African Cristal Festival - Babatunde Sule, DDB Lagos
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Transcript of African Cristal Festival - Babatunde Sule, DDB Lagos
The Truth‘A new territory requires new tactics’
-Random tweet
For a long time, we transposed the principles of traditional advertising into the digital space. Today, while there’s more to be done, we are definitely doing things differently.
youtubeviews
*source ndani productions
This portal hosts original content that ranks as some of
the most watched and shared online in Nigeria. Creating
the likes of Frank Donga who can be easily equated to
Nigeria's Mr. Bean.
RESULTS
Increased endearment amongst target audience
Reinforced youthful positioning for GTBank
by
Chicken Characters that practically
endorsed Knorr Chicken as the superior
Chicken seasoning.
Knorr Party Chickens
*source DDB lagos
Let your consumer create and share your content.
Consumers are very creative and we’re now beginning to
take advantage of this with videos and apps that enable
them create on our behalf.
Roles
MTN Songstar Karaoke celebrating a
collection of the worst singers ever
online- MTN subscribers sang along quite
badly to their favourite songs and to our
surprise they got a lot of likes
*source DDB lagos
Boko Halal ‘Put yourself in their shoes’
campaign created an app that enabled
people share images of themselves in Hijab
to highlight the plight of the Chibok
girls who are still missing till date.
*source Noah's Ark comm.
Sharing the generated content online
was one way to ensure the issue of the
Chibok girls stayed in focus.
Over 20,000 people have used the App
To be successful in developing brand
entertainment and content, we must
drop the baggage of what worked
before and UNLEARN our way into
the future!
Brand entertainment and content requires
a new approach and we’re beginning to Conclusion