Advertising recall
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03-Dec-2014Category
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- 1. : "How a company effectivelyused twitter for business"
2. - case study ( ) .- twitter , , followers- . 3. .Bill Bowerman nike. Adidas. - Phil Knight- . 25 1964 Blue Ribbon Sports Nike, Inc 1978. .H Nike 7 brands 160 . 4. DY TALK, 1996 , . , brand, . 20 , , 2006 ,,,. . , , , lifestyle . 5. - - - - - the brand goes global, but thinks local(twitter in the U.S)- (Jesse Stollak) 6. twitter handles sub-brands(@nikegolf,@nikefootball etc.) k @nikestore .- , ., .- ,- (..#makeitcount in U.K, the chance in U.S), 5,5 6 .- brand . 7. - ,- #hashtags , , , .- , ,,media,.-, , links,blogs, media, -campaigns( ,,, ) 8. -,, , .-buzzing-> brand followers (..Google) 9. - social network twitter , brand name , ( ), internet , - site , feedback. . - .
