April 2012 Omnibus

Booking Details

Amárach/eumom.ie April Omnibus

The Amárach/eumom.ie Omnibus utilises a cost-sharing approach to enable

several clients to use the same survey vehicle to sample 1,000 mothers of

children under 5 years in Ireland. Providing clients with fast, cost efficient and

real time information on one of Ireland’s largest and fastest growing consumer

segments.

Providing

Brand Insight

Consumer Opinions and Behaviours

Dates to Remember

Questionnaire Approved for Final Submission

By Friday the 27th of April

Survey Conducted Online

From Wednesday the 2nd of May

Results Available by

Week starting the 22nd of May

Amárach/eumom.ie Omnibus -

Survey Format

Section 1

General Socioeconomic, demographic data capture. Section 2

Questions submitted by brands, government departments, agencies and other clients.

10-12 minutes questionnaire

1,000 mothers and pregnant women

Amárach/eumom.ie May Omnibus -

Pricing

The Amárach/eumom.ie Omnibus is based on the number of question units

included by the client. 1 unit costs €550 (plus VAT).

Standard Questions

Open Ended

Questions

Attitude / Statement

Questions

Yes / No Answers

Standard scales

questions - e.g. Agree

/ Disagree (1

Statement).

Incidence Questions

(tick all that Apply).

= 1 Unit

Open ended

questions where

respondent type in

verbatim responses.

Requires coding of

answer.

= 2.5 Unit

Large attitudinal grids

e.g. level of

agreement-

/disagreement with

statements, such as ‘I

prefer to buy product

X because…..’

Every 3 Statements

= 1 Unit

Previous Survey Details:

Marketing to the Baby Boom Demography is destiny and Ireland’s baby

boom is one of the biggest growth stories for marketers in Ireland today. Below

are links to the findings from our previous Amárach/eumom.ie omnibus.

http://www.slideshare.net/amarach/eumom-omnibus-research-report-february-

2012

http://www.slideshare.net/amarach/eumom-mii-presentation-september-2011-

final

For More Information…..

The Amárach/eumom.ie Omnibus gives you the chance to research one of

Ireland’s largest and fastest growing consumer segments.

If you would like any further information please contact:

Gerard O’Neill

E: gerard.oneill@amarach.com

T: 01 410 5200

www.amarach.com