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Transcript of Akshay Summer 2
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CHAPTER1: PROFILE OF THE COMPANY
BRITANNIA
Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924,
Pea Frean UK acquired a controlling stake, which later passed on to the Associated
Biscuits International (ABI) a UK based company. During the '50s and 60s Britannia
expanded operations to Mumbai. Delhi and Chennai. Exports of sea foods started in the
'70s. In 1987, Nabisco. a well known European food company, acquired ABI. In 1989
JM Pillai, aSingapore based NRI businessman along with the Groupe Danone acquired
Asian operations of Nabisco. thus acquiring controlling stake in Britannia. Later, Groupe
Danone and Nusli Wadia took over Pillai's holdings.
In 1977, the Government reserved the industry for small scale sector, which constrained
Britannia's growth. Britannia adopted a strategy of engaging contract packers (CP) in the
small scale sector. This led to several inefficiencies at the operating level. In April '97,
the Government dereserved the biscuit sector from small scale. Britannia has expanded
captive manufacturing facilities and hasmodernized and upgraded its facilities in the last
five years. It hasalso forayed into the Dairy Business with the launch of Cheese. Butter,
Ghee. Dairy whitener and flavored milk products.
BRITANNIA'S MILESTONE
2007 Sales crossed Rs 10.000 million. (235 MN. Used)
2008 Opened a new category: SNACKING PRODUCTS.
2009 Sales increase by 14.43%. total sale of 1338.10 crores.
2010 Profit of 70.5 crores, an increase of 38.24%.
2011 The creation of a centralized set-up for payables processing, accounting and MIS
systems in the corporate office at Bangalore.
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MISSION OF THE COMPANY
To dominate the food and beverage market in India through a profitable range of
tasty yet healthy products" Regarding the basis of sett ing mission and vision
statement. Britannia gives top most priority to customer satisfaction", followed by
quality, market leadership, increased profit variety, sales turnover and profit
maximization.
OVERVIEW OF BRITANNIA INDUSTRIES LTD
Baking practices were well known to Indian cuisine for thousands of years, but the
humble biscuit became a familiar and commonplace item of diet only during the 20th
century. The products and marketing strategies of India's premier food company
Britannia Industries. Limited over the last century have been responsible for this
remarkable dietary acculturation.
PLANT LOCATIONS
Britannia's plants are located in the 4 major metro cities - Kolkata. Mumbai, Delhi and
Chennai. A large part of products are also outsourced front third party producers. Dairy
products are out sourced from three producers - Dynamix Dairy based in Baramati.
Maharashtra, Modem Dairy at Kamal in Haryana) and Thacker Dairy Products at Howrah
in West Bengal.
BUSINESS
Britannia core businesses constitute of Bakery and Dairy products Bakery products
account for 90% of the revenues and include Biscuits. Bread and Cake & Rust Dairy
products contribute to 10% of Britannia's annual turnover of Rs13.38bn. Biscuits
(82.7% of turnover) .Revenues from biscuit were Rs11.07bn in FY09. The company
sold 214,214 tons of biscuits registering a volume growth of 11% yoy. Biscuit sales in
value terms registered a 13.2% yoy growth. Britannia has a 40% volume share and 48%
value market share in the organized biscuit market. The company presently has an
installed capacity of 111,000 tons for biscuits. Production in FY09 was 59657 tons
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against 62034 tons in FY08. Over 70% of biscuits sold are outsourced by the company.
Over the years. Britannia has introduced and developed a full line of brands in all
segments of the biscuit market. The company's Tiger range of glucose biscuits have
been a runaway success, enabling the company to expand its presence in the largest
glucose category of the biscuit market. In salty-sweet segment Parle's Krackjack and
Britannia's Fifty-Fifty compete very closely. Britannia's other major brands include
Marie, Thin Arrowroot, Bourbon. Milk-bikis, Nice, Snax, Coconut Crunchies, Pure
Magic. Good Day. Jim-Jam and Chekkers. It has also launched biscuits like Vita
,Marie Gold, Nutri-Choice etc. under the health positioning.
