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MT460 Management Policy and Strategy

Case 7: The Apollo Group, Inc.

(University of Phoenix)


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Case Recap

Problem Identification

Case Analysis

SWOT Diagram Identifying Root Problem Components

Evaluation of Alternatives

RecommendationConclusion


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Introduction:

The Apollo Group Inc.. A for profit corporation with its headquarters based in Phoenix,

Arizona, is a private own education provider that operates mainly in the United States of

America. It was launched in 1976 by John G. Sperling whose focus was for working adults to

have a better education because he thought they were being neglected. The University of

Phoenix was birthed by Sperling who after doing a lot of research found it profitable to start

such an institution.

Many who thought they could not improve themselves academically because they had to work

and had families saw the opportunity to do so online when this unique institution University

of Phoenix began the online program. The Apollo Group, Inc. through it s four subsidiaries;

The University of Phoenix, Institute for Professional development, The College for FinancialPlanning Institutes and Western International University ,provided higher education to working

adults for over 30 years.32 In 2005 Phoenix went global and continue to be a motivation to

the University's mission, purposes, strategies and in addition remain committed to the

educational needs of the working adults,. doing so for over 30 years.

32 - The Apollo Group, Inc. (University of Phoenix) 7-7


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Defining the Problem There are other recognized colleges and universities that are

providing most of their educational programs to students

between the ages of 18 24 years but not for the adults who are

also seeking accredited degree programs to meet theirWORKING

schedules and commitments since most of them have families.

University of Phoenix thinks that other institutions even those

that are raising up new training technology are not focusing on

the education of adult students who are working. Ultimately

these adults also want to improve their skills and get a bettereducation or better jobs.


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The online elements for Apollo Groups

business continues to grow and flourish.

The access of adult education is escalating. A

great deal of opportunity is online and thisconcept is not growing in the US only but

around the world.

New markets have opening opportunities and

the rise is very economical.Many developing countries are rapidly

moving into the information age.


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StrengthsThe president noted several strengths he believes

UOP is working to improve and these are just

a few of them.

Accredited Degree Programs.UOPcurrentlyoffers 15 degree programs across these eight

core program areas that are accredited by the

Higher Learning commission or the regional

accrediting associations.3a

Current and Relevant StandardizedPrograms. UOP uses content experts selected fromAGIs approximately 17,600 faculty to design UOPs

curriculum. This enables UOP to offer current andrelevant standardized programs to UOPs students. 3c

3aThe Apollo Group, Inc. (University of Phoenix) 78

3c - The Apollo Group, Inc. (University of Phoenix) 79

Weaknesses

UOP will have to invest moremoney in their technology in

order to stay ahead of the game

UOP faces disagreements over

traditional higher educational

schooling


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Threats

UOP became a threat to otheruniversities:

Many colleges see the Universityof Phoenix as a threat.

There are many threats, however.The Internet has decreasedbarriers to entry, reducingphysical costs significantly.

Furthermore, traditionaluniversities and colleges arededicating more resources to thedevelopment of adult education,in part as a way to generate newrevenue streams.

www.acdemon.com/research

Opportunities

Evening classes and classes at

peculiar hours are offered by

UOP to accommodate their adult

students.

Online classes for adults withvarying work schedules are also

offered.

Adult students are given the

opportunity to create their own

schedule that will fit around their

work schedules.

www.acdemon.com/research


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Mass Market


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Over the past several years, the industry of

higher education has changed greatly over

the past several years. Education has put

more effort into changing their classschedules to accommodate nontraditional or

working adult students. Years


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SWOT analysis. (n.d.). Retrieved March 2, 2010, from http://lifesci.files.wordpress.com/2009/10/swot-

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