Application The Gathering (ATG)

Application The Gathering(ATG)

The thing that you’ve imag-ined!

[Incredibles]

Kwong Tsz Ying, OliviaJeong SeokwonYoo Suhyun

Contents

Prototype

Concept

Feasibility

Lists

ATG

You’ve just bought‘Café Americano’!!!

•Price: 3,800 Won•Where: Starbucks in 센텀시티

•Rating: •Server: 김성미

See more details…Comments?

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Caffe Americano\3,600

Caffe Latte\4,100

Caffe Mocha\4,600

Caramel Caffe Latte\4,600

Caramel Macchiato\5,100…

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ATG





Caffe Americano•Price: \3,600•Where: Starbucks in 센텀시티•Server: 김성미

Rating

DescriptionIn Europe, coffee is essentially espresso – which, in America, isn’t very much coffee. To create a caffè americano – a coffee…

Nutrition Facts

Doutzen KroesHier, americano is verschrikkelijk!!!!!!

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Charlotte Lucy Gains-bourgJ'aime cela, si je reviens en France,

…

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ATG









Caffe Americano\3,300…

Lists

ATG





Lists

ATG





Starbucks부산 해운대 우 1468 1층

ATR’s Recommandations!!!

GangaTandoori Chicken, Palak Paneer,

Outback SteakhouseGarlic Rbi-Eye, Kakadu Griller,

…

Events

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Shake a Cup, Share a Story

…

Kiira KorpiHän oli paras Server että…

Audrey TautouElle servait le café tort de me...

Diane KrugerIch glaube nicht, dass sie…

Brad PittThis server was so impres-sive...

현빈이 분 커피 추천 잘해 주시는 ...

Lists

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Lists

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I like the 2nd floor of this coffee shop. On the firs_

Comments:

Choose degree of exposed-ness

For everyone of ATG Users

In private

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ATGApplication The Gathering

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If you have ATG ID, Log in here, or click here to make a new ac-count

Newest Comments (100+)

Avril LavigneHere, americano is horrible!!!!!!!!!!!

…현빈이 분 커피 추천 잘해 주시는 듯

...

OH, SWEET!BUT WHAT IS THIS FOR?

Communication

InformativePersonal

InformativePersonal

Comments

BUT!Are they reliable?

Fake InformationMISLEAD people

Idea

Provide People with reliable information

Over a product/service

By qualifying the real customers

• Collect data from trustful cus-tomers

Database Promotion Real?

In business view…

• Customer database is

expensive and hard to get

• Promotion is costly, yet cus-tomers don’t pay attention

• Will they be-come

real future customers or

not?

Key factor:Customers must not

feel they are manupulated

•Feedback•Database•Promotion•HR mgmt

Benefits

ATG

Firm Users

•Reliable in-formation•Fee

•Comments about product/ser-vice

HOW CAN WE REALIZE THIS APPLICATION?

QR Code• A matrix barcode (or 2-dimensional

code)• Readable by – QR scanners– Smart phones with a camera–Webcams

• Consists of black modules arranged in a square pattern on white back-ground.

Why QR Code?• Consumer Recognition– More than a half smartphone users use QR code

scanning applications• Breadth and Depth– Printed on a package of product, posters, maga-

zines– Link users directly to a website, Facebook page,

YouTube video• Novelty Factor– “what’s this?” element:

Scanning process makes everyone curious to par-ticipate.

High Capacity Encoding of Data• Stores data in both the vertical and horizontal di-

rections• Store several dozen to several hundred times

more information• Handle all types of data, e.g. numeric and alpha-

betic characters, Kanji, Kana, Hiragana, symbols• URL length: Up to 4,295 characters.

A QR Code symbol of this size can encode 300 alphanumeric characters.

High-Speed Reading• Readable from any direction in 360° • 3 specific squares positioned in the

corners of the symbolQR-Codes scanners:

Can determine the correct way to decode the content within the QR-Code

Small Printout Size • Encode the same amount of data

one-tenth the space of a traditional bar code

• Allow to print on the bills with limited space

Accessible and Affordable

• Retailers’ Viewpoint:– Installation price: Low– QR Code generator: USD30– QR Code Printer: USD150

• Consumers’ Viewpoint: – All they need is a smart phone– Download a free QR Code

Can be accessed by anyoneAffordable

Application The Gathering (ATG)

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