BREAD (4.6% OF TURNOVER)
Britannia's bread business has been gradually growing year after year. Bread sales at
Rs420mn accounted for just 4.6% of turnover in FY09, against 5.7% of turnover in FY08.
The company sold 42450 tons of' bread in FY09, a volume growth of 9.4%. The
company has an installed capacity of 12000 tonns.
DAIRY PRODUCT (9.8% IF TURNOVER)
The company's diversification into dairy business has been fairly successful. Dairy
product sales were Rs1.3bn in FY09. The company has re-launched all its dairy products
under the MilkMan brand name. New flavors like Milkman Cold Coffee and Milkman
Lassi have been launched in flavored drinks besides MilkMan Chocolate Milk and
Milkman Strawberry Milk. Cheese. dairy whitener, butter and ghee are the other products
sold under the MilkMan brand. Britannia outsourees its dairy products from Dynamix
Dairy in Maharashtra, Modern Dairy in Haryana and Thacker Dairy Products in West
Bengal. During FY09 the company sold 13039 tons of dairy Products, a 50% yoy growth
over 8820 tons sold in FY08. Britannia has invested Rs58.3mn in the equity of Dynamix
Dairy in FY09.
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The Dairy business is proposed to be divested into a Joint Venture with the New Zealand
Dairy Board's Fonterra Cooperative. Britannia hopes to gain front the R&D support as
well as access to the international product portfolio of the JV partner.
CAKE & RUSK (2% OF TURNOVER)
Cake and Rusk sales were Rs271mn (2% of sales) in FY09. Volume growth was 26% yoy with
sales of 3082 tons. In value terms, sales grew by 12% yoy.
EXPORTS
Britannia has discontinued commodity export of Soya bean. Export of marine products has
also declined significantly. The company now mainly exports biscuits and cheese to neighboring
countries like Sri Lanka and Africa.
Dairy: India has emerged as the largest milk producing country in the world manufacturing
81 mn tons of milk pa. Britannia's dairy business has been growing at a fast pace on the low base.
Volume growth was 50% and value growth was 47A, in FY10. In value terms the Dairy
business contributed to 10% of turnover in FY10. Prior to the entry of Britannia the organized
market for dairy products like butter and cheese was dominated by the regional milk cooperatives,
such as Amul. Vijaya etc. Imported brands are also freely available in the country today. In the
organized domestic segment. Amul remains the dominant player and will continue to be a stiff
competitor, given its sourcing advantage and market suaveness.
NEW VENTURE
Britannia Industries Ltd. (BIL) has entered into a joint venture with the Fonterra
Cooperative group, New Zealand's biggest company anda leading dairy co-operative
group in the world.
The new joint venture would be know as Britannia New Zealand Foods private Ltd.
and both the companies would hold 49 per cent stake each while a strategic partner
will have the remaining 2 per cent, BIL said in a statement in 2001. Bangalore-based
BIL would transfer its existing dairy business to the new joint venture, which comes
into effect from 2001. The new company would be engaged in areas relating to
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sourcing manufacturing and distribution of milk and milk products in India.
ML chairman Nusli Wadia. in a statement, said the new company would have full
access to Fonterra's R&D strengths to help in further upgrading product quality and
reducing production costs.The combined strength of the two would constitute a
formidable force in meeting consumer needs and developing presence in the dairy
segment, he added. The joint venture would be uniquely positioned to become one of
India's leading players in the dairy segment.
BRITANNIA PRODUCTS
Britannia is recently re-launched its dairy products after a gap with the milk man brand
name to compete with mainly Amul and Vijaya.
Milkman Cheese
Made exclusively from cow's milk
Permitted emulsifiers, preservatives and stabilizers added.
Directly consumable
Need refrigerated storage
Use in various food preparation
It is a protein rich product in pre digested form
MILKMAN DAIRY WHITENER
It is dry milk powder comes in papers and Tin pack. It is ultimate of liquid milk for
preparing tea and other beverages.
