Video Ad Server DSPs Mobile Services ADNW/SSPs Audience Video Platform Content Creation Video Ad Creation Video Ad Tools Smart TV Services Demand Supply Amateur Creators Content Holders Encoding/Transcoding CDN VMS/DRM Video Syndication Video Platform/Player MCN Creation Studio Video Marketing etc.

Transcript of April 2015 jp online video landscape

Page 1: April 2015 jp online video landscape

April 2015 JP Video Landscape

Video Ad Platform

-Copyright. hiroshi hatta-

Mark

ete

r

Trading Desk

MediaRepresentative

Agencies Broadcaster Services

Portal/Web Services

SNS/Aggregation

Metrics & Analytics

DMPs/Data Aggregators

EXCHANGEs

Video Specific/OTT Apps

Video Ad Server

DSPs

Mobile Services

ADNW/SSPs

Au

die

nce

Vid

eo

Pla

tform

Con

ten

tC

reati

on

Video Ad Creation Video Ad Tools Smart TV Services

Demand Supply

Amateur CreatorsContent Holders

Encoding/Transcoding CDNVMS/DRM Video SyndicationVideo Platform/Player

MCN Creation Studio

Video Marketingetc

.