Agenzia screem
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Transcript of Agenzia screem
![Page 1: Agenzia screem](https://reader030.fdocument.pub/reader030/viewer/2022021421/58ee50331a28ab1f118b462f/html5/thumbnails/1.jpg)
“ANCHE noi siamo mamme”
Ancona, 18 Dicembre 2014
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Chi siamo
Our creativity is your identity!
Leticia VerriaMedia Research
Elia RosettiMedia Buyer
Valeria SantonocitoAccount Executive
Serena BronziniCopy writer
Nicola RagniTv Producer
Kateryna StrokovaArt Director
Emanuela RicciatoStrategic Planner
Elisabetta FrattucciMedia Planner
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indice
1) Brief
2) Valori-) “Anche noi siamo mamme”-) Importanza educativa del gioco
2) Story Board
3) Canali
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Brief
• Obiettivi:Ø Autorevolezza e credibilità del brandØ Capacità di stimolare e supportare la crescitaØ Focus sul giocattoloØ Sostegno allo sviluppo internazionale del brand
• Target:
Mamme con bambini da 0 a 36 mesi
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Valori
“Anche noi siamo mamme”
Importanza educativa del gioco
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Valori
“Anche noi siamo mamme”
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Valori
Importanza educativa del gioco
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Story board
PRIMA PARTE:
“Quello che scegliamo oggi è importante per il suo domani …”
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Story board
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Story board
SECONDA PARTE:
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Story board
PAY-OFF:
“Anche noi siamo mamme!”
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Timing
26 Ottobre – 20 Dicembre( 8 Settimane)
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Canali
TV
Social Media
Radio
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TV
Mercato: ITALIA
Unico format per i tre giochi.
Si differiscono solo dalle caratteristiche
tecniche
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TV
Veicolo:
- Canali generalisti
- Canali tematici per bambini
Mercato: ITALIA
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TV
Mercato: ITALIA
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radio
Eventi nei Supermercati
Canale: radio locale
Mercato: ITALIA
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Social Media
Facebook Instagram
Mercato: ITALIA e ESTERO
Veicoli:
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Social Media
#ClemXmas
Mercato: ITALIA e ESTERO
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"Le verità che contano, i grandi principi, alla fine, restano sempre due o tre.
Sono quelli che ti ha insegnato tua madre da bambino."
(Enzo Biagi)
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Grazie per l’attenzione!