MILKMAN BUTTER
Having maximum amount of milk fat
Need refrigeration
Refrigerated life in 12 months
Packed in Al foil packs
Delicious taste and good spread ability
MILKMAN GHEE
Granular and white in colour
Complete milk fat
Used as a cooking medium Directly consumable
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Self life of 12 months at friendly temperature
Hygienically packed and prepared
Rich source of energy
Pleasant in flavour
BRITANNIA BUTTER
Britannia flutter is made from Butter, Common Salt. permitted natural colour-
Annatto.
COMPOSITION:
Milk Fat 80%
Moisture 16%
Salt 2.5%
Curd 0.8%
CALORIFIC VALUE: 720 KCAL/100G
SPECIAL FEATURES:
Made from fresh cream by modem continuous butter making machines. Marketed in
India since 1 decades.
BRITANNIA DAIRY WHITENER
Britannia dairy whitener is made from partially skimmed milk and sugar.
Composition:
Milk Fat 20%
Milk Protein 21%
Carbohydrates :
Lactose 33%
Sugar 18%
Minerals 5%
Moisture 3%
Calorific Value: 470 kezi1/100gm
Special Features
Packed under an atmosphere of Nitrogen, has excellent natural miscibility (without
the use of lecithin). has a line granular texture. A convenient alternative to condensed
milk. Marketed in India since last 6 years.
Cheese Britannia Pasteurize Processed Cheddar
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Britannia pasteurized processed cheddar cheese is made from Cheese. Sodium Citrate.
Common Salt. Citric Acid. permitted natural colour - Annatto. Emulsifier and Class II
preservatives.
COMPOSITION:
Fat 27%
Moisture 45%
Proteins 23%
Added salt 2.5%
Calorific Value: 340 kcal./100g
Special Features :
Made from graded cow/buffalo milk using microbial rennet.
Britannia Cheese Spread
Britannia cheese spread is made from Soft Cheese. Cheddar Cheese and Common
Salt.
COMPOSITION:
Fat 18-20%
Moisture 60%
Protein 14-15%
Adds Salt 1.8%
Sodium Citrate 2.5%
Calorific value : 240 kcal/100g
SPECIAL FEATURES:
Highly acceptable product made front the most modem dairy plant through a special
formulation.
BRITANNIA PURE GHEE
Made from fresh cream has topical rich aroma and granular. An ethnic product made by
dairies with decades of experience.
COMPOSITION:
Milk Fat 99.7%
Moisture 0.3%
Calorific Value: 900 keal./100g
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Special Features:
Made from fresh cream. Has typical rich aroma and granular texture. An ethnic product
made by dairies with decades of experience. A rich source of Vitamin A,D ,E and K.
CLASSIFICATIONS OF PRODUCTS
DELHI's Milk Product Mix
Fluid Milk 46.0%
Ghee 27.5%
Butter 63%
Curd 7.0%
Khoa (Partially Dehydrated Condensed Milk) 6.5%
Milk Powders, including IMF 3.5%
Panner & Chhana (Cottage Cheese) 2.0%
Others, including Cream, Ice Cream 1.0%
Total 100%.
Fig 1.1: Classification Of products
Sales
Fluid Milk
Ghee
Butter
Curd
Khoa
Milk Powder
Paneer
Ice Cream
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Items (Dairy Products)
Types of Cheese
1. Cheese Item
Cheese Cika (Natural Cheedar)
Cheer Spread - Plain Masala Herb. Minty Coriander. Peppy Cilantro. Sour
Cream & Onion
Cheese Cube
Cheese Slice
Cheese Dip
Pizza Cheese
2. Dairy Whitener
3. Ghee
4. Butter
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RESEARCH METHODOLOGY
All the data presented here is collected directly from the consumers & retailer
survey. Whole data is primary data.
The consumer survey of 150 consumers and 50 retailers is done. For the consumers
survey a questionnaire was prepared and data collected from various shopping malls,
picnic spots. and houses are visited.
