AppStore

60
App Store Robin Raszka @robinraszka www.tapmates.com Tuesday, June 22, 2010
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Moje slides k prezentaci o AppStore a marketingu na konferenci iDevcamp 2010.@robinraszkahttp://tapmates.com

Transcript of AppStore

Page 1: AppStore

App StoreRobin Raszka@robinraszka

www.tapmates.com

Tuesday, June 22, 2010

Page 2: AppStore

225,000dostupných aplikací

Zdroj: Apple, Inc.

Tuesday, June 22, 2010

Page 3: AppStore

74%placené aplikace

Zdroj: AdMob.com, Flurry.com, Apple, Inc.

Tuesday, June 22, 2010

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15,000odesláno týdně

Zdroj: Apple, Inc.

Tuesday, June 22, 2010

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95%schváleno za týden

Zdroj: Apple, Inc.

Tuesday, June 22, 2010

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4,8aplikací uživatel stáhne za měsíc

Zdroj: AdMob.com, Flurry.com, Apple, Inc.

Tuesday, June 22, 2010

Page 7: AppStore

$4,37utratí uživatel v průměru za měsíc

Zdroj: AdMob.com, Flurry.com, Apple, Inc.

Tuesday, June 22, 2010

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$2,70průměrná cena

Zdroj: AdMob.com, Flurry.com, Apple, Inc.

Tuesday, June 22, 2010

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5,000,000,000stažení

Zdroj: Apple, Inc.

Tuesday, June 22, 2010

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$1,000,000,000vyplaceno vývojářům

Zdroj: Apple, Inc.

Tuesday, June 22, 2010

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#epicfail

Tuesday, June 22, 2010

Page 12: AppStore

Tuesday, June 22, 2010

Page 13: AppStore

Nejmocnější nástroj pro PR vaší aplikace je produkt sám.

Tuesday, June 22, 2010

Page 14: AppStore

Cool aplikaceJaká by měla být aplikace, která je cool

Tuesday, June 22, 2010

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Cool aplikaceJaká by měla být aplikace, která je cool

jednoduchá

Tuesday, June 22, 2010

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Cool aplikaceJaká by měla být aplikace, která je cool

jednoduchá

inovativní

Tuesday, June 22, 2010

Page 17: AppStore

Cool aplikaceJaká by měla být aplikace, která je cool

jednoduchá

inovativní

designová

Tuesday, June 22, 2010

Page 18: AppStore

Cool aplikaceJaká by měla být aplikace, která je cool

jednoduchá

inovativní

designová

optimalizovaná

Tuesday, June 22, 2010

Page 19: AppStore

Cool aplikaceJaká by měla být aplikace, která je cool

jednoduchá

inovativní

designová

optimalizovaná

lokalizovaná

Tuesday, June 22, 2010

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1

Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Jedinečnost

Tuesday, June 22, 2010

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JedinečnostBuďte první

Tuesday, June 22, 2010

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JedinečnostBuďte první

Inovace

Tuesday, June 22, 2010

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JedinečnostBuďte první

Inovace

WOW

Tuesday, June 22, 2010

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2

Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Image

Tuesday, June 22, 2010

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Název

Image

Tuesday, June 22, 2010

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Název

dot-com

Image

Tuesday, June 22, 2010

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Název

dot-comAtraktivní web

Image

Tuesday, June 22, 2010

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Název

dot-comAtraktivní web

Press kit

Image

Tuesday, June 22, 2010

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Název

dot-comAtraktivní web

Press kitScreencast

Image

Tuesday, June 22, 2010

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3

Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Příprava

Tuesday, June 22, 2010

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PřípravaPlán

Tuesday, June 22, 2010

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PřípravaPlán

Coming soon

Tuesday, June 22, 2010

Page 39: AppStore

PřípravaPlán

Coming soonNewsletter

Tuesday, June 22, 2010

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PřípravaPlán

Coming soonNewsletter

Soutěže

Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Komunikace

Tuesday, June 22, 2010

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KomunikaceSoc. sítě

Tuesday, June 22, 2010

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KomunikaceSoc. sítě

Recenze a blogy

Tuesday, June 22, 2010

Page 46: AppStore

KomunikaceSoc. sítě

Recenze a blogy

Podpora

Tuesday, June 22, 2010

Page 47: AppStore

KomunikaceSoc. sítě

Recenze a blogy

Promo codes

Podpora

Tuesday, June 22, 2010

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5

Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Go global

Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Free

Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Tuesday, June 22, 2010

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Ostatní

Tuesday, June 22, 2010

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OstatníSkromnost

Tuesday, June 22, 2010

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OstatníSkromnost

Otevřenost

Tuesday, June 22, 2010

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OstatníSkromnost

OtevřenostPříjemný přistup

Tuesday, June 22, 2010

Page 60: AppStore

Otázky?

@robinraszkawww.tapmates.com

Tuesday, June 22, 2010