Andrew Stain "User acquisition"

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    14-Apr-2017
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Transcript of Andrew Stain "User acquisition"

  • clickky.biz

  • PR 3

    : 1,5

    : 30

    MediaBuying

  • Non-Suspect66% 34%

    At Risk of Fraud

  • Non-Suspect66% 34%

    At Risk of Fraud

  • Non-Suspect66% 34%

    At Risk of Fraud

    ASO

  • Non-Suspect66% 34%

    At Risk of Fraud

    OVERALL IOS/ANDOID

  • Non-Suspect66% 34%

    At Risk of Fraud

    MEDIABUYING

    Power Point, Photoshop (CPI, CPC, CPM, CTR, CR) 10/90 . (

    )

  • Non-SuspectAt Risk of Fraud

  • Non-Suspect66% 34%

    At Risk of Fraud

    MEDIABUYING

  • Non-Suspect66% 34%

    At Risk of Fraud

    MY TARGET

    ( ) (18-25, 25-35, 35 ..)

    (, 7 ) ( ) . -

    . ( )

  • Non-Suspect66% 34%

    At Risk of Fraud

    MY TARGET

    ( , )

    ( CTR )

  • Non-Suspect66% 34%

    At Risk of Fraud

    FACEBOOK

    Facebook , (Facebook , .) (18-25, 25-35, 35 ..) (

    , , 1200*628 )

    . ( , Facebook ).

  • Non-Suspect66% 34%

    At Risk of Fraud

    FACEBOOK

    CTR , CPI . .

  • Non-Suspect66% 34%

    At Risk of Fraud

    CHEETAH MOBILE

    ( . )

    ( ROI)

    ( , , + + 18-35) ,

    - ( 8-10 )

  • Non-Suspect66% 34%

    At Risk of Fraud

    , ,

    , ( , )

    ,

  • Non-Suspect66% 34%

    At Risk of Fraud

    , ,

    , , ,

    , ,

  • Non-Suspect66% 34%

    At Risk of Fraud

  • Non-Suspect66% 34%

  • Non-Suspect66% 34%

    At Risk of Fraud

    22% Suspect

    12%High Risk

  • iOS vs Android

    , Appsflyer, Android ( 50%) , iOS.

    .

    iOS&Android

  • :

    ( ,

    ..)

  • CR (

    )

    LT ( )

    RR ( 2,3,7

    )

    (,

    .)

  • CR

    LT

    RR

    AdMobiSpy&Publer

  • .

    Retention Rate

    IP

    events

  • ip IP

  • Retantion Rate RETENTION RATE

  • /

    COOKIES STUFFING

  • CR

    COOKIES STUFFING

  • COOKIES STUFFING

  • Forensiq FraudScore

    Forensiq,

    2 . support.

    Support support. . .

    , .

    , .

  • Retention Rate

    1 2 3 4 5 6 DAY

  • KPI

    ,

    (, ,

    ..)

    Feedback

  • Non-Suspect66% 34%

    At Risk of Fraud

    (Mr. Green, IamAttila,

    CharlesNGO )

    (StackThatMoney, Defo, CPAClub, CpaCampus)

    https://charlesngo.com/

    https://www.malandarras.com/http://barsag.com/

    http://finchsells.com/http://olegapro.blogspot.ru/

    Youtube

    https://charlesngo.com/https://www.malandarras.com/http://barsag.com/http://finchsells.com/http://olegapro.blogspot.ru/

  • KPI

  • astain@clickky.me

    astain.clickky

    https://www.facebook.com/Andrei.Stain

    https://clickky.ru