Retailer survey is carried out in south Delhi. For retailer survey south Delhi was divided
into four parts and data was collected equally from these parts. The retailer survey was
based on simple conversation with the retailers about the problems with cheese product.
Place Number of retailers
Surveyed
Greater kailash- l 7
Kalkaji 3
Alaknanda 5
East of Kailash 5
R. K Puram 4
South ex 5
Saket 4
Lajpatnagar 7
Motibagh 10
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CHAPTER2 : SWOT ANALYSIS
STRENGTHS
Right products, quality and reliability: Brit annia is providing
good quality product to it s customers.
Superior product performance vs. competitors: It always survive amongst its
competitors because of any competitor their demand of product didnt
decreases.
Brand Image : It is the one of the oldest biscuit company in India.The goodwilland the brand image of the company amongst their stakeholders.
High degree of customer satisfaction: It always provide good quality products
for customers.Company make goods according to the demand of the product .
WEAKNESSES
Some gaps in range for certain sectors: In company there is some gap betweendepartments.They didnt had a proper coordination amongst each other.
Processes and systems :There are very complicated and lenghtly
process.System of company is improper.
Lack of Planning :In the company there lacking in planning process.The
planning is improper.
OPPORTUNITIES
Profit margins will be good.
Could seek better supplier deals.
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THREATS
Competitors: Britannia has a very big threats from there competitors mainly the
competitors are AMUL,MotherDairy etc these both companies are the main
competitors of britannia .Both companies had a good public image as well as
business image,
Existing core business distribution risk
High volume/low cost market is intensely competitive.
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Best Practices of the company
Keeping a check on the competitors growth and its acquisition of market share is
a very important aspect that should be practiced by the Buscuit industries. This
helps a company to understand its position and standing in the market.
Apart from the competition, there are several changes that are sweeping the
industry. The internet revolution and other web-based services are being provided
to the customers.
In the midst of all this competition and change, companies majors shall realize that
the only way to build brand loyalty and improve occupancy rates is to constantly
upgrade products , thinking of more innovative strategies and incorporating a high
degree of professionalism into every aspect of the Organisation.
Besides the technical proficiency and professional competence, it is also very
important that the industry has employees with well-groomed personalities who
have attained a certain level of knowledge and awareness. This will not only help
the industry to provide good quality product to its customers but will also help in
the personal growth of the individual.
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Chapter 3 Analysis of the Financial Report of the Company
DATA ANALYSIS
Factors responsible for inconsistent sale of DAIRY PRODUCTS are analyzed under
the following heads.
A. Consumer survey (Study of consumer behavior).B. Retailer survey.
CONSUMER BEHAVIOR
Consumer behavior is the behavior that a consumer exhibits before buying a product.
while using the product and after using the product. So consumer behavior plays
important role in influencing the demand of a product. Consumer behavior is
unpredictable it can be predicted if we know the eating habits of the consumers. To
study the consumer behavior for dairy products following points arc studied.
BRAND AWARENESS
A Brand is a name, term, sign, symbol, or a combination of them, intended to identify the
goods or services of one seller or group of sellers and to differentiate them from those of
competitors.
A brand is essentially a seller's promise to consistently deliver a specific set offeatures, benefits and services to the buyers. The best brands convey a warranty of
quality.
To study the brand awareness for dairy products. 160 people were asked that whether they
know about dairy products of Britannia or not?
Out of 160 people surveyed, 110 were found aware of Britannia dairy products. That
means 73.75% people were aware of Britannia dairy products. And only 26.25% were not.
From the above analyses we can say that Britannia dairy products, have average brand
awareness.
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FREQUENCY OF CONSUMPTION OF BRITANNIA DAIRY
PRODUCTS
The sale of a product is very much influenced by the frequency of consumption of
that product. If the frequency of consumption is regular, then the sales increase
consistently with addition of new consumers.
