疾風追夢-從證主App到得力閱讀的學習 (2012.10.08@文研會)

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俞真@ 漁翁撒網.基督教新媒體運動 Calvin Yu @ NetFish Christian New Media Movement 2012.10.08 疾風追夢 從證主App到得力閱讀的學習 Chasing Dreams in Strong Wind - From CCL App to eReading

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疾風追夢-從證主App到得力閱讀的學習 (2012.10.08@基督教華人文字事工研討會) Chasing Dreams in Strong Wind - From CCL App to eReading (2012.10.08)

Transcript of 疾風追夢-從證主App到得力閱讀的學習 (2012.10.08@文研會)

Page 1: 疾風追夢-從證主App到得力閱讀的學習 (2012.10.08@文研會)

俞真@ 漁翁撒網.基督教新媒體運動Calvin Yu @ NetFish Christian New Media Movement2012.10.08

疾風追夢 - 從證主App到得力閱讀的學習Chasing Dreams in Strong Wind - From CCL App to eReading

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On our mark起點

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起點On Our Mark

• 機構的新嘗試New attempt for CCL

• 欠缺經驗的團隊Inexperienced team

• 資源限制Resource constraints

• 配套不足Lack of appropriate infrastructure

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CCL@iOS, Android & WordPress證主App香港版

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證主App香港版CCL App HK

• 證主團隊由全部由編輯組成CCL’s team was formed by editors

• 以WordPress搭配x.AppSolution: WordPress + x.App

• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個月內完成All development processes completed in 1 month

• 上架日是證主40週年感恩崇拜>全是恩典!App launched on the date of CCL’s 40th Anni. Service > God’s grace!

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證主App香港版CCL App HK

• 跨平台支援:iOS、Android、WebCross-platform: iOS, Android, Web

• 多元內容Multi-faceted content

• 最新資訊能於半小時內到達讀者手中Latest update can reach readers in 30 mins

• 例子:斯托得牧師息勞歸主Example: John Stott’s death

• 團隊累積寶貴經驗Precious experience for the team

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CCL App - HK Channels證主App國際版:香港

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CCL App - US Channels證主App國際版:美國

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CCL App - Singapore Channels證主App國際版:新加坡

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CCL App - Taiwan Channels證主App國際版:台灣

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證主App國際版CCL App International

• 包括香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW

• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content

• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment

• 香港同工可主導專案的策劃及執行CCL HK Staff can take lead in the project

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eReading@iPad得力閱讀

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eReading@iPad得力閱讀

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得力閱讀eReading

• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed

• 內容重組及再用Content repackaging and reuse

• 快速流程及增值配套Fast workflow and value-added package

• 開放平台+非獨家出版Open platform + Non-exclusive publishing

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得力閱讀eReading

• 兩種閱讀模式 Dual Reading Mode

• 原版模式 Original Layout Mode

• 保留原來排版設計Preserve original layout

• 圖文模式 Graphics & Text Mode

• 增值功能:可複製/朗讀文字內容、可按互聯網連結、可轉換成簡體字等Value-added functions: Copy/Read, clickable link, change to Simplified Chinese, etc.

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Dual Reading Mode兩種閱讀模式

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Lessons Learned學習

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學習Lessons Learned

• 異象為本,按部就班Be vision-centric, step by step

• 讀者角度的重要性Importance of readers’ perspectives

• 著重可持續的基礎建設:同工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation

• 運用現有平台,減低技術風險及成本Use prevailing platform to minimize technical risk and cost

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