+420 228 808 700 - steve.johnson@cpparity.com - www.corporateparity.com - #CPRetail

WORLD

FORUMRETAIL

Amsterdam - The NetherlandsApril 10th - 12th 2019

2 CORPORATE PARITY

PRESENTS...

Ilona van WegenHead of Retail Industry

Feliks BoynuinceogluDirector of operations/COO

Mathieu MaesSecretary General

Carolina García Gómez CEO/Country Manager

Exhibitor Sponsor5 star

SponsorEmerald

Exhibitor Sponsor5 star

SponsorBronze Plus

Development SponsorBusiness

SponsorsSilver Plus

PartnerMedia

PartnerMedia

JOIN

WRF is all about

CUSTOMERSand why they are the boss?

RETAILand why is it awesome?

EXPERIENCEand why you have to make

it a great one?

LEADERSand the stories behind

BRANDpurpose, communication

and culture

INTERESTED INAre you

SPONSORING THIS EVENT?We offer a wide range of like:SPONSORSHIP OPPORTUNITIES

SPEAKING SLOTS TO SHARE YOUR EXPERIENCE WITH A SENIOR AUDIENCEEXHIBITION LOCATIONS TO DEVELOP RELATIONSHIPS WITH YOUR TARGET MARKETMARKETING VISIBILITY TO IMPROVE YOUR REPUTATION WITHIN THE INDUSTRY ETC.

INTRODUCTIONThe World Retail Forum is a one-stop-shop for the retailers of all sizes and channels.

Be a part of this forum to learn, talk, brainstorm, meet and breathe RETAIL!

Now is the time for ‘Anytime, Anything and Anywhere’ customer.. So let’s find answers from the Retail Gurus, Leaders, Heroes, Experts and Entrepreneurs who are meetings today’s consumers ever changing expectations.

How? The forum will bring an exhilarating multi-stream programme of Plenary Keynotes, Expert talks, Case studies, Panel discussions and Track Sessions all set to energise you. Discover how Artificial intelligence and Big Data are emerging as the most powerful tools. Learn more about Smart Stores, Retailing Robots and Automation. And know how ready is your business for the Online & In-Store Balancing Act..

Get ready to Invent, reinvent and innovate. See you at the WRF, in Amsterdam!

PLEASE CONTACT : STEVE JOHNSONsteve.johnson@cpparity.com or call: +420 228 808 700

Corporate Parity respects and encourages Start-ups and small business owners. As part of our commitment to support such companies, we are offe-ring a special rate for this event.

To qualify for a discounted rate, you will need to be a company with a global turnover of less than 8€ Million. Place your order above and email your an-nual global turnover to:

YOU CAN JOIN US AS A DELEGATE EXHIBITOR

sponsorship@c-parity.comor get in touch if you have any questions. See you at WR2

STARTUP OPPORTUNITIES

#CPRetail

JOIN THE EXCLUSIVE VIPHEINEKEN EXPERIENCE TOUR AT OUR PRE-EVENT ICE BREAKER TOUR

The guided Heineken Experience tour takes you on a 90-minute tour through the old brewery in the heart of Amsterdam, including an exclusive behind the scenes look. After the tour there is time to enjoy a private beer tasting consisting of five selected premium beers with matching Dutch cheeses.

• Discover the dynamic world of Heineken with a VIP guided tour• Enjoy a private beer tasting with a personal Heineken connoisseur• Get a personalised Heineken gift

APRIL 10TH PRE -EVENT ICEBREAKER AND NETWORKING ACTIVITYICEBREAKER ACTIVITY LIKE NEVER BEFORE

9:00 KEYNOTE

NEW GENERATION RETAIL

• Your future shopper is here• Compliance challenges and ethics• Impact of new technologies on CX• A 360° Retail

Say hello, take your name badge, get help with the event webapp activation and get ready for the most exciting two days of learning and networking.

April 11th

10:30 COFFEE AND NETWORKING BREAK

10:00 EXPERT TALK

• Who are the customers of today and tomorrow• Changing customer dynamics and impact on the retail environment• How customer change and shape company strategies, services and the products• Example I) Launch of Starbucks via, Starbucks Kiosk and Starbucks Capsule Coffee Business• Example II) McDonald’s McDelivery case

STREAM A

TRANSFORMING THE SHOPPINGEXPERIENCE••

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STREAM B

EY OPSCHAIN FOR SUPPLY CHAIN TRACEABILITY• A tangible application of Blockchain technology

for protection of Food products• Benefits for Manufacturer• Benefits for Consumer