To study the kind of consumers for Britannia dairy products whether regular or occasional
Survey of 150 consumers is done and following data is recorded.
Regular
consumers
64
Occasional
consumers
86
Total consumers
surveyed
150
0
10
20
30
40
50
60
70
80
90
Regular Consumers Occasional
Consumers
Series 1
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Reasons for higher occasional consumer purchase for Britannia Dairy Products are: -
People do not have the habit of consuming dairy products daily.
People avoid fat food because of fear of health problems.
People find it expensive so it cannot be consumed regularly.
INFORMATION SOURCE FOR BRITANNIA DAIRY
PRODUCTS
In dairy industry the demand of a product very much depends on advertisement. It is the
only source that motivates a consumer to purchase a particular product. So here an attempt
is made to find out the most effective media for Britannia dairy products
Out of ISO consumers surveyed
TVADVERTISEMENTS 138
BOARDS 7
RETAILERS 5
FRIENDS 2
BOTH TV & RETAILERS 5
BOTH TV & BOARDS 3
TOTAL CONSUMERS SURVEYED 150
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RELATION BETWEEN DEMAND FOR BRITANNIA DAIRY
PRODUCTS AND CONSUMER ACE.
Every product has a target age group consumers and it is positioned according to that. To
study the target age for britannia dairy products a question was asked, whether they
purchase Britannia dairy products for there family or not. If yes then which age groupdemands more for britannia dairy products?
Out of 150consumers surveyed: -
76% said Yes purchase for family.
24% said do not purchase for family.
PURCHASE FOR FAMILY
Sales
TV Advt.
Boards
Retailers
Friends
Both TV &Retailers
Both TV &Boards
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Out of 76%. who purchase britannia dairy products for their family, they purchase britannia
dairy products for following age group.
AGE GROUP
(YEARS)
NO OF
PEOPLE
5-10 2
10-18 14
18-25 So
25 ONWARDS 48
0
10
20
30
40
50
60
25 Onwards 15 to 25 10 to 18 5 to 10
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BRITANNIA DAIRY PRODUCTS AS REGULAR FOOD?
Britannia dairy products is a product whose packing, size, shape and crunchiness
makes it look GOOD. When people were asked how they view britannia dairy
products as REGULAR FOOD? The following results were recorded.
Out of 150 consumers surveyed
112 consumers i.e. 56% views britannia dairy products as a regular food&
88 consumers i.e. 44%views as a optional food.
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B. RETAILERS SURVEY
In Britannia dairy products, due to Brand clutter there is very tough competition and very
less product differentiation. The consumer leaves his decision on the retailer.
Now day's consumer simply asks the retailer for a sweet or fat cheese products'. It is
up to the retailer which product he offers, so the retailer is king in dairy products.
In retailer survey an attempt is made to study following issues
What motivates a retailer to sell britannia dairy products?
Whether retailer push energy influence the demand of Britannia dairy products or
not?
Problems faced by the retailers in selling britannia dairy products?
WHAT MOTIVATES A RETAILER TO SELL BRITANNIA
DAIRY PRODUCTS?
There are a lot of factors that a retailer seeks from the company to sell a particular
product. For britannia dairy products when this question was asked to the retailers.
they suggest lot of factors, but the common factors they replied were following.
MARGIN
SCHEMES
PROPER SUPPLY
CREDIT
REPLACEMENT
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Higher margin is the most important thigh that a retailer seeks from a company. Generally
the decision of a retailer to sell a particular product is dominated by the comparison of
margin with other products of that kind. The retailers compare britannia dairy products
with both amul and mother dairy Because Britannia dairy products an hanged with good
quality so they are close competitor of amul.
Second main thigh that motivates a retailer is the schemes with the products. Commonly
companies use to provide various retailers schemes to attract them to sell their product.
The most common schemes are some gift items, free samples, discounts on bulk purchase.
Same is in case of britannia dairy products the retailers often seeks for schemes. britannia
dairy products is providing various retailers time to time. Now a daysthe scheme with
britannia dairy products is a free pack of biscuits with purchase of cheese.
