American Road Test 2015

43
A NEW MOTORING SHOW THE FOLLOWING PRESENTATION IS BASED ON A PRODUCT OWNED BY PDCA INC. & R/COM CREATIVE, LLC - AND IS SHOWN ON A CONFIDENTIAL BASIS.

Transcript of American Road Test 2015

Page 1: American Road Test 2015

A N E W M O T O R I N G S H O W

T H E F O L L O W I N G P R E S E N T A T I O N I S B A S E D O N A P R O D U C T O W N E D B Y

P D C A I N C . & R / C O M C R E A T I V E , L L C - A N D I S S H O W N O N A C O N F I D E N T I A L B A S I S .

Page 2: American Road Test 2015

A M E R I C A N R O A D T E S T

D R I V I N G . F I N D I N G T H E L I M I T S A N D E X P E R I E N C E S O N S O M E O F A M E R I C A ’ S

B E S T R O A D S - W I T H S O M E O F T H E B E S T C A R S I N T H E W O R L D .

Page 3: American Road Test 2015

P R E M I S E

Each episode matches up a great road, a

great road-trip, and a great vehicle.

A visit to a nearby performance driving school

will provide insight into the best practices for

driving, quickly and safely.

We then drive that road, meet its challenges,

and embrace its unique, regional nature, and

destination experiences.

We showcase the featured vehicle and share

its qualities with those we meet along the route.

The only auto show that offers the viewer the

discovery of road, car, destination, skills.

Season 1 vehicles are subject to change, based on manufacturer input.

Page 4: American Road Test 2015

S E A S O N 1

Season 1 will showcase some of the

newest and most desired cars in the

world. Driving on some of the most

technically challenging roads, these

machines will be put to the test. It isn’t

about how fast you can go, it’s about

how well you can drive.

Along the way, we’ll see some of the

most dramatic vistas, iconic

landmarks, and interesting stops ever shown to an audience of auto

enthusiasts.

Season 1 is designed for as many as

eight episodes.

Page 5: American Road Test 2015

T H E R O A D S

T H E T R A C K S

T H E C A R S

Page 6: American Road Test 2015

E P I S O D E O N E

L O N E L I E S T R O A D I N A M E R I C A

Page 7: American Road Test 2015

U S R O U T E 5 0 I N U T A H I S T H E L O N E L I E S T R O A D I N A M E R I C A . S T A R T I N G I N T H E

G R E A T B A S I N D E S E R T , U S 5 0 C O N T I N U E S A C R O S S H A L F O F T H E S T A T E , A N D T H E N

C L I M B S O V E R T H E W A S A T C H F R O N T A N D O N T O T H E N A T I O N A L - P A R K – P A C K E D ,

R E D - R O C K C O U N T R Y O F T H E C O L O R A D O P L A T E A U .

Page 8: American Road Test 2015

ROAD: US Highway 50

TRACK: Miller Motorsport Park

VEHICLE: 2015 Ford Mustang GT

Page 9: American Road Test 2015

E P I S O D E T W O

H I S T O R I C R O U T E 6 6

Page 10: American Road Test 2015

R O U T E 6 6 P A S S E S T H R O U G H A W I D E R A N G I N G C R O S S - S E C T I O N O F A M E R I C A , F R O M

T H E P A L M T R E E S A N D S U N S H I N E O F L O S A N G E L E S , P A S T T H E G R A N D C A N Y O N A N D

T H E N A T I V E A M E R I C A N C O M M U N I T I E S O F T H E D E S E R T S O U T H W E S T , T O T H E G R I T T Y

S T R E E T S O F S T . L O U I S A N D C H I C A G O ’ S M I R A C L E M I L E .

Page 11: American Road Test 2015

ROAD: Historic Route 66

TRACK: Spring Mountain Motorsport Park

VEHICLE: 2015 Chevrolet Corvette Z06

Page 12: American Road Test 2015

E P I S O D E T H R E E M I L L I O N D O L L A R H I G H W A Y

Page 13: American Road Test 2015

T H I S C L A S S I C S T R E T C H O F T W O - L A N E B L A C K T O P S N A K E S I T S W A Y T H R O U G H T H E

S A N J U A N M O U N T A I N S , T H E W I L D E S T A N D M O S T R U G G E D P E A K S I N T H E R O C K I E S .

I T ' S A N A P P R O P R I A T E N I C K N A M E F O R T H O S E 1 1 0 M I L E S O F S T E E P C L I F F S ,

N A R R O W L A N E S , A N D T E R R I F Y I N G T U R N S A R O U N D P A S S E S W I T H O U T G U A R D R A I L S .

