Airtelpresentation2011 110510134239 Phpapp01 2

8/19/2019 Airtelpresentation2011 110510134239 Phpapp01 2

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WHAT IS BUSINESSETHICS?

Business Ethics is a specialized study ofmoral riht and !ron"

It concentrates on moral standards as theyapply particularly

to#usiness policies$ institutions$ and #eha%ior"


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&ESEA&CH 'ETH()(*(+,

Secondary )ata-

•Internet

•Reports

• Annual Report of TRAI (2009-10)

•Articles

•Newspapers

•Economic Times

•Business Standard

•Hindustan Times

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SUBSC&IBE&SANA*,SIS

5


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Contd.""


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Contd.""

!


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Contd.""

"


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SW(T ANA*,SIS

Strenths-

•E/cellent 'ar0etin"

•+ood 1lans and Ser%ices

•Wide customer #ase"

•Successful introduction of 2+"

•Tie ups !ith forein companies to impro%e

operations 3 to o lo#al"

•+ood #rand e4uity"

•+ood distri#ution net!or0"

#$


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Contd.""

Wea0ness-

•Improper customer ser%ice"

•Customer complaint rates are hih accordin to

T&AI"

•Improper implementation of &e5#randin stratey"

##


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Contd.""

(pportunities-

•Untapped rural mar0et"

•+lo#al mar0et"

#2


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Contd.""

Threat-

•Introduction of 'o#ile num#er porta#ility

6'N17"

•1rice competition from 8odafone and Idea"

#3


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BC+ 'AT&I9

#4


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ANS(:: 'AT&I9

#5


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&EB&AN)IN+ANA*,SIS

&easons of &e5Brandin-

•To o +lo#al"

•

Stron consumer #ase o%er ;


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&EB&AN)IN+ANA*,SIS

+ =

+ =

#


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'A&ET SHA&EANA*,SIS

#!


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Contd.

#"


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:IN)IN+S

#% In &S' se()ent B*arti Airtel *as )a+i),) )ar-ets*are a.o,t 2%6#/ as per 0an,ar1 2$##% Howeer

it *as (one own ro) t*e last 1ear w*ic* was

2!%2"/%

2% Accorin( to a researc* )ore t*an 5$/ o people

isli-e t*e i)a(e c*an(e%

3% it* re(ar to t*e tren o s,.scri.ers it is

s,.stantiall1 risin( ann,all1 in &S' sector c,rrentl1it *as #55%" )illion as per 0an,ar1 2$## preio,sl1

it was #52%4" )illion on 7ece).er 2$#$%

2$


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C(NC*USI(N

:actors in fa%our-

B*arti Airtel *as )aintaine its )ar-et s*are in teleco)

in,str1 .ot* in t*e r,ral as well as in ,r.an an se)i8,r.an

areas an still t*e1 are No%# in t*e teleco) in,str1%

B*arti Airtel *as s,ccess,ll1 intro,ce 3& t*ro,(* its wie

istri.,tion networ- an t*e1 are tr1in( to retain .ac- t*eir

c,sto)ers t*ro,(* its pro,cts at t*e attractie prices%

2#


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:actors in aainst-

B*arti Airtel9s re.ranin( strate(1 was not as e:ectie as

it *as to .e as c,sto)ers are not (ettin( a)iliar wit* t*elo(o%

'a+i),) c,sto)er co)plaints *as res,lte loss o

3%2la-* c,sto)ers ater intro,ction o 'N;


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Cont%%

Hi(* re.ranin( cost *as p,tte B*arti Airtel9s Net

pro>t own .1 4#/ in t*e 3r ?,arter%

2& Spectr,) sca) *as also a:ecte t*e )ar-et

s*are o B*arti Airtel%

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LATEST NES

Hindustan Timesrida!" #a! 0$" 2011

Bharti net dips as Africa dras

Net ;ro>t o B*arti Airtel (one own .1 3#%5/% On T*,rsa1 B*artiAirtel anno,nce net pro>t o Rs% #4$$% cr or t*e ?,arter ene3#st 'arc* 2$## preio,s 1ear it was Rs%2$44%3 cr% T*is is ,e to*i(*er cas* o,t@ow or its Arican operational%


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Hindustan TimesSaturda!" #a! 0%" 2011

2+ to #lame for Airtel net!or0 crash?

B*arti Airtel networ- was cras*e on T*,rsa1 or seeral *o,rswit*o,t notice leain( ! )illion cons,)ers *elpless%

Reasons co,l .e

#%La,nc* o 3& al,e Ae Serices w*ic* *as aersel1 a:ecte

t*e pri)ar1 serices%2%Co)pan1 *as oer8o,tso,rce it e?,ip)ent an )ana(e)ent toenors%

Cont%%


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Airtelpresentation2011 110510134239 Phpapp01 2

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