APP/API e Mobile: o que usar e quando
-
Upload
michel-lent -
Category
Technology
-
view
6.540 -
download
0
description
Transcript of APP/API e Mobile: o que usar e quando
![Page 1: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/1.jpg)
APP/API e Mobile:O que usar e quando
SOCIAL MEDIA WEEK 2012SP.16.FEV.2012
MICHEL LENT
@lent
![Page 2: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/2.jpg)
Conceituando.
![Page 3: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/3.jpg)
Digital é digital.
Não há mais seperação entre os meios digitais
O usuário é que está no centro
![Page 4: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/4.jpg)
Celular e Web: dois mundos à parte
Celular limitado Web topo de mesa
![Page 5: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/5.jpg)
Telefone cresce
Web diminui
![Page 6: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/6.jpg)
A chegadados tablets
O elo entre o mobile e a Web.
![Page 7: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/7.jpg)
As TVs se conectam...
![Page 8: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/8.jpg)
... tudo se conecta.
![Page 9: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/9.jpg)
APP é APP.
Utilização prática e objetiva da internet
Orientada a serviços, ‘aplicações’
![Page 10: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/10.jpg)
APP: abreviação de ‘application software’.
![Page 11: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/11.jpg)
APPs, são uma utilização prática da internet, orientada a um propósito específico.
![Page 12: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/12.jpg)
Espalhadas pelas mais diferentes categorias...
![Page 13: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/13.jpg)
... em inúmeras plataformas.
![Page 14: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/14.jpg)
As pessoas gastam cada vezmais tempo em apps.
![Page 15: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/15.jpg)
API é API.
Aplicação das aplicações
Conectores entre apps e apps
![Page 16: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/16.jpg)
API: Application Programming Interface
![Page 17: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/17.jpg)
Conjunto de padrões de programação que permite a integração de aplicativos.
As APIs conectam aplicativos à aplicativos.
Aplicação das aplicações!
![Page 18: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/18.jpg)
Mobile é mobile.
Não é adaptação.
É repensar a função.
![Page 19: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/19.jpg)
Smartphone? Tablet?Celular?
![Page 20: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/20.jpg)
TV?
![Page 21: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/21.jpg)
http://www.flickr.com/photos/jdelgama/2304284118/sizes/l/in/photostream/
Mobile é sobre pessoas em movimento.
![Page 22: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/22.jpg)
Que se encontram com as mesmasmarcas e serviços em diferentes telas.
http://www.flickr.com/photos/dnotivol/5695687040/sizes/l/in/photostream/
![Page 23: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/23.jpg)
Pensar mobile não éadaptar a tecnologia.
http://www.flickr.com/photos/pforret/222785168/sizes/o/in/photostream/
![Page 24: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/24.jpg)
É pensar no que o indivíduo precisa.
http://www.flickr.com/photos/cdevers/3321999949/
![Page 25: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/25.jpg)
http://www.flickr.com/photos/fundenphoto/4683221660/sizes/l/in/photostream/
Pensar mobile é ‘re-pensar’.
![Page 26: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/26.jpg)
Pensar mobile é entendero que é relevante para as pessoas.
http://www.flickr.com/photos/lilivc/2126913789/sizes/o/in/photostream/
![Page 27: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/27.jpg)
Comodidade DiversãoServiço
![Page 28: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/28.jpg)
Plataforma é plataforma.
Não é adaptação.
É repensar a função.
![Page 29: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/29.jpg)
CelularCelular
![Page 30: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/30.jpg)
TVTV
![Page 31: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/31.jpg)
GeladeiraGeladeira
![Page 32: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/32.jpg)
Media player.Media player.
![Page 33: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/33.jpg)
Todo dispositivo eletrônico estará conectado à internet.
Todo dispositivo eletrônico terá um app.
![Page 34: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/34.jpg)
![Page 35: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/35.jpg)
Concretizando.
![Page 36: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/36.jpg)
Entendendo ecossistemas.
As vantagens dos ecossistemas
Ecossistemas dos ecossistemas
O que é um ecossistema
![Page 37: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/37.jpg)
Batalha de sistemas operacionais
![Page 38: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/38.jpg)
Batalha de ecossistemas
![Page 39: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/39.jpg)
Muitos ecossistemas.