Proper supply is the thigh that wailers want. In case co britannia dairy products, as
dairy products is in the category of impulse purchase, it should be hanged at front and
the supply should be regular.
Another important thing that the retailer seeks is the credit facility. The retailers of
britannia dairy products have to invest a huge amount in keeping various kinds of dairy
products. Small and even big retailers have some time pmblem in keeping stock of
britannia dairy products As the sales of britannia dairy products are not so good and
retailers are not able to sell the stock for a longer period, so they need credit facility.
Replacement of the products with complaints is another factor that a retailer wants
from a company. Many times in case of packed food there are complaints of rat biting
and brokered in which the retailer cannot be held responsible. It is with britannia
dairy products the retailer have problems of air leakage and rat biting and they want
replacement. if u will purchase a retailer can enjoy these schemes.
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SURVEY RESULTS FOR MARGIN WITH BRITANNIA
DAIRY PRODUCTS
Out of 200 retailers surveyed 163 (81.4%) reported that the margin is good with
britannia dairy products and 37(18.6%) reported poor margin.
0
20
40
60
80
100
120
140
160
180
Margin Is Ok Margin Is POOR
Series 1
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SURVEY RESULTS FOR SUPPLY OF BRITANNIA DAIRY
PRODUCTS
Regarding the supply of britannia dairy products the results are not favorable to company.
The supply of britannia dairy products is not very good. From retailer survey it is
analyzed that, only 124 (62.5%) retailers has on time supply and rest 76 (38.5%) has very
poor supply.
0
20
40
60
80
100
120
140
Good Supply Poor Supply
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Chapter 4: Lesson Learnt
OBJECTIVE OF THE PROJECT
As The Project was to identify the reasons for inconsistent sales of cheese product,
Which includes the study of consumer behavior and retailer survey. The question
arises why company need this kind of project. The main harms to the company from
Inconsistent sales are -:
1. Inconsistent sale leads to over or under production .Over production increases the
Investment of company in stock due to that company is not able to make optimum
use of financial sources.
Under Production is also major problem because the company is not able to satisfy
The demand of the consumers .E.g. If a retailer is not able to provide a product for
One or more time then the customer do not asks again for it.
2. If the demand is not stable then the company is notable to introduce new ideas
and plans.
3. In short inconsistent sales cause wastage of manpower ,technology ,rawmaterial ,Funds, loss of customers etc.
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CONCLUSION
Advertisement Dependent Demand: The demand of britannia dairy
products depends heavily on advertisement. If the advertisement is regular and frequency
is high then the demand is also high.
The demand of dairy products was not so good beforefive to six months. Due to
that many retailers stop selling britannia Wry products. This causes instant slump in the
demand of britannia dairy products.
The third main reason for the slow down in the demand of britannia dairy
products would be poor distribution system of britannia dairy products. After the
separation of the distribution of britannia dairy products from other products. the
supply of britannia dairy products was not proper. The retailers are getting the
supply once in one or two months.
Introduction of new schemes with other products like mut mother dairy products
also affect the demand of britannia dairy products.
Higher impulsive and occasional purchase is also the reason for the up & downs in
the sale of britannia dairy products.
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RECOMMENDATION
The suggestions. if adopted then the company may expect no further up and downs inthe sales of britannia dairy products and sales will definitely increase with consistency.
After the survey of 150 consumers & 200 retailers the conclusion comes out that, there is
need to improve the distribution system of britannia dairy products. It is noted that supply
is mostly regular at shops with heavy investment and are placed at centre of good
residential places, such as RelianceFresh, Apana bazaar. Many retailers do not have
regular supply.
The areas such as alaknanda. kalkaji. sk-1. South ex. rk purarn has very poor supply.
Some of the retailers have reported supply once in one - two months. The suppliers are
ignoring small retail shops.
So the most important thigh is to improve the supply in both small & large shops.
britannia dairy products is a product mostly liked by the 15-24 age group as per survey,
So there is need to start some schemes for youth to motivate them to purchase britannia
dairy products.