Page 14: American Road Test 2015

ROAD: Million Dollar Highway

TRACK: SRT School, Road America

VEHICLE: 2015 Dodge Challenger SRT

Page 15: American Road Test 2015

E P I S O D E F O U R P A C I F I C C O A S T H I G H W A Y - B I G S U R

Page 16: American Road Test 2015

F R O M T H E I C O N I C B I X B Y B R I D G E T O R A G G E D P O I N T , A N D S A N S I M E O N , T H I S I S O N E O F

T H E M O S T T E C H N I C A L L Y C H A L L E N G I N G R O A D S T O D R I V E P R O P E R L Y . I T ’ S 9 0 M I L E S O F

T W I S T I N G A R O U N D N A T U R E ’ S E L E M E N T A L P O W E R .

Page 17: American Road Test 2015

ROAD: Pacific Coast Highway

TRACK: Mazda Laguna Seca Raceway

VEHICLE: 2016 Mazda Miata

Page 18: American Road Test 2015

E P I S O D E F I V E T W I S T E D S I S T E R S - T E X A S

Page 19: American Road Test 2015

T H E T W I S T E D S I S T E R S L O O P I S 1 0 0 M I L E S O F U N D U L A T I N G , D E C R E A S I N G R A D I U S ,

O F F - C A M B E R T U R N S T H R O U G H U N E X P E C T E D E L E V A T I O N C H A N G E S . A C C E L E R A T E ,

B R A K E , A N D S E T U P F O R T H E N E X T C O R N E R A S Y O U P A S S M I L L I O N D O L L A R

V I S T A S , R I V E R S , A N D T R U E L O N E S T A R S T A T E R A N C H E S .

Page 20: American Road Test 2015

ROAD: Twisted Sisters, Texas

TRACK: AMG Driving Academy, COTA

VEHICLE: 2015 Mercedes AMG C63

Page 21: American Road Test 2015

E P I S O D E S I X S M U G G L E R ’ S N O T C H - V E R M O N T

Page 22: American Road Test 2015

T H I S R O U G H L Y 3 8 - M I L E R U N W I L L T A K E Y O U O N L Y A B O U T 4 5 M I N U T E S O N E - W A Y ,

B U T I T I S O N E H E C K O F A 4 5 M I N U T E S ! F U L L O F S W E E P I N G T U R N S , S T E E P I N C L I N E S ,

C R A Z Y S W I T C H B A C K S , A N D T I G H T S - C U R V E S , T H I S R O A D I S N ' T J U S T A T H R I L L T O

D R I V E , I T ' S A L S O Q U I N T E S S E N T I A L N E W E N G L A N D .

Page 23: American Road Test 2015

ROAD: Smuggler’s Notch, Vermont

TRACK: New Hampshire Motor Speedway

VEHICLE: 2015 BMW M4 Coupe

Page 24: American Road Test 2015

E P I S O D E S E V E N T A I L O F T H E D R A G O N - N . C A R O L I N A

Page 25: American Road Test 2015

T H I S 1 1 - M I L E C A M B E R E D S T R E T C H O F U . S . 1 2 9 S K I R T S T H E T E N N E S S E E A N D N O R T H

C A R O L I N A B O R D E R S , H A S N O F E W E R T H A N 3 1 8 S T O M A C H - W R E N C H I N G T W I S T S A N D

T U R N S , A N D I S N O T I N T E R R U P T E D B Y A S I N G L E I N T E R S E C T I O N O R D R I V E W A Y .

M I S T A K E S M A D E H E R E A R E O F T E N M E T W I T H D I R E C O N S E Q U E N C E S .

Page 26: American Road Test 2015

ROAD: Tail of the Dragon, S. Carolina

TRACK: Porsche Experience Center, ATL

VEHICLE: 2015 Porsche Macan S

Page 27: American Road Test 2015

E P I S O D E E I G H T

H I G H W A Y 3 6 - C A L I F O R N I A

Page 28: American Road Test 2015

Y O U R F I R S T T I P - O F F T O T H E H A N D L I N G - I N T E N S I V E N A T U R E O F T H I S T A R M A C M I G H T

B E T H E S I G N S L A P P E D W I T H T H E U N I V E R S A L S Y M B O L F O R T W I S T I E S A N D T H E

W O R D S " N E X T 1 4 0 M I L E S " . I F T H A T D O E S N ’ T G E T Y O U P S Y C H E D F O R T H I S E P I C

D R I V E , T H E G O R G E O U S W I N D I N G F O R E S T R O A D W I L L .