TRACK 111:10

Karen BomberGlobal Retail Industry Marketing DirectorHoneywell

Mathieu MaesSecretary General International Chamber of Commerce Belgium

Feliks BoynuinceoğluDirector of Operations / COOMcDonald'sTurkey

8:30 REGISTRATION AND COFFEE

8:50 CHAIRPERSON’S OPENING SPEECH

Carolina García GómezCEO/Country Manager IKEA GROUP Poland

9:30 KEYNOTE

GLOBAL RETAIL TRANSFORMATION

• Multichannel• Climate change-Circular• Retail Leadership

Giuseppe Perrone Blockchain HUB MED leaderEY

• Key takeaways for the retailers

11:40 CHOOSE YOUR TRACK SESSION (10 MINUTES)

MAJOR SHIFTS AND RECENT TRENDS IN RETAIL

Disruption and InnovationConnected Retail for Customer ExpereinceDirected work for the seamless retail experience

April 11th

16:30 CHAIRPERSON’S CLOSING SPEECH & END OF THE DAY

17:00 COCKTAIL RECEPTION

15:10 CASE STUDY

TRACK 211:50

13:20 CASE STUDY

FROM TRADITIONAL BRICK & MORTAR TO A DIGITALLY LED BUSINESS

•••

STREAM A

THE FUTURE OF PERSONALISATION

• A UX Perspective on Retailing• Challenges to scale• What personalisation means to your

business and your customer?• Driving revenue growth with personalisation

STREAM B

WHERE NEXT FOR FINAL MILE DELIVERY?

• Pickup and Delivery Mobile App• Delivery execution and skill set required• Transparency and CX• Issues and Opportunities in Last Mile

Logistics

12:20 LUNCH BREAK

Exclusive technology exhibits hour. So, Network & ExploreCOFFEE AND MORE NETWORKING

Antonis ArgyrosVP Product & Marketing, SafeSize CEO liateRThe Netherlands

HOW IOT CAN CHANGE THE FUTURE OF RETAIL

14:10 EXPO TIME

15:40 PLENARY PANEL DISCUSSION

THE NEW RETAIL: CULTURE AND LEADERSHIP

•• Digitalisation and employee engagement

Retail cultures reflect leadership• Meeting the Demands of Millennials and Gen Z

Antonis ArgyrosVP Product & Marketing,SafeSize CEO liateRThe Netherlands

Reinvention in the Age of Disruption Embracing the ‘new’ Know why your shoppers choose you

*Roopal VijayvergiyaSVP, Head of Payments Loyalty at Lazada Alibaba Group Thailand

13:50 Sponsor Presentation

*Almira CuizonVP Retail Operations Roots Canada

Dennis Van Doorn Marketing Manager Wireless Solutions Fujitsu

Wolfgang Fengler Country Sector LeaderThe World Bank Austria

••

•

Case study- Chocolate Factory for CarrefourHow to improve customer experience in FMCG

Daniele CalderoniRegional Brand & Portfolio Director MarsUnited Arab Emirates

The importance of partnerships across industriesCase studies from emerging markets (China,Middle East)

HOW TO DRIVE BRAND RELEVANCE WITH YOUR CONSUMERS

•

Sebastiaan PasstoorsFounder & CISO Crios Services

8:30 REGISTRATION AND COFFEE

9:00 KEYNOTE

THE FUTURE OF THE GLOBAL MIDDLE CLASS – HOW BIG DATA MODELS CAN PREDICT FUTURE MARKET OPPORTUNITIES

• The global middle class is rising by 5 people persecond; We have now reached a tipping point.Half the world is now part of the consumer class.Asia is driving middle class growth and Indiawill become the new powerhouse of the middleclass.

• How Retailers are focusing on this

9:30 KEYNOTE

HOW BIG DATA IS DRIVING AWAYYOUR CUSTOMERS (AND WHAT YOUCAN DO ABOUT IT)?

• How big data is mis-leading retail• The secret to making big data make big money• Predicting customer behavior throughout the

product lifecycle• The invisible answers in plain sight• The power of being wrong

April 12th

10:45 EXPERT TALK

THE AGE OF ASSITANCE IN RETAIL

• Reimagine work• Enabling more powerful search• Ways AI could impact Retail

11:30 TRACK 3

STREAM A

IMPACT OF DESIGN, SERVICE AND TECHNOLOGY FOR UPLIFTING THE CUSTOMER EXPERIENCE

••

STREAM B

ECOMMERCE

• Mobile e-commerce• Voice assistant search and shopping• Visual impact: Animation,Videos, Photos• How to localise the online shopping experience?

Wolfgang Fengler Country Sector LeaderThe World Bank Austria

*Anne MamaghaniDirector, ProductFoundations ResearchFacebook

10:00 Sponsor Presentation

SMARTEN YOUR STORE WITH YOOBEE TO GET AN IMPROVED

SHOPPING EXPERIENCE

Ilona van WegenHead of Retail IndustryGoogleThe Netherlands

Suren Daryanani Business Analytics & Strategy Manger Under Armour

10:20 COFFEE AND NETWORKING BREAK

11:15 Sponsor Presentation

Best examples from the industry

Towards Future Customer Experience

Feliks BoynuinceoğluDirector of Operations / COOMcDonald'sTurkey

This presentation will show how indoor positioning and asset tracking solutions can contribute to an improved shopping experience and an increased customer engagement. Innovative smart concepts that will be presented include Call-forAssistance, Product finder, PromoWink, Shopping List based navigation and children’s wander monitoring. Furthermore, it will be shown how indoor positioning can provide a seamless link between on-line browsing and in-store experience.

