Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

American Ultra (Lionsgate)

Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for AMERICAN ULTRA. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Retail Promotion – Gift Certificate giveaway (Dementia – LA)

The campaign has 4,418 clicks (includes 3,242 bitly clicks), 8,675 content related page views and 679 social media engagements to date. The total reach for the Facebook campaign was 12,115. There were 11,200 impressions for the Twitter campaign.

Original Content

Page Views – 915 views to date Social Media Interactions – 347

Original Content Facebook Boost

Original Content Twitter Campaign

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 687K+ to date. Clicks – 472 to date

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 2,498

Clicks – 683 National – 85,133

Campus Circle

Newsletter Emails – 20K+ Opens – 1,623

Campaign Clicks– 21

Calendar Listing

Page Views – 84

Film Trailer

Page Views – 140

Social Media #1

Social Media #2

Screening Page - LA Page Views– 849

SM Interactions - 136

Screening Page - OC Page Views– 462

SM Interactions - 6

Sweepstakes Page

Page Views– 2,104 Entries – 890 to date SM Interactions - 71

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status