Agua Caliente Park, Tucson, Arizona · 2014. 1. 14. · zThe Gambler – Kenny Rogers zThe Last...

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Jim Jindrick

Agua Caliente Park, Tucson, Arizona

© 2004 by Wencil Research, LLC. All rights reserved.

Innovation Rules of Thumb

Jim JindrickManaging [email protected]

Wencil Research, LLCTucson, Arizona USA

IEEE/PES Switchgear

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Jim Jindrick

Buenvenidos a Tucson!

…but it’s DRY heat!!

Jim Jindrick

Tucson Attractions

Arizona-Sonora Desert MuseumBiosphere 2Kitt Peak National ObservatoryPima Air & Space Museum; Titan Missile MuseumSabino Canyon Recreation AreaSaguaro National ParkSan Xavier del Bac MissionTombstone (OK Corral, Wyatt Earp, Cochise, Geronimo)University of Arizona

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Jim Jindrick

Tucson Movies!

Tin Cup– Kevin Costner

Gunfight at the OK Corral– Burt Lancaster– Kirk Douglas

The Bells of St. Mary’s– Bing Crosby– Ingrid Bergman

The Gambler– Kenny Rogers

The Last Outpost– Ronald Reagan

Rio Bravo– John Wayne– Dean Martin

Lilies of the Field– Sidney Poitier

Hombre– Paul Newman

Jim Jindrick

Tucson Movies!

The Quick and the Dead– Gene Hackman– Russell Crowe– Leonardo DiCaprio– Sharon Stone

Winged MigrationThree KingsWild, Wild WestRevenge of the NerdsCan’t Buy Me Love

Tombstone– Val Kilmer– Kurt Russell

The Three Amigos– Chevy Chase– Steve Martin– Martin Short

The Cannonball RunTrial of Billy Jack

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Jim Jindrick

Jim Jindrick

Thomas A. Edison Technology Center

Program ManagerMicroelectronic Systems Group

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Jim Jindrick

Patents

Electronic Watt-Hour MeterMicroprocessor-based Recloser ControlMicroprocessor-based Tap-changing Voltage Regulator Control

R-C Circuit!!!

Jim Jindrick

[McGraw-Edison]

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Jim Jindrick

Cut and Paste Designs!SCAMPER...Combine!

Jim Jindrick

Hey, boss…how about a raise!?

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Jim Jindrick

Jim Jindrick

Wanted: Engineer/Entrepreneur

Wouldn’t that be nice......with a Personal Computer?!– Energy Management Systems– Factory Product Test Systems– Laboratory Automation Systems

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Jim Jindrick

First Artificial Heart Transplantas a Bridge to New Human Heart

1985: University of Arizona Medical Center

“Hey! That’s our stuff!”

Jim Jindrick T.I.

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Jim Jindrick

Some 200 University ProgramsU.S. News and World Report: #5 PublicEntrepreneur magazine: #1 Public

Jim Jindrick

Advanced E-mail Security SystemsAutonomous Service VehiclesFiber Optic Hydrocarbon (Oil) Leak Detection SystemE-commerce in a BoxAirborne Toxin Detection SystemSolar SiliconCorneal Topography Systems...14 other new ventures

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Jim Jindrick

Entrepreneur: a person who identifies opportunities, generates ideas, innovates, plans, organizes, operates, and mitigates the risk for a new ventureIntrapreneur: a person who identifies opportunities, generates ideas, innovates, plans, organizes, operates, and mitigates the risk for a new venture within an established organization

Jim Jindrick

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Jim Jindrick

Start with the End in Mind!

Three Things Every CompanyMUST DO to Survive!

Stephen Covey’s Rule of Thumb

Jim Jindrick

Earn a ProfitSolving Customer ProblemsBetter than the Competition!

Profit: No profit, no business!Earn: It takes work!

Business Success Rule of Thumb

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Jim Jindrick


Customer: Source of Revenue, Profit!Customer Problems: Opportunities!Solutions: Products, Services, Methods


Jim Jindrick


Competition: Current Solutions, Alternatives, Substitutes, ReplacementsBetter: How Customers Choose


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Jim Jindrick

Earn a ProfitSolving Customer ProblemsBetter than the Competition


Jim Jindrick


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Jim Jindrick


BETTER? INNOVATION!

