Advertisement Letter
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Transcript of Advertisement Letter
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Sakinah
Muflikhati(2008-32-
005)
Turmudhi
(2008-32-115)
Akhmad
Nadhif(2008-32-
157)
Rahayu
Utami
Rahayu
Apriyati(2008-32-268)
Mashuri
(2008-32-287)
Anggoro
Eko S.(2008-32-
356)
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Advertisement
message designed to promote tosell a product, a service, or an idea;
or
media for providing information,
calling attention to, and makingknown something that you want tosell or promote.
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Advertisement Letter
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What isadvertisement letter?
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An advertisement letter or a sales letter isa piece of direct mail which is designed to
persuade the reader to purchase a
particular product or service in theabsence of a salesman; or
A form of direct mail in which an
advertiser sends a letter to a potentialcustomer(http://en.wikipedia.org/wiki/Sales_letter).
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Function
To get the potential customers topurchase or to consume moreparticular product or brand
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COMPONENT/PARTOF ADVERTISEMENT
http://www.bizine.com/saleltr2.htm andhttp://advertising.about.com/od/salesletters/a/writesalesltrs.htm
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1. Business or Personal Nameplate
2. Addressee
3. Image and Headline
4. Introduction
5. Sub-headline
6. Body
7. Call to Attention
8. Testimonial
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1. Business or Personal Name
Write company name and theaddress.
It should include all of your contactinformation - telephone number, fax
number, email address, postal
address, and your website address.
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2. Addressee
To whom we send the letter
It is better if we know thecustomers name.
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3. Image and Headline
Optional (may use it or not)
Image: shouldnt use company logo,
you want to sell the product, not yourcompany name.
Use a specific image that is suitable toyour headline, lead, and theme, or donot use one at all. Stay with words.
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Headline:
The job of the headline is to:
a) get the readers attention,b) target the audience,
c) list a benefit,d) make a promise.
Use "power words" in the headline.
Try: "You." "Free." "Proven." "Imagine.""How To." "Fast." "Cheap." "Enjoy.""Now." "Learn." "Introducing," etc.
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The image, if used, is near theheadline. It helps to catch thereader's eye.
The headline is usually 3 - 30 wordslong. It grabs the reader's attention,and tells him what the ad (letter) is
about.
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4. Introduction
Tell a story that the reader can identifywith, in conversational tone
Make an announcement of a newproduct or service, a one of a kindevent, or important news, showcasing
your unique selling point You could go with something
provocative, perhaps a quote
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You could open by identifying the
readers problem, one that your productwill solve
Ask a question
Let the reader in on some secret or
little known information
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5. Sub-headline
This part is optional.
Sub-headline can help break up the
text of your letter into sections. Use subheads to sum up each section
to invite the reader into that section.
A sub-headline can also be used as thesecond part, to answer a questionposed in the headline.
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6. Body
Give the details of headline andsub-headline.
Give details of unique selling point.
State the product features and
benefits. Explain all about the product.
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7. Call to Attention
Tells customers what you want them todo.
"If you order before March 1, we willinclude a free . . ." Or "Money back
guaranteed . . ." Or "Discount is gooduntil . . ."
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8. Testimonial
A testimonial is an advertisement that
uses either written or spoken quotes
from people (famous or common) topraise the good qualities of a product.
It may be used when you want to
establish credibility, gain trust orgenerate word of mouth for your
business.
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Testimonial is optional.
e.g. Because these FasthandDrum Sticks are durable and light, Igive my best performance nightafter night.
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In writing Advertisementletter, you should....
Promote only one kind of product.
Be honest.
Close with a thank you and use asignature at the end of the letter.
Check the spelling and grammarmistakes.
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Questions
Comments
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Its time for us to ask to you
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ThanksFor
yourattention
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