Admob and android
Transcript of Admob and android
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ADMOB + ANDROIDby 柯力中 Jason Ko
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主題大綱
• AdMob 的程式碼嵌入
• AdMob 的廣告種類
• AdMob 的收入分析
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AdMob 程式碼嵌入
Jason 的 Android 快樂應用程式學習班
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AdMob 程式碼嵌入1. 下載所需 SDK : Google Repository
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AdMob 程式碼嵌入2. 設定 Gradle (google play 目前版本是7.0.0)
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3. 設定 AndroidManifest.xml
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4. 在 res/values/strings.xml 中設置 ad_id
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5. 在 Layout 中設置 adView
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6. 在 Layout 中設置 adView
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6. 在 Activity 中呼叫
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7. 成果 (BannerAD)
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注意事項
• 用測試的 ad_id, 避免被鎖帳號
• 如果廣告沒有出現 , 常常是空間不足造成的 , 把 layout 的 padding 拿掉試試
• AdView 的 ad 生命週期
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AdMob 的廣告種類
Jason 的 Android 快樂應用程式學習班
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AdMob 的廣告種類• Banner Ad
• Interstitial Ad
• Targeting
• In-App Purchase Ad ( 未更新至 Gradle 專案 )
• Mediation
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Banner Ad
Smart Ad 在手機橫向是 32dp, 直向是 50dp, 平板上都是 90 dp
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Interstitial Ad
• 用在 Activities 轉換或遊戲暫停時
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Interstitial Ad
• 當 Ad 被關掉 , 再要一個 ( 並繼續 App 進行 )
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Targeting
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In-App Purchase Ad
• 允許在你的 APP 裡頭放購物廣告 ( 未更新至 Gradle 專案 )
• 請自行參考
https://developers.google.com/mobile-ads-sdk/docs/admob/android/iap
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Mediation• 可以在 AdMob 中 , 放入第三方的廣告• 請自行參考
https://developers.google.com/mobile-ads-sdk/docs/admob/android/custom-events
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AdMob 的收入分析
Jason 的 Android 快樂應用程式學習班
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eCPM, CPC
• eCPM : effective cost per milli 有效千次曝光收益
• CPC : cost per click 每次點擊收益
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Example
• eCPM => $ 2.2 左右 ( 看 eCPM 即可 ), CPC => $ 2.6 左右• 曝光點擊率是可以努力的 !• Interstitial Ad => Banner 收益 x 7 ( by Google Conference)
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$NT 50,000 / MONTH
NT$50,000 => 20,000 eCPM => 20,000,000 requests
20,000,000 requests / 30 day => 68 萬 requests / per day
68 萬 requests / 3 pages per active user => 23 萬 active user
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結論
1. 靠廣告要很大量2. 要用 Interstitial Ad 或 Rectangle Ad3. 做可 Global 的!