Page 29: American Road Test 2015

ROAD: Highway 36, California

TRACK: Jaguar Performance Academy

VEHICLE: 2015 Jaguar F-Type R Coupe

Page 30: American Road Test 2015

O T H E R R O A D S …

• The Airline Road (Route 1) - Maine

• Kancamagus Highway - N. Hampshire

• The Champlain Loop - New York

• Skyline Drive - Virginia

• Natchez Trace - Tennessee

• Cherohala Skyway - N. Carolina

• La Ruta Panoramica - Puerto Rico

• State Route 76 - Missouri

• U.S. 212 - Montana

• U.S. 12 - Idaho

• Denali Highway - Alaska

• Road to Hana - Hawaii

Page 31: American Road Test 2015

S H O W E L E M E N T S

• Vehicle Performance in real world

driving situations

• Fascinating Places to visit, eat, and

stay while enroute

• Remarkable Visuals and in-motion

4K footage

• Sidebars featuring a race car driver,

a racing car, or a great racing story

Page 32: American Road Test 2015

M O T O R S P O R TS I D E B A R

Page 33: American Road Test 2015

M O T O R S P O R T …

• Ford and Le Mans

• Penske, Ganassi, Hendrick -

Legendary Team Owners

• Porsche, Audi, BMW, etc. history

• Corvette Racing Generations

• Race Car Garage Finds

• Racing Legends, Secret Stories

• Great American Races - Big and Small

• Inside a Racing Team - How It All Really

Works

• New vs Old Race Car Comparisons

• Racing in America

• Americans in Love with Racing

• The Real Deals - Racing People, Events

Page 34: American Road Test 2015

P R O D U C T I O N

• Each episode produced in 4K

resolution media (and playable in any

resolution via Vimeo, YouTube, etc.)

• Episodes range from 15 - 20 minutes

in length

• Special attention to supportive music

tracks

• “Behind the scenes” how-to created

for each episode

Page 35: American Road Test 2015

D I S T R I B U T I O N – T H E I N T E R N E T 1 S T

• Google (YouTube) supports 4K video

• “Embed” content into multiple

websites

• Support series with complete web

ecosystem

• Stock footage available to

manufacturers

Page 36: American Road Test 2015

I N T E R N E T D I S T R I B U T I O N

• 1.4 billion smartphones

• 30 million iPad devices

• 1 billion YouTube users (as of 1/14)

• 1 billion YouTube mobile video views per day

• YouTube supports 4K, 2K, HD, SD, Mobile formats

• A Fraction of the cost of network

Page 37: American Road Test 2015

A L T E R N A T E / A D D I T I O N A L D I S T R I B U T I O N

• Amazon

• AOL

• Crackle

• Hulu

• Netflix

• Pandora

• Vimeo

• Veoh

• Yahoo!

• Plus Cable and TV

Page 38: American Road Test 2015

S O C I A L

A C O M P L E T E W E B E C O S Y S T E M

Page 39: American Road Test 2015

M A N U F A C T U R E R

P A R T I C I P A T I O N

• Provide vehicle(s)

• Access and use of racing school /

driving instructors / pro racers

• Access to their motorsport teams

• Technical support

• Transportation of vehicle to locations

• Budget support

Page 40: American Road Test 2015

O T H E R C A R S …

• Lotus Evora S

• Mercedes Benz CLA45 AMG

• Mini John Cooper Works

• Nissan NISMO 370Z or GT-R

• Porsche Cayman GTS

• Scion FR-S

• Audi TTS Roadster

• BMW i8

• Chevrolet Camaro Z/28

• Dodge Charger SRT

• Ford Focus RS

• Lexus RC-F Coupe

Page 41: American Road Test 2015

B U D G E T

Each episodic budget includes:

• Talent

• Crew and all personnel fees

• Transportation

• Licenses, permits, and security

• Pre-production, production, post production

• Insurance for production

• Web Ecosystem (site, social media)

• One year of marketing support

$75,000 per episode

Page 42: American Road Test 2015

T H E F I L M M A K E R S

• David Barrett

http://www.rcomcreative.com/

• Cameron Barrett

http://www.rcomcreative.com/

• Leo Parente

http://www.pdcamarketing.com

Page 43: American Road Test 2015

C O N T A C T :L E O P A R E N T E - P D C A , I N C .

2 1 2 . 3 9 6 . 9 3 0 3

C A M E R O N B A R R E T T , R / C O M C R E A T I V E , L L C

9 4 9 . 3 0 7 . 4 3 5 9

D A V I D B A R R E T T , R / C O M C R E A T I V E , L L C

9 4 9 . 3 0 7 . 7 2 6 6

A M E R I C A N R O A D T E S T I S © 2 0 1 4 B Y P D C A / R / C O M C R E A T I V E , A L L R I G H T S R E S E R V E D .

T H I S P R E S E N T A T I O N I S T H E S O L E P R O P E R T Y O F P D C A I N C . & R / C O M C R E A T I V E , L L C .