AFLEX DISTRIBUTION
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AFLEX DISTRIBUTION Alexander Pavlov General manager
description
AFLEX DISTRIBUTION. Alexander Pavlov General manager. AGENDA. About Aflex our mission membership in softline group territorial coverage a flex model Our vendors Aflex org. structure An example of vendor team in Aflex Our clients Our partners Recommendations Whom we seek. - PowerPoint PPT Presentation
Transcript of AFLEX DISTRIBUTION
AFLEX DISTRIBUTION
Alexander PavlovGeneral manager
About Aflex our mission membership in softline group territorial coverage aflex model
Our vendors Aflex org. structure An example of vendor team in Aflex Our clients Our partners Recommendations Whom we seek
AGENDA
OUR MISSIONProviding complete representation of vendor
interests on emerging markets
AFLEX IS A MEMBER OF SOFTLINE GROUP
AFLEX TERRITORIAL COVERAGE: Russia, CIS and some countries of far abroad
Attention and individual approach to every vendor
Full sales cycle – from publishing to after-sales support
Developing vendor from «0 to turnkey»
Largest partner`s network
Very strong marketing support
OUR RESULTS – TURNOVER GROWTHDepends on the type of product and current representation in Russian market – from 50 till 400% in the first three years of development.
OUR STRENGTH
Company creation – February 2010.
A part of group of companies Softline We are an authorized representative of the leading software development companies in
Russia and CIS countries.
ABOUT AFLEX
AFLEX MODEL
Sales
Pre-
sales
Marketing
Transaction through partners
PIPELINE
Aflex was specifically built to be an exclusive distributor for a business with less than 10-20 million in Russia, because it provides full service to vendors, and not just distribution:
Marketing Business development Channel & Sales development Localization Support & Services & Education when needed
OUR VENDORS
AFLEX ORG. STRUCTUREAflex team – 45 employees.
VENDOR TEAM IN AFLEX(an example)
Sales DirectorHead of vendor division /
Key Account ManagerKey Account Manage
rs
Pre-sales
engineers
Inside Sales
Territory managerCIS
MARKETING FACTS for 2013
150 webinars for clients (75 attendants in each, 150 registrations) 30 partner webinars 35 exhibitions and conferences 3 week-long roadshow in cities-millionaires 8 telemarketing campaigns (min 3000 contacts each) Internet promotion: 3 landing pages, SEM, SEO Email marketing Aggressive PR and mass media presence (daily monitoring and PR generation) Quarterly press conferences (new product launches, etc.) Localization of marketing and sales materials (in-house design and translation) Direct involvement in presale in key accounts, upsale and cross-sale capabilities Product test site for key customers
Main marketing goal – lead generation. We have generated 30 000 leads.
Our client base (sales through the partners, but we also have direct presale) – 2900 corporate clientsLarge companies – 15%SMB companies – 85%
Target audience in client organizations:1) IT specialists – 50%2) Head of departments – 50%
OUR CLIENTS
OUR PARTNERS
Partner base – 600 companies:1) Systematic work with – 1832) Controlled channel – 27
Among them:3) System integrators – 70 4) Resellers – 350 5) Specialized partners (in different it spheres) – 100
Best partners:
RECOMMENDATIONS
«I can say that Aflex has really professional team and provide comprehensive approach for vendor business development, reliable support and understanding of how to promote the product in Russia as well as all the instruments needed for it. I don’t know any other company which could form so fast their own competences and begin to develop market». Jacob Fishelev, Territory Manager - Russia, CIS and Baltics
«We negotiated a contract only one year ago and now we have great team with several qualified specialists, outstanding pipeline for next year, great lead generation, excellent marketing promotion and several big win deals. It is good to deal with Aflex». Dragutin Ivaci, Regional Vice President, Emerging Markets
«Here just several figures which show outstanding working results of Aflex team. For the four year of collaboration with Aflex - turnover increased 5.5 times!!! Remarkable results and very professional approach»! Sergey Belousov, Chief Executive Officer
If your company is a software developer and it is striving for distributing its software and services in Russia we can be a safe partner for you which you can rely
on in the matter of promotion of your software. We are looking for software development companies who was never represented
in Russia, or was represented not as good as it could be.
Let's work together!
Alexander PavlovGeneral [email protected] +7 963 694 72 00
Anton Anoshin Commercial [email protected] +7 963 694 73 10
WHOM WE SEEK
