Anant Naik anantnaik@hotmail.com / naik.anant@gmail.com |+91 9820305543 / 24161151

P R O F E S S I O N A L V A L U E O F F E R E D

An accomplished Studio Audio-Visual Media & Broadcasting Professional with overall 2 decades of rich experience in various aspects of television production broadcast

A Post Graduate Diploma in Communication, Advertising and PR from Mudra Institute of Communication Ahd (MICA)

Demonstrated competence in Operations, On-Air- Presentation, Programmes & promo scheduling; expertise and experience in developing, sustaining, and growing international viewership

Expertise in electronic media content strategizing and supervising production and delivery; involved in broadcast television at a senior level since the mid '90s when television broadcasting in the private sector commenced in India

Proven excellence in developing channel positioning & content strategies, recruitment of personnel, supervised in-house production as well as broadcast operations

Adept in mapping market dynamics, realigning programs & schedules to combat competition and retain targeted audience

Possess strong organization, people management, relationship management skills and excellent analytical, problem solving and interpersonal skills

C O R E C O M P E T E N C I E S

On Air Presentation

Scheduling & Traffic Management

Promo Planning And Research

Tracking Competition

Operations/Cross Functional Coordination

Transmission

O R G A N I Z A T I O N A L E X P E R I E N C E

Senior Manager – International Operations Apr 2014 till date

Manager – International Operations Apr 2012 – Apr 2014 Key Deliverables: Strategic planning and on air presentation for Sony Pictures Network channels, SET Asia all international feeds, MAX all international feeds, SAB all international feeds and MIX USA, program scheduling to generate incremental ratings, rendering active support to marketing and sales teams. Finally accountable for planning and executing on-air presentation scheduling content for the network, promo planning & scheduling to muster higher OTS and reach build up.

Head of International Operations for Sony Pictures Network (team of 10).

Set up operations and provided marketing support to International teams sitting in Singapore, UAE, USA, UK, South Africa and Canada getting same support as teams in India and real time information about new launches premiers highlights of the month/week, which was almost non existent before.

Charted effective promotion plans and released new launches to neutralize competition and stay afloat.

Established schedule inventory utilization initiatives of the channel to maximize value perception among target audience.

Created a process to ensure all the promos and other programing material was available for International telecast at the same time as India and ensured all the episodes play same day and time in International market as India.

Provided support to platforms like Sky, Dish Network, Multichoice Star Hub OSN etc. and one-point contact for platforms who carry Sony channel worldwide.

Achievements

Promoted to Head of International Operations team, streamlined scheduling process, established process to study viewership data for International market, tweaked schedules as per viewership data analysis.

Achieved number 1 South Asian channel in USA for Sony USA by developing an understanding of the viewership data analysis and recommending changes to the schedules to SAB in UK and Sony in USA programs.

Spearheaded changes in September 2015 in the scheduling of movies for SAB in UK feed as per viewership data analysis resulting in greater than 20% rise in viewership and in turn additional revenue.

Increased visibility of our viewership data from the UK market for SAB channel by coordinating among various stakeholders and establishing a process to seamlessly integrate the data transfer in the two markets.

Analyzed data in the format we received at that point, suggested changes in the scheduling pattern resulting in immediate additional viewership; this recommendation was provided in spite of there being no specialized position for research at the time.

Seeking a senior position in AV Media & Broadcasting/ eCommerce Industry which is also in Media related products

SENIOR MEDIA OPERATIONS MANAGEMENT PROFESSIONAL

SONY PICTURES NETWORKS since Apr 2012

Manager On-Air Presentation & Scheduling

Structured the Movies Now FPC and programme scheduling to generate incremental GRPs. Rendering active support to marketing and sales teams. Finally accountable for planning and executing, On-Air Presentation, Scheduling & Content for Movies Now. GRP Based promo planning & scheduling to muster higher OTS and reach build up.

Integral part of the operations set up from scratch for Movies Now; developed an understanding of the Times NOW (which

was already established channel) operations and applied similar operational tactics for Movies Now which helped the

channel, absorbed all the pressure of operations, and helped management to focus on launch.

Set up operations singlehandedly for Movies Now, streamlined gaps between Movies Now and Zoom/Times Now teams,

helped strategize to create Schedules as per inputs from research team, and ensured all events played exactly as per plan.

Developed a model to play each and every break as per plan which made the channel No.1 from the launch week itself.

Created a good rapport with Playout team which helped make last minute changes in the play order even after final schedule, which helped strategy team to align each and every break as per plan.

Asst. Manager Traffic, On-Air Presentation & Scheduling

Spearheaded multi-channel teams of Star GOLD India, Star Plus (U.K.), Star Gold International, Star One International, Star News (U. K.), National Geographic Channel India, FOX History Channel India, Co-ordinated with branches all over India for regular feedback and allied inputs.

Joined as Assistant manager in traffic and presentation team took over International traffic and presentation teams responsibility, was promoted to head of the team in 3 months of joining I was heading a team of 12 people.