April 12th

14:45 CLOSING SPEECH

ANYTIME, ANYWHERE AND ANYTHING RETAIL

13:00 EXPERT TALK

HUMAN CENTERED EXPERIENCE

• How to decode shoppers mind at every step of the journey• Can we really Google that?• Using shoppers insights to create personalised experiences• How to design memorable retail experiences using Design Thinking• Humanising the experience: Integrating people, processes and

technology• Measuring experiences at every touchpoint

12:00 LUNCH BREAK

Florent Neuray Head of Retail & Expansion EspritFrance

14:00 PLENARY PANEL DISCUSSION

THE FUTURE OF RETAIL?• Hyper-personalisation of automation?• What will be the biggest challenge for retailers• Future predictions with examples

15:00 END OF FORUM AND REFRESHMENTS

13:30 EXPERT TALK: HOW ADLER USES AI TO MANAGE INVENTORY ACCORDING TO CUSTOMER DEMAND

Digital disruption is changing retail as we know it – data-driven models are the future

Adler is implementing Aifora’s Intelligent Stock Automation software to optimize and automate its processes

•

•

Thomas RotheHead of Buying & Supply Chain Management Adler Modemärkte AG

Florent Neuray Head of Retail & Expansion EspritFrance

Ways AI can impact Retail

•

Wolfgang Fengler Country Sector LeaderThe World Bank Austria

Feliks Boynuinceoğlu Director of Operations / COO McDonald'sTurkey

Remember you are in AMSTERDAM, let loose and find yourselfAfter we meet and talk and laugh, just hop on a cycle and wander along the 165 canals. Time travel in the streets of Jordaan, explore the museums for the love of art, immerse yourself in food, drink and culture at Westergasfabriek and go taste beer under a windmill!

THE VENUE THE HOTEL

Not the average conference hall. The Postillion Hotels Amsterdam is very conveniently located, between the city and the arterial roads.

POSTILLION CONVENTION CENTRE AMSTERDAMPaul van Vlissingenstraat 8, 1096 BK, Amsterdam, Nederland+31 (0) 20 820 44 10

Networking3x40 minute Coffee breaks with Amsterdam cookies(It wouldn’t be an exaggeration to say the best cookies ;)),

2x60 minute Lunch Breaks with a private chef for WRF(because at heart we all are foodies)

1x60 minute Expo time, so you have time to see all the exhibitedtechnologies & solutions.

1x200 minute Unlimited Cocktail ReceptionRemember, you’re at Amsterdam)

Yes, you made friends already in the Icebreaker Tour.Now we want you to meet more people. N e t w o r k

Be a cool early Bird and register today.Early Bird Registration Now Open

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WEBAPP

• Know who is attending• Access the current program of the event• Missed the super cool presentation over a call or something..

We’ve got you covered. You can download it through the Web App• Make it personal, Chat with other participants• Interact with speakers & get your answers

Buckle up with our event web appAre you ready for WRF?Get ready to Get-to•geth•er

HERE ARE SOME RANDOM FACTS (READ IT, YOU WON´T REGRET... )

2 The oldest customer service complaint was written on a clay cuneiform tablet in Mesopotamia 4000 years ago. (In it, a customer named Nanni complains that he was sold inferior copper ingots.)

1 On the Pacific island of Vanuatu, some villages still use pigs and seashells as currency. In fact, the indigenous bank there uses a unit of currency called the Livatu. Its value is equivalent to a boar’s tusk.

3 The first shopping catalog appeared way back in the 1400s, when an Italian publisher named Aldus Manutius compiled a handprinted catalog of the books that he produced for sale and passed it out at town fairs.

4 One of the first shopping carts was introduced on June 4, 1937, the invention of Sylvan Goldman, owner of the Humpty Dumpty supermarket chain in Oklahoma. One night, in 1936, Goldman sat in his office wondering how customers might move more groceries. He found a wooden folding chair and put a basket on the seat and wheels on the legs.

One of the world’s oldest writing is claimed to be- the 5,000-year-old receipt on a Clay tablet. This receipt was for clothing, sent by boat from Ancient Mesopotamia to Dilmun - what is now Bahrain.

5

6 Chinese invented the current form of Paper money we use. It was developed in Tang Dynasty China during the 7th century

7 Oniochalasia (n)

pronunciation: oh–nee–oh–ka–LAY–sialanguage: Englishdefinition: Shopping as a way to relax, buying things to relieve stress

Source: Google