Amazing amma 2014 post event report

Presents

Post Event ReportMay 2014

“There is no velvet as soft as a mother's lap, no rose as lovely as her smile, no path as flowery as that imprinted with her footsteps.” A fun day, A day to get ‘Pampered’ A small gesture to thank all the mothers for being the most loving people on earth. On the eve of Mother’s day, Eenadu Vasundhara Kutumbam organised Amazing Amma 2014 - “A Celebration in honor of all Motherhood” event in 3 locations across Andhra Pradesh, which can be rightly called as Eenadu Pradesh. This event was carried out on 9th May 2014 at Hyderabad, Vijayawada and Visakhapatnam.

The participants have enjoyed the event and praised Eenadu and the sponsors for organizing such a wonderful event.

We had more than 700 footfalls in each location.

Our prestigious sponsors:

Title Sponsor @ Hyderabad, Vijayawada & Vizag : GRT Jewellers

Associate Sponsor @ Hyderabad : VKC Pride

Associate Sponsor @ Hyderabad : Preethi Appliances

Associate Sponsor @ Hyderabad : Dettol

Healthcare Partners : MediCiti Hospitals, Queen’s NRI Hospital & MJ Naidu Super Speciality Hospital

Amazing Amma 2014

Title Sponsor

---------------Associate Sponsors ---------------

---------HEALTHCARE PARTNERS ---------

It was a Half a day event carried between 9 am to 1 pm, the agenda includes,

Participants registration

Kids activity

BMI check up

Mehndi design and Nail art

Lighting of the lamp by the chief guest

Dance performance by partcipants

Lullaby song competition to partcipants

Lucky winner game (Thambola)

Snacks break

Quiz competition on nutrition and health

One minute games

Prize distribution

Vote of thanks

Event Flow

Digital

Promotional PlanCarried out the promotions through,

Print

Television

On Ground

SMS registration

Promotion on Print :

Hyderabad :

?1 Pre promotional ad of 220 Sq.cm carried on Vasundhara page in Hyderabad on 6th

May 2014. 2 Pre promotional ads of 220 Sq.cm each carried in Hyderabad district on 6th &

8th May 2014.

?2 Pre editorials with navigator on front page carried in Hyderabad district on 8th & 9th

May 2014.

?1 Post event coverage with navigator on front page carried in Hyderabad district

edition on 10th May 2014.

?1 Post event coverage on Vasundhara page carried in Hyderabad on 11th May 2014.

Vijayawada :

?2 Pre promotional ads of 220 Sq.cm carried in Guntur city on 5th & 6th May 2014.

?2 Pre editorials carried in Guntur city on 7th & 8th May 2014.

?3 Pre promotional ads of 220 Sq.cm carried in Vijayawada & Krishna district edition on

6th, 7th & 8th May 2014.

?2 Pre editorials carried in Vijayawada & Krishna district edition on 8th & 9th May 2014.

1 Post event coverage with navigator on front page carried in Vijayawada & Krishna

district edition on 10th May 2014.

Visakhapatnam :

?3 Pre promotional ads of 220 Sq.cm carried in Vizag district edition on 6th, 7th & 8th

May 2014.

?2 Pre editorials carried in Vizag district edition on 8th & 9th May 2014.

?1 Post event coverage with navigator on front page carried in Vizag district edition on

10th May 2014.

Promotion on Print - Pre Event :

Hyderabad on May 9, 2014

Promotion on Print - Post Event :Post coverage Nav on

10th May 2014Post coverage on

10th May 2014

Post coverage on 11th May 2014

1st Ad on 6th May 2014 2nd Ad on 6th May 2014 1st Edit Nav on 8th May 2014 1st Edit on 8th May 2014

3rd Ad on 8th May 2014 2nd Edit Nav on 9th May 2014 2nd Edit on 9th May 2014

Promotion on Print - Pre Event :2nd Ad on 6th May 2014 in Vijayawada & Krishna

3rd Ad on 7th May 2014 in Vijayawada & Krishna

4th Ad on 8th May 2014 in Krishna 1st Edit on 7th May 2014 in Guntur

Vijayawada on May 9, 2014

1st Ad on 5th May 2014 in Guntur

3rd Ad on 7th May 2014 in Guntur

3rd Edit on 9th May 2014 in Vijayawada & Krishna

2nd Edit on 8th May 2014 in Vijayawada & Guntur

Promotion on Print - Post Event :Post Coverage with Nav on 10th May 2014 in Vijayawada

Post Coverage with Nav on 10th May 2014 in Krishna

Vijayawada on May 9, 2014

Promotion on Print - Pre Event :

Visakhapatnam on May 9, 2014

Promotion on Print - Post Event :Post coverage with Nav on 10th May 2014

1st Ad on 6th May 2014 2nd Ad on 7th May 2014

3rd Ad on 8th May 2014 1st Edit on 9th May 2014 2nd Edit on 9th May 2014

Promotional Plan Promotion on Television - Pre Event :

Carried unlimited scrolls in ETV 2 for two days prior to the event i.e. on 6th &

7th May 2014.

Snap Shot Pre Event Coveragein ETV2 on 6th May 2014 @ 9 pm



Promotion on Ground

Backdrop :

One Back Drop on the dias

of size 20’(w) x 10’(h) in each

location i.e. Hyderabad,

Vijayawada & Visakhapatnam

Banner :

One Banner at the entrance of

size 8’(w) x 3’(h)in each location i.e.

Hyderabad, Vijayawada &

Visakhapatnam

Stickers :

Amazing Amma stickers

for participants

1 2 3 4 5 6

7 8 9 10 11 12

13 14 15 16 17 18

19 20 21 22 23 24

25 26 27 28 29 30

31 32 33 34 35 36

37 38 39 40 41 42

43 44 45 46 47 48

Flex :

One Flex of size 10’(w) x 10’(h)in each

location i.e. Hyderabad,

Vijayawada & Visakhapatnam

Promotion on GroundStandees :

Standees 2 nos. of size 3’(w) x 6’(h)

Banner :

Welcome banner 1 no. of size 8’(w) x 3’(h)

Promotion on Ground

Digital reach through vasundhara.net :

Promotion on vasundhara.net

Promotion on Internet

Event Highlights - Kids Actvities

Event Highlights - BMI & Bone Density check up, Mehndi & Nail art

Hyderabad on May 9, 2014Event Details :

Chief Guest : Smt Karuna Gopal, President ,

Foundation for futuristic cities

Footfalls : Around 800 Mother / Kids participated in the event

Vijayawada on May 9, 2014Event Details :

Chief Guest :


Smt K Padma

( Chess champion’s mother)Koneru Humpy's,

Visakhapatnam on May 9, 2014Event Details :

Chief Guest : Smt Hema Latha

( Commissioner of Police’s Spouse)


Event Photographs

Thank You

Amazing amma 2014 post event report

Marketing

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