Jim Jindrick

An Innovation isSomethingBetter

SOMETHING: Product, Service, MethodBETTER: Improved, SuperiorNEW: Novel, Unique, Creative, Inventive

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Jim Jindrick

An Innovation isSomethingBetter and New


Jim Jindrick



Patents

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Jim Jindrick


SOMETHING: Product, Service, MethodBETTER:NEW:

Jim Jindrick


SOMETHING: Product, Service, MethodBETTER:NEW: CREATIVITY

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Jim Jindrick


SOMETHING: Product, Service, MethodBETTER:NEW: CREATIVITY...Imagination, Openness

Jim Jindrick


SOMETHING: Product, Service, MethodBETTER: COMPETITIVENEW: CREATIVITY

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Jim Jindrick


SOMETHING: Product, Service, MethodBETTER: COMPETITIVE...Internal, ExternalNEW: CREATIVITY

Jim Jindrick


SOMETHING: Product, Service, MethodBETTER: COMPETITIVENEW: CREATIVITY

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Jim Jindrick

“Opportunity called me, faxed me, e-mailed me, spammed me,

beeped me, paged me...but I was expecting it to knock!”

Jim!

Grandma’s Rule of Thumb

Jim Jindrick

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Jim Jindrick

The best way to have a good idea is…to have lots of ideas to choose from!

INNOVATION starts with ideas!

Linus Pauling’s Rule of Thumb

Jim Jindrick

Innovation Tools

BrainstormingGive it a SWOTSCAMPER

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Jim Jindrick

BRAINSTORMING

Team sport!No criticism allowed!Anything goes…wild, crazy, impractical, ingenious!All ideas encouraged!Piggyback, improve, combine with other ideas!Use SCAMPER to stimulate ideas!Record all idea…filter later!

Jim Jindrick

SWOT

Strengths?Weaknesses?Opportunities?Threats?

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Jim Jindrick

SWOT

Strengths? What do customers like?Weaknesses? What do customers dislike?Opportunities? What else could we do?Threats? What might get in the way?

Jim Jindrick

SCAMPER

SubstituteCombineAdaptModify, minify, magnifyPut to other usesElaborate, eliminateRearrange, reverse

Bob Eberle’s Rule of Thumb

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Jim Jindrick

SCAMPER

Substitute...software for hardwareCombine...personal computerAdapt...embedded PCsModify, minify, magnify...microprocessorsPut to other uses...coffee “bars”Elaborate, eliminate...handles on coffee cansRearrange, reverse...Internet commerce

Bob Eberle’s Rule of Thumb

Jim Jindrick

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Jim Jindrick


New and Better Products!New and Better Services!New and Better Methods!

New and Better VALUE

Innovation Target

Jim Jindrick

VALUE = BENEFITS - PRICE

Good Value: Benefits > PriceBad Value: Benefits < Price

Bargain: Benefits >> Price!Rip-Off: Benefits << Price!

Innovation Target

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Jim Jindrick

VALUE = BENEFITS - PRICE

Objective Benefits:Features, Functions, Fit, Form, PerformanceSubjective Benefits:Brand Recognition and Reputation, Color, Appearance, Taste, Smell, Sound, ConvenienceCUSTOMERS decide what is BETTER!

Innovation Target

Jim Jindrick


New and Better Problems!Problems that you can solve BETTERExpertise, Experience, Resources

Innovation Target

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Jim Jindrick


New and Better CUSTOMERS!New Customers that have Problems you can Solve Better than the current alternatives!

Innovation Target

Jim Jindrick


New and Better Methods of ProductionImprove Efficiency and Effectiveness

Innovation Target

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Jim Jindrick

Jim Jindrick

The Key to Continuous Income is…Continuous Innovation!

Andy Grove’s Rule of Thumb

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Jim JindrickManaging Director


IEEE/PES Switchgear

Jim Jindrick

DOOR PRIZE!

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Jim Jindrick

What Do These Countries Have In Common?

AustraliaBurmaCambodiaChileCosta RicaCubaCzech RepublicDominican RepublicFranceIcelandNorth KoreaLaosLiberiaLuxembourg

MyanmarThe NetherlandsNorwayPanamaPuerto RicoRussiaSamoaSerbia and MontenegroSlovakiaTaiwanThailandUnited KingdomUnited StatesYugoslavia

Jim Jindrick

Their Flags are Red, White, and Blue!

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Jim JindrickManaging [email protected]


IEEE/PES Switchgear

Agua Caliente Park, Tucson, Arizona · 2014. 1. 14. · zThe Gambler – Kenny Rogers zThe Last...

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