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Presented by: syndicate-4

Devesh kanwar

Kapil sharma

Laxman singh

Manpal singh

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Army institute of management and

technology greater noida

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AIRTEL -INTRODUCTION

Type Public (BSE, NSE: BHARTIARTL) Industry

Telecommunications

Founded 7 July 1995 (1995-07-07)

Founder(s) Sunil Bharti Mittal

Headquarters New Delhi,

India Area served South Asian & African countries.

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Satellite television Revenue 35,699.27 cr

Profit 9,426.16 crore

Total assets US$ 11.853 billion (2009)

Employees 18,354 (2010) Website Airtel.in

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http://www.airtel.in/http://www.airtel.in/http://www.airtel.in/

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Mission

They will meet the mobile communication needs of our

customers through : Error-free service delivery.

Innovative products and services.

Cost efficiency.

ValuesThey always put their customers first. They always trust and

respect each other. They respect their associates as they

respect each other. They work together through a process of

continuous improvement

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Innovation

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Product and Services

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Market orientation of airtel

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Success Factors

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Competitive Challenges

Getting a Disproportionate Share of New customers

Plan and Deploy network

Create alliance- IFFCO, Nokia association

Build Relevance for its products and services- Network& affordability

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Build Capability to Make Scale an Advantage

Segmentation( consumer, trade) and segmented

delivery

Technology automation

Building internal people capabilities like restructuring

of the marketing team which was carried out

recently.

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Delight current customers

Build trust- lead simplification of tariff,

customer touch points

Drive innovation- Data and services like M-

commerce.

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Future Challenges

Mobile number portability (MNP) is a facility given by operators where a

subscriber can move from one service provider to another without

changing the number allocated to the subscriber.

Thus, under MNP, a subscriber will have the option of retaining the same

phone number issued by the old operator even with the new operator.

To achieve the successful implementation of MNP, operators should

consider carrying out a comprehensive cost-benefit analysis to ascertain

whether or not the implementation of the technology would prove to be

profitable for the operator.

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Possible Solution

Pricing: Depending on the market conditions/ competitors from

cellular service providers and also to suit local conditions, there

should be flexible pricing mechanism( either at central or local

level.)

Improvement in technology: Airtel should immediately shift tothird generation switches by replacing its c-dot switches. This will

improve the quality of service to desired level and provide

simultaneous integration with the nationwide network. The special

distribution of the transmission towers should be increased to avoid

no signal pockets.

Increased Focus: It should increase focus on low end customers.

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Future Strategies

Translate its expertise in Indian markets to other

emerging economies. This could call for acquisitions

globally.

Technology leadership is a mustAirtel must ensure thatits reliance on GSM technology does not render it

obsolete.

Indian market inspite of being the worlds largest is still

not matured. Opportunities abound in the hinterlandwhich must be exploited.

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Thank You

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