![Page 40: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/40.jpg)
Ecossistemas incentivama produção de apps,
![Page 41: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/41.jpg)
porque oferecem o ‘potencial’ de gerar receita para os desenvolvedores,
![Page 42: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/42.jpg)
que não se importam em ceder uma parte de seus ganhos,
![Page 43: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/43.jpg)
em troca de vitrines econcentração de tráfego.
![Page 44: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/44.jpg)
O que realmente pode ser melhorque estar ‘solto’ por aí.
![Page 45: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/45.jpg)
Mas ter sucesso no ecossistema pode ser muito, muito difícil.
![Page 46: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/46.jpg)
![Page 47: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/47.jpg)
![Page 48: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/48.jpg)
‘Kids’, uma categoria inexistentena app store.
![Page 49: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/49.jpg)
Como ser achado?
Como achar?
![Page 50: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/50.jpg)
Apps4Kids.
Site de resenhas de aplicativos iOS e Android para crianças de 0 a 7 anos.
Ecossistema do ecossistema.
Ajuda pais acharem apps. Ajuda desenvolvedores a acharem pais.
Procura ajudar apps a subirem na ladeira da ‘cauda longa’.
![Page 51: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/51.jpg)
• 2 anos de existência• 20 mil visitantes mensais• TOP 3 em buscar orgânica no
Google• 3000+ apps analisados• Mais de 600 resenhas
escritas e organizadas em 20 subcategorias específicas dentro de ‘kids’• Resenhas são feitas de graça• Developers anunciam no site
![Page 52: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/52.jpg)
Existem pelo menos 50 sites feitos exatamente com o mesmo propósito, apenas nesse ‘vertical’.
![Page 53: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/53.jpg)
Entendendo proposta de valor.
Por que meu app é interessante?
Quais são meus concorrentes?
Qual é o meu diferencial?
![Page 54: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/54.jpg)
O quão concorrida é a sua categoria? Quem são e o que tem de bom seus concorrentes?
![Page 55: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/55.jpg)
As pessoas escolhem apps por poucos e bons motivos. Qual é o seu diferencial?
![Page 56: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/56.jpg)
Sua idéia de app é melhor do que as outras? Seja honesto, embase sua percepção.
![Page 57: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/57.jpg)
Para que plataformas desenvolver? Quais dispositivos? O que atacar primeiro?
![Page 58: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/58.jpg)
Entendendo a grana.
Qual vai ser meu modelo comercial?
Free? Ads? Patrocinado? B2B? B2C?
![Page 59: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/59.jpg)
Brasileirão Petrobrás
Modelo comercial: Um patrocinador anual.
![Page 60: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/60.jpg)
TV GloboMedida Certa
Modelo comercial: desenvolvimento sob encomenda.
![Page 61: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/61.jpg)
Rádio Skol
Modelo comercial: licenciamento de plataforma.
![Page 62: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/62.jpg)
O Mundo VsDanilo Gentilli
Modelo comercial: free + vendas in-app.
![Page 63: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/63.jpg)
Angry Birds
Modelo comercial: venda direta ao consumidor.
![Page 64: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/64.jpg)
Entendendo a prática.
Desenvolver ou buscar investimento?
Quem ajuda?
Como tirar do papel?
![Page 65: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/65.jpg)
As etapas são até simples.
Teste sua idéia
Procure parceiros
de trabalho
Tire o máximo
que puder do papel
Acelere
![Page 66: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/66.jpg)
E hoje em dia, há muita gente interessada na sua idéia e até querendo virar seu sócio.
![Page 67: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/67.jpg)
Mas boas idéias são apenas 1% da história.
![Page 68: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/68.jpg)
A Xerox inventou a interface gráfica e o mouse...
![Page 69: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/69.jpg)
... mas a Apple foi quem melhorou e conseguiu botar estas invenções na rua,
![Page 70: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/70.jpg)
e a Microsoft quem realmente levou elas para as massas.
![Page 71: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/71.jpg)
A pergunta portanto é:“Do you have what it takes?”
![Page 72: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/72.jpg)
E se a resposta for “sim!” (ou “yes!”)...
![Page 73: APP/API e Mobile: o que usar e quando](https://reader034.fdocument.pub/reader034/viewer/2022051411/54785519b4af9f51068b456f/html5/thumbnails/73.jpg)
LET’S DO IT.