Adv Bcom Presentation
Transcript of Adv Bcom Presentation
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The 5 Most ImportantThings inMake the Most of theMessage
MIN CHOI JIA WANG MAAN
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Whos hair is this?
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1. Hook the audiencesattention
Start in a ompe!!ing "a#
$ In!%&e a gra''er
$ Create a (a)ora'!e e*pression
+n& "ith emphasis$ One !ast hane,,
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Hook the audiencesattention
Shine a 'right !ight on a -e# point$ .!ag a so%n& 'ite
$ Cra(t a re!e)ant stor#
$ Create a STA/ moment
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2. Structure in an engaginway
0e &iret1 p%t on!%sion 2rst$ +as# to (o!!o"
$ Sa)es time
$ .o%s on the a%&ienes interestsI( #o% m%st3 'e in&iret 4Notreommen&e&,
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3. Take steps to improverecall
Share the meaning 'e(ore the &etai!$ Str%t%re (or retention
$ +*p!ain the ta-e$a"a# 2rst
$ 6%t !ear tit!es on #o%r )is%a!sSho" them7 &ont 8%st te!! them
$ 9is%a! : A%&itor# ; Impro)e& rete
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Take steps to improve rec
/ein(ore "hat nee&s to 'e remem'$ /epeat "hats important
$ In!%&e e*tra e*amp!es
$ Create a mnemoni
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. !onsider the Medium
6ri)ate Con)ersationSet %p a Meeting
High teh a!ternati)e
A!ternati)e "riting option
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". #ros of presentation
6ro)i&es ontro!In(orm or to pers%a&e
Imme&iate response
Meas%res s%essSa)es time
0%i!& re!ationship an& enhane re&i'
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!ons of presentation
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=%estion >
$hich method %elow is a way to start withcompelling way&
a In!%&e a gra''er
' Start "ith a hoo-
Create a h%moro%s omment& Create a (a)ora'!e e*pression
e A an&
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=%estion @
$hich of the following is the %ene'ts of diapproach&
a Sa)es Time
' +as# to (o!!o"
.o%ses on the a%&ienes interests& A!! o( the a'o)e
e None o( the a'o)e
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=%estion
$hen should you use a presentation&a When #o% "ant a &e!a#e& response
' When #o% "ant to !imit a%&iene partiipation
When #o% "ant to in(orm or pers%a&e
& When there is a tight she&%!e
e A!! o( the a'o)e
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=%estion B
$hich of the following is a medium&a +mai!
' 6resentation
+#e ontat
& A an& 0
e A!! o( the a'o)e
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=%estion 5
$ho used a well(pu%lici)ed ST*+ momenttechni,ue on Malaria speech&
a Ste)e Jo's
' ona!& Tr%mp
0ara- O'ama& 0i!! Gates
e Ne!son Man&e!a