Alianza Estrategica Mypes
Transcript of Alianza Estrategica Mypes
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A mi esposa Fanny y a mis hijos Gonzalo y Joaquín, mis grandes amores
A mi esposa Yolanda y a mi hijo Sebastián, por su apoyo y amor eterno
A mi madre, Carlita, por su amor y apoyo permanentes
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El presente trabajo tiene como objetivo realizar un análisis estratégico de la situación actual delas PYMEs del sector confecciones, y poder plantear alternativas de alianzas estratégicas quepermitan a las PYMEs del sector de las confecciones ser más competitivo en el ámbito nacionale internacional.
En el primer capítulo se presenta la problemática actual de las PYMEs. El trabajo se justificaen la medida que se tiene como objetivo mostrar que las alianzas estratégicas son una alternativade desarrollo para las PYMEs del sector confecciones, un segundo objetivo es realizar undiagnóstico del sector y plantear lineamientos estratégicos generales y planes de acción.Finalmente se sustenta el marco metodológico empleado: “Ciencia de Acción”, pues se postulaen el entorno organizacional, las alianzas estratégicas para el desarrollo de las sociedadesempresariales PYMEs.
El marco teórico mostrado en el segundo capítulo, permite definir los diferentes tipos dealianzas, presenta las ventajas y riesgos de establecer alianzas; también se define con mayordetalle el concepto de PYMEs sobre el cual desarrollamos el trabajo.
En el capítulo tres, se resume la evolución de la industria local y mundial y se muestra elentorno macroeconómico en que se desenvolvieron las empresas hasta la fecha del presentetrabajo, mucho de la información recopilada es mostrada al mismo tiempo que se hace el análisisdel sector, aplicando los marcos conceptuales de las cinco fuerzas de M. Porter, dentro de ello semuestra la estructura empresarial del sector, se resalta el aporte de las PYMEs por suparticipación en la exportación, se mencionan los principales productos con que se participan enlos principales mercados, se advierte de la amenaza de los competidores asiáticos, se observa laatractividad del sector a la luz del ATPDEA. Luego se aplica el análisis FODA, obteniendoconclusiones de ambos análisis, y finalmente se identifica los factores de competitividad delsector aplicando el “diamante” de competitividad de M. Porter.
En el cuarto capitulo se evalúan las modalidades más relevantes de alianzas estratégicasentre las PYMEs en el contexto internacional, con el objeto de tomar los elementos funcionalesque se pueden implantar para las PYMEs confeccionistas en el Perú. Una vez identificados yjustificados los elementos que se incluirían en un modelo aplicable a las PYMEs peruanas, seplantean los lineamientos y las acciones estratégicas a través de proyectos específicos
Al finalizar el trabajo se concluyó en la imperiosa necesidad que se tiene en el sector de lasPYMEs confecciones, de poder establecer alianzas con la finalidad de poder aprovechar lasoportunidades que se le presentan en el mercado externo y no sucumbir frente a la vorágine de laglobalización.
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“Con relación al número de empresas que se dedican a la fabricación de prendasde vestir y a la cantidad de mano de obra involucrada directamente en estaactividad no existen estadísticas precisas, ya que por un lado la mayor parte delos registros oficiales tienden a subestimar la presencia de los micros ypequeños talleres, y por otro lado se mezcla el registro de sastres y costurerasindependientes con el de empresas que mantienen una producciónestandarizada. Así, para 1994 se estimaba que existirían algo más de 24 milestablecimientos cuya actividad principal era la fabricación de prendas de vestiry que la población económicamente activa ocupada en está actividad era delorden de los 140 mil trabajadores”
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