Britannia dairy products has higher impulse purchase than planed so to increase in the
planed purchase the frequency of advertisement should he increased.
Attractive hangers or stands should be provided to the retailers so that they can easily put
the bars of britannia dairy products out side to increase in sales by increase in impulse
purchase.
Retailer is the king in the dairy products. Retailer push energy also works in promoting
the sales of britannia dairy products. So there is need to motivate the retailer through
regular retailers schemes.
.
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For e.g.
Pepsi is giving one bottle free on the purchase of one crate of 500 ml. M.D.!! is giving
special discount on the purchase of more than Its 500.
The quantity in the small pack for Its 4 is less (20 gm). The pack should be priced forRs.5 and the quantity should be increased by I 0 gm.
Introduction in new sweet & salty flavors.
Due to introduction of new flavors the investment of retailers.In brtannia dairy products
has increased. Now they have to invest four times in the britannia dairy products. The
demand of britannia dairy products is not so good . so they must be given credit period of
two weeks.
Other suggestion given by the consumers includes:
Reduction in the saltness.
Improvement of taste.
Following SWOT analysis is based on the researcher's observation of the market
while conducting the research and project's data analysis.
For Summer TrainingIt is good company which has a very big goodwill in market. Britannia providing there
products from many years.Environment of company is very good .For a person whos
interested in marketing a perfect company to learn the marketing policies and strategies
by doing Summer Training from Britannia.While doing training from company I learnt
how to Collect the data ,Data Analysis, Marketing and Strategies.
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ANNEXURES
Questionaire to study the consumer behaviour for Britannias Dairy products.
PERSONAL DETAILES Date:
Place:
Name
Age
Profession
Address
1. ARE YOU AWARE OF BRITANNIA'S DAIRY PRODUCTS?
(a) YES
(b) NO
2. HAVE YOU TRIED CHESSE PRODUCTS?
(a) YES
(b) NO
3. DO YOU CONSUME DAIRY WHITENER REGULARLY? IF NOT WHY?
(a) YES
(b) NO
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4. WHICH TYPE OF CHESSE DO YOU LIKE MOST?
a) CHESSE CUBE
b) CHESSE TIN
c) CHESSE SLICE
d) CHESSE PIZZA
5. HOW DO YOU COME TO KNOW ABOUT CHESSE PRODUCTS?
a) TV ADVERTISEMENT
b) BOARDS
c) RETAILERS
d) FRIENDS
6. ON WHAT OCCASIONS DO YOU LIKE TO CONSUME CHESSE PRODUCTS?
7. WHAT KIND OF PURCHASE DO YOU MAKE OF DAIRY PRODUCTS?
a) PLANNED
b) IMPLUSE
8. HOW DO YOU VIEW BRITANNIA DAIRY PRODUCTS AS?
a) REGULAR FOOD
b) OPTIONAL CONSUMPTION
9. HOW DO YOU FEELS OF SUBSTITUTING THE CONSUMPTION OF CHESSE
WITH BUTTER?
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BIBLOGRAPHY
BOOKS
Gupta. C.B., Human Resource Management, 2nd
Edition, 2003. New Age
International Pvt. Ltd.
Kothari, Cit.. Research Methodology', rd
Edition. 2005. New Age International Pvt.
Ltd.
MAMORIA, C.B. Personnel management. Himalaya publishing house Mumbai, 1982.
T.N CHHABRA. Principles & practices of management. Dhanpat Rai and co. (p) Ltd.
Delhi, 2000.
Personnel management by Dale Yoder.
CATALOGUES AND BROCHURES:-
- Britannia Industries Ltd.
WEBSITE:-
www.Indianinfoline.com
www.indiandiary.com
www.britannia. com
http://www.indianinfoline.com/http://www.indianinfoline.com/http://www.indiandiary.com/http://www.indiandiary.com/http://www.indiandiary.com/http://www.indianinfoline.com/