Streamlined International scheduling and presentation processes, created a roster in order to achieve all the deadlines. I had a responsibility of a huge team and 9 different feeds, which needed a close monitoring it was very important to be error free and no one is under or over utilized hence it was very important that work is equally distributed and at the same time prioritized.

Played an important role in the transition of Star moving from one software to another for preparing presentation it needed a close watch as any miss would have cost a channel of on air error.

Designed daily transmission schedule and effectively utilized Priority Promos and slots to generate maximum impact.

Maintained regular Liaison with on-air Programming, Library and Transmission. Monitored competitors’ activities to drive

innovative punches for highest value creation.

Judiciously scheduled commercials, promos and fillers and channelized traffic for the best effect.

Senior Manager On-Air Presentation, Scheduling & Content

Accountable for planning and executing On-Air Presentation, Scheduling & Content for 9X. Providing creative punch in GRP Based promo planning & scheduling to muster higher OTS and reach build up. Defining promo targets for Sales/Marketing team, for Barters/Tie Ups. Structuring the FPC and programme scheduling to generate incremental GRPs. Rendering active support to marketing and sales teams

Set up the presentation and scheduling team from scratch; started working on the channel before the launch.

Played a key role in the launch of 9x, 9xm and News x channel, had a major share in the strategic planning and presentation

Joined as Manager in November 2007 and secured promotion to Sr. Manager in March 2008 in less than 5 months.

Contributed special initiatives like movie festivals, programme omnibus etc. in coordination with team head.

Created and oversaw daily transmission schedule and effectively utilized Priority Promos and slots to generate maximum

impact.

Mapped market dynamics, tracked competitors’ moves, drove new launches, effectively utilized inventory for 9X & 9XM.

Provided leadership to a team of three & integrating their efforts for optimum productivity.

Acquired comprehensive knowledge on technicalities of TAM Viewership Software (Media Xpress).

TIMES TELEVISION NETWORK PVT. LTD. Oct 2010 – Apr 2012 Jan 2012 to Nov 2016

STAR INDIA PVT. LTD. Aug 2009 – Oct 2010 Jan 2012 to Nov 2016

INX MEDIA PVT. LTD. (Now known as 9XMedia) Nov 2007 – Apr 2009 Jan 2012 to Nov

Assistant Manager, on-air presentation & scheduling

Developed monthly and weekly FPC. Scheduled programs in different time bands to generate highest viewership by the target audience without impairing the viewership patterns of other programmes

Scheduled Promo and Aston, achieved strong OTS and reached build up.

Charted effective promo and Aston plans and released new launches to neutralize competition and stay afloat.

Scheduled inventory utilization initiatives of the channel to maximize value perception among target audience.

Group Head - Scheduling - Jan 1996 – Jun 2001 / Aug 2003 – Jan 2006

Spearheaded multi-channel teams of Zee TV (U.K.), Zee Cinema, Zee Music, Zee Trendz and efficiently managed exposures for the network comprising 15 channels. Co-ordinated with branches all over India for regular feedback and allied inputs

Designed daily transmission schedule and effectively utilized Priority Promos and slots to generate maximum impact.

Maintained regular Liaison with on-air Programming, Library and Transmission. Monitored competitors’ activities to drive

innovative punches for highest value creation.

Judiciously scheduled commercials, promos and fillers and channelized traffic for the best effect.

Entered Release Orders into Broadcast Management System.

Sr. Broadcast Executive, Singapore Aug 2001 – Jul 2003

Successfully managed on-air transmission of Zee TV India, Zee TV Middle East and Zee TV South Africa, Zee TV USA, Zee TV U. K., Zee Cinema, Alpha Punjabi U K, Zee English, Zee MGM, Zee News, Alpha Marathi, Alpha Bangla & Alpha Punjabi

Streamlined operational activities including - Monitoring on-air transmission, checking Transmission logs, co-ordination with

the Indian Scheduling, Programming and Operations departments.

Scanned all Promotional material for accuracy and compliance pre TX. Cached programmes, commercials, promos and fillers

in video server. Effectively handled activities like Bar-coding and screening Movies, Programmes and Recording News for

transmission.

A C A D E M I C C R E D E N T I A L S

Post Graduate Diploma in Communication, Advertising and PR – Mudra Institute of Communication Ahmadabad (MICA)

Bachelor of Arts specializing in Economics (B. A.)

C O M P U T E R S K I L L S

Diploma in Computer Hardware and Networking.

Diploma in Fox-pro programming.

Diploma in Computer Arts. (DTP)

A D D I T I O N A L I N F O R M A T I O N

Address: 411/4, Shree Hari Building, Shankar Abaji Palav Marg, Dadar (E), Mumbai – 400014 Languages known: English, Hindi and Marathi

SONY ENTERTAINMENT TELEVISION PVT. LTD. Feb 2006 – Oct 2007 Jan 2012 to Nov 2016

ZEE TELEFILMS LTD. Jan 1996 – Jan 2006 Jan 2012